THE MANSMITH TEAM OF TRAINING MASTERS:

Who We Are
Established in 1989, Mansmith and Fielders, Inc is the leading training and consultancy company in the Philippines offering the widest range of marketing and sales, strategy and innovation courses in Asia. Setting the bar one notch higher, Mansmith’s strength lies on its team of facilitators-practitioners whose top management, corporate, and entrepreneurial experiences are backed by a solid academic foundation that facilitates applicable transfer of knowledge and best practices. Our comprehensive programs are both insightful and practical which participants can easily understand and apply in their respective industries.

TRAINING PROGRAM METHODOLOGY DESIGN  (list may vary depending on program)
Appeals to all the 4 learning styles (abstract-conceptual, visual, auditory, learning-by-doing)

• Abstract-conceptual
• Frameworks
• Processes
• Supplemental reading materials
• Parallel simulation
• Checkpoint sharing by participants (class-wide)
• Workshop realization processing by Mansmith Training Master
• Integrative processing by Mansmith Training Master per module
• Integrative processing by Mansmith Training Master to tie up multiple modules
• Visual
• Animated lectures
• Visual aid (slides)
• Supplemental visual aids (white board and manila paper)
• Use of props
• Real stories (cases)*
• Analogies
• Handouts
• Annotation of insights
• Auditory
• Interactive lectures (class-wide)
• Small group discussions
• Individual and group presentations
• Individual checks (during workshops and breaks)
• Learning-by-doing
• Skill seed planting and development
• Immediate skill application exercises after a sub-module
• Integrated skill application after each module
• Role-plays
• Class-witnessed and critiqued (by peers and Mansmith Training Master)
• Individual recitation type with Training Master
• Dyads and Triads
• Tool usage familiarization

Josiah L. Go

Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (www.mansmith.net), the leading marketing and sales training company in the Philippines. He is also President and CEO of Waters Philippines, the market leader in the direct selling of premium health durable products in the Philippines and Chairman of Noah Ventures, Inc. and Gosingtian Ventures, Inc., both investment companies.

Chiqui Escareal-Go

Chiqui Escareal-Go is the President and Chief Service Strategist of Mansmith and Fielders, Inc., an advocacy-based marketing, sales, innovation and strategy training and consultancy company. She heads the Mansmith Training Group which includes Corporate Achievers Institute, Day 8 Business Academy, Inc. and ConnectingMavens, Inc.

She is also Vice Chair and Executive Director of Waters Philippines. (Waters is the market leader in the premium segment of home water purifiers, as well as the importer of the Noah ion cell cleanse).

She actively set up, organized or strongly supported various advocacies both for business and personal endeavors such as the Mansmith Young Market Masters Awards, and the Market Masters Conference, where 100% net proceeds go to charity in the areas of education and youth empowerment. She is a founding trustee of MarkProf Foundation, Inc., which is the search for and training of the Top 25 marketing management trainees of the Philippines and manages a P5 million AME-Mansmith marketing scholarship grant for marketing professors (since 1997). She is also president of the Josiah and Carolina Go Foundation that provides various scholarships and assistance to less fortunate young Filipinos.

She is a Certified Master Coach (certified by the Behavioral Coaching Institute) and is a member of the International Coaching Council. Chiqui also took advance marketing programs at the Harvard Business School, Columbia Business School (Ceibs campus), Kellogg Business School at Northwestern University, Burke Institute (USA) and University of California, Berkeley.

Chiqui is a graduate of the De La Salle University with a double degree in AB Communication Arts and BSC Marketing Management (Accelerated Program). She took her M.A. English Language and Literature Teaching degree at the Ateneo de Manila University and is a certified Appreciative Inquiry Training Facilitator (certified by the Company of Experts, USA). She is currently a member for the Board of Trustees of Kythe Inc. and St. Paul College Pasig. She has written/ co-written 4 marketing and entrepreneurship books.

Chiqui was one of the awardees for Outstanding Filipina Entrepreneurs 2011 in the Trailblazer category. She has delivered papers on Appreciative Inquiry in Singapore and Japan which had been published in the RELC Journal Singapore in 2006. She conducts seminars on marketing, business execution, people skills, selling skills, presentation and communication skills, appreciative inquiry, energizing sales teams through positive communication, leadership and breakthrough service.

She is the wife of Josiah Go and the mother of Chase, Juju, Tricia and Calel Gosingtian. She volunteers her training services for public school teachers and often wishes she could do more in this area of education and youth empowerment.

Rowen Paul A. Untivero

With 20 years training and consulting experience, 24 years of sales and negotiation practice, injector of science in sales and negotiation via original framework & processes and pioneering developer of the mathematics of negotiation and the strategic nego-mapping methodology.

Graduated Cum Laude at the University of the Philippines, Diliman, with a bachelor’s degree in BS Economics, a pinned member of two prestigious international honor societies: Phi Kappa Phi International Honor Society and Pi Gamma Mu International Honor Society for Social Sciences; supplemented by MBA studies in De La Salle University and the attendance to numerous seminars and conferences in sales, marketing, management, and leadership.

Rowen is a valuable combination of being a training master, a seasoned and successful practitioner of marketing, sales and general management, an educator, a co-author, a columnist and a consultant. As a Senior Consultant and Partner in Mansmith & Fielders, Inc. apart from public seminars he has conducted, he has also been engaged in various training and consulting programs, for diverse clientele like Abbott Laboratories, ABS-CBN, Ace Saatchi, Ajinomoto, Asia Connect, Astra-Zeneca, Atlas Feeds, Bayer Crop Science, Bahay Financial Services, Basic Graphics, Benby, Boehringer Ingelheim, Boral Plasterboards, British Petroleum, Businessworld, Caltex, Century Canning, CEVA Sante Animale, CWC Group, Del Monte, Duty-Free, DMCI, Duty Free, Eastwest Seed, Electrogroup, Far East Bank, Federal Land, Fonterra, Globe Telecom, Goldilocks, GSPI, Green Cross, Healthway, Insular Life, Intellicare, IPI, Inquirer.net, Jacinto, Jardine-Davies, Jones Lang Lasalle Lee Chiu, JS Unitrade, JTI, Liquigaz, Malayan Insurance, Meralco, Merck, Metrovet, Monark, Nestle, Nissan, Orange Power, Petron, PCI Bank, Philippine Daily Inquirer, PS Bank, Purefoods, Philsteel, Rockwell Land, Rustan’s Marketing, Rustan’s & Shopwise, Sanofi, Schering-Plough Animal Health, San Miguel Central Key Account Group, San Miguel Pure-foods-Hormel, San Miguel-Feeds, San Miguel Packaging, Smart, Summit Media, Sky Cable, Splash Cosmetics, St. Mary’s Publishing, Sunjin, Suy Sing & Super 8, Syngenta, Unilever, Unipresident, URC Beverage, V-Cargo, World Partners Bank, Wrigley, among others. He brings with him his “hands-on” experience and success in handling various general management, marketing and sales positions in companies like Smart Communication Inc., Tupperware, Pocketbell, Liberty Telecoms and Procter & Gamble. He was Country Manager for Alcatel Mobile Phones, before moving to entrepreneurship. He is currently the Founding Director of DigiPost Marketing Inc., a narrowcasting media pioneer dealing with digital display advertising, the President of Privilege Z!, and also the President of Connecting Mavens, the official sales agent of the Mansmith Group.

As an educator, he has taught marketing and sales subjects in Ateneo de Manila University and St. Scholastica’s College. He has been sought as speaker for numerous conventions and conferences of varied industries as well as the academe.

Rowen has also been Director of the Boards of the Advertising Board of the Philippines (ADBOARD) and Philippine Association of National Advertisers (PANA). He also became a trustee for the PANA Foundation. He was also twice Vice President of the Philippine Marketing Association (PMA). He is also active in several of the Mansmith-initiated foundations.

Emilio “Bong” C. Macasaet III

Bong is the Chief Distribution Strategist, Partner and Senior Consultant of Mansmith and Fielders, Inc. in the area of sales management and metrics.

He brings with him very extensive and intensive sales experiences gained from both local and multinational companies like Gillette, Nestle, L`oreal, Metrolab and RFM Corporation. He has introduced and implemented successful sales strategies and tactics in almost all trade channels of consumer products all over the country. He organized the very first sales force of Metrolab in the National Capital Region, and re-organized sales groups of L’Oreal and RFM Corporation into successful sales organizations. Bong has conducted various sales seminars and training programs within the organizations he worked for including for affiliate companies in Singapore and Thailand.

He worked his way up from a Van Salesman, and was progressively promoted up to Vice President of Sales & Distribution. Bong recently retired from his corporate life and is now the President of his own distribution company.

Bong is an accounting graduate and has an eye for finance, a rare qualification among senior executives in sales management. He obtained his MBA from Ateneo De Manila University and was a former professor at the De La Salle Graduate School of Business. He is also taking his doctorate in Business Administration at the same university.

Malu Dy Buncio

Malu is Mansmith’s Chief Business Development Strategist. For almost twenty years, she has worked for Avon worldwide at all levels to develop the company’s performance and leadership. She served as the Executive Director for Regional and Business Development for Asia Pacific under Avon Products – Asia Pacific Regional Office where she successfully opened Avon Vietnam. She was the General Manager of Avon Cosmetics, Inc. (Philippines.) when the company has received two Chairman’s Awards for exemplary business performance and the Best Employers of the Philippines Award from The Asian Wall Street Journal in partnership with Hewitt Associates and the Far Eastern Monitor.

She successfully managed Avon Indonesia as the President Director, despite the worst political and economic crisis in Indonesia where she received the Chairman’s Pathfinder Award for ‘managing thru Political Crises’ in 1998.

When she was a Business Development Manager at Avon Pacific, Inc (Regional office) and Avon Products Mfg., Inc (Philippines), she established and coached distributorships in Singapore, Brunei, Fiji, Nauru, Papua New Guinea. She also pioneered Playtex Intimate Apparel for Avon.

Malu has been a management and business consultant for some of the biggest and looked upon corporations in the country for quite sometime now. These corporations include The First Commercial Bank, Insular life, Swedish Match Corporation, the media giant ABS-CBN Broadcasting Corporation, and also, Filinvest Properties Inc.

Malu completed basic course in Interior Design at the Philippine School of Interior Design. Her educational background includes a Business Management Program at Asian Institute of Management. She graduated with Bachelor of Arts Degree Majoring in Communication Arts at Assumption College where her thesis was bestowed with the Marie Eugenie Award.

All through her career, she received awards and citations for her outstanding management which include the 1999 Pathfinder Award for Unleashing Beauty from the Chairman of the Board, Avon Products Inc. In the same year, she received the Asia Pacific Agora Award for Marketing Excellence by Philippine Marketing Association. And back in 1995 she was a Chairman’s Leadership Awardee cited by the Chairman of the Board, Avon Products Inc.

Benedicto “Poch” Cid Jr.

Poch is the Chief Brand Adviser of Mansmith and Fielders, Inc. He brings with him almost 30 years of both rigorous and broad experience in the fields of marketing, research, management and business development.

His most recent post prior to joining Mansmith was with The Nielsen Company (Philippines) Inc., for which he served as Managing Director. His thorough understanding of a wide array of industries stems from his experience in handling senior posts for different companies that include: IDS Marketing Philippines (General Manager), Fonterra Philippines (where Poch worked his way up to the General Manager post), Kellogg Philippines (Commercial Director) and Gillette Asia Pacific (during which time he was stationed in Sydney, Australia, and also rose from the ranks all the way up to the General Manager position).

Other companies for which he held marketing and managerial posts include Richardson-Vicks Philippines and Procter & Gamble.

He is currently serving on the Philippine Advertising Standards Council as a screener of advertising: vetting advertising materials for conformity with ASC standards prior to production and use.

Poch is a graduate of BA Sociology from the University of the Philippines in Diliman, Quezon City.Your browser may not support display of this image.

Donald Patrick L. Lim, Ph D.

Donald is Mansmith’s Chief e-Marketing Strategist. He is currently the Managing Director of MRM Worldwide Manila, the digital marketing arm of McCann Erickson Advertising Group. Prior to that, he was the CEO of Yehey Corporation, the Philippine’s no.1 search engine and Internet portal. Where he took the helm of a bleeding company and turned it around by reverse engineering the business model and transforming the company into a digital marketing holding company that is now dominating its market niche. He was also President and CEO of Media Contacts Manila, a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.

Before Yehey, Donald used to be the Vice President of Marketing of the Philippine Daily Inquirer where he started as a division head and manager of classifieds, moving up to become assistant vice president, and eventually vice president, all in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions.

Donald is a product of the management program of the Ateneo de Manila University, and finished his MBA with distinction from Murdoch University. He has finished his dissertation in mass media for his DBA program with the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.

He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding President of the Internet and Mobile Marketing Association of the Philippines.

EXECUTIVE EDUCATION IN MARKETING AND SALES
OVER 60 COURSES OFFERED (The largest marketing offering in Asia-Pacific)

Brand Management

• Brand Management: Understanding DNA and Engagement
• Managing Brand Portfolio

Distribution Management 

• 10 Steps to Setting Up Distributors
• Distributor Management 
• Financial Metrics for Distributor Managers
• Sales Territory Management
• Managing a Successful Distributor Operation 
• How to Set-up a Distribution Network 

Entrepreneurial Marketing

Sales Strategy and Key Account Management

• Basic Key Account Management
• Advanced Key Account Management
• Financial Metrics for Key Account Managers
• The 9-Step Strategic Sales Planning Model
• Designing Route-to-Market Strategy
• Channel Management: How to Choose the Right Distribution Channels
• Channel Alignment and Conflict Resolution in Channel Management
• Category Management: How to Win at the Point-of-Purchase
• 7 Building Blocks of a Winning Sales Team

Strategy and Innovation

• Creating Service Innovation
  
• Market-Driving Strategies by Josiah Go
  
• Business Model Innovation
• Strategic Planning (NEW!)
• Business Strategy, Innovation and Execution for H.R. and O.D. Practitioners 

Marketing Conferences

• Market-Driving Innovation Forum
• Market Masters Conference
• Insighting Forum
• New Prosperity Forum
• Young Market Masters Summit
• Marketing Breakthrough Forum