• Stand out and be different
• Grow without cannibalizing existing sales
• Increase transaction size
• Add service to product
• Convert from functional to emotional
• Have the discipline to expand, Dream!

Buy online now at National Bookstore or Powerbooks!

Marketing Breakthroughs : From Trials to Triumphs Edited by Chiqui Escareal-Go and Dr. Ned Roberto

This book is the updated compilation of talks given during the 1st Marketing Breakthroughs Forum that was organized to address the challenging economic situation of that time. The entire Mansmith team presented talks that covered each one’s area of expertise in strategy and innovation, insighting, sales and distribution, service, trends, advocacy and crisis management. Key Topics Include:

• From Market-Driven to Market-Driving by Josiah Go
• From Insighting to Foresighting by Dr. Ned Roberto
• From Consumer to Prosumer by Donald Lim
• From Pull to Push by Emilio Macasaet III
• From Silos to Solodarity by Chiqui Escareal-Go
• From Tipping Point to Trend by Benedicto Cid
• From Turn Down to Target by Rowen Untivero
• From Fright to Fight by Malu Dy Buncio
• From Advertising to Advocacy by Weena Pineda

Buy online now at National Bookstore!

Understand the Critical Role of the Marketing Mix in the Success of a Company’s Products and Brands Fundamentals of Marketing : Understand the critical role of the marketing mix in the success of a company’s products and brands!

Key Topics Include:

• Marketing: An Introduction
• Market Segmentation
• Marketing Mix: The 4Ps of Marketing
• Product Strategy
• Green Marketing
• Managing Product Line
• Customer Service Strategy
• Distribution Strategy and the Strategic Selling Cycle
• Pricing Strategy
• Sales Promotions Strategy
• Advertising Strategy
• Putting it all together: Diary of a Marketing Man

Finally, a book that provides a framework that will help entrepreneurs create a successful balance between work and personal lives.

About the authors Josiah and Chiqui Go co-founded the various advocacies of Mansmith & Fielders, Inc. such as the annual Young Market Masters Awards (YMMA), the annual Market Masters Charity Conference, the annual MarkProf Marketing Bootcamp for students (with another partner), the AME-Mansmith Php 5.0 million scholarship grants for marketing professors, and the Mansmith Blue Freedom Fund, the first small venture capital fund for your entrepreneurs dedicated to blue ocean strategy and market-driving innovation ideas.

Marketing Plan Building the Profitable Preferred Brand

This book is intended for both marketing practitioners and college students of advance marketing, entrepreneurial marketing, marketing management or brand management. Marketing practitioners will learn how to come up with effective marketing plans that are not only able to sell their product and service, but more importantly, are able to build a profitable preferred brand. This book shows them how to continuously satisfy their customers better than competition and at a profit. College students will find this book useful as they prepare their marketing plan as part of their school requirements. “Marketing Plan” can easily guide them to strategize without losing track of the reasons behind their strategizing. Written as if taught for the first time in a workshop, this book comes with twenty-four ready-to-use forms or worksheets that allow readers to immediately apply the learned concepts after each topic. Utilizing its own definition of marketing as a framework for the marketing plan preparation, 99% of the examples used in “Marketing Plan” are derived from the Philippine setting to enable its readers to easily relate to the topics/concepts discussed. It also utilizes a user friendly format throughout the entire book to foster learning and make understanding easier.

The Marketing Mentors

Recommended for busy executives and as reference reading material of practitioners and marketing students.

Key Topics Include:

• Customers
• Competition
• Company
• The Strategic 3Cs of Marketing

Build, Grow and Sustain Your Network Marketing Distributor Business

Learn the frameworks, systems and the discipline of Direct Selling.

This book teaches 100 network marketing terms and the following network marketing lessons in this book:

• The 7 trends in distribution of products and services
• The Diamond framework on how network marketing works
• 4 truths about the difference between legitimate network marketing and illegal pyramiding companies
• 4 characteristics of successful network marketing distributors
• 7 recruitment segments
• 6 desired distributor’s behaviors that can be generated by an effective compensation plan
• Criteria for choosing your network marketing company
• 3Ps of network marketing
• 12 network marketing lessons from Christianity
• The Available acronym to segregate prospect-to-recruit vs. prospect-to-retail
• The Hexagonal framework that dissects why downlines become active or inactive
• Research findings on why people join, stay and leave a direct sales company (by the Direct Selling Association)
• The 7 stages of a network marketing distributor
• 4 basic expectations of every distributor
• The 4-step activation cycle
• The R-A-M formula to attain high performance
• Using performance ratio for effective business review
• The 12 commandments of network marketing in retailing and sponsoring
• Importance of creating your vision and mission

The Direct Selling Entrepreneurial Mindset A must read for all direct sellers and network marketers

The Direct Selling Entrepreneurial Mindset : A must read for all direct sellers and network marketers

7 Keys towards attaining financial independence and personal freedom as a direct sales entrepreneur:

• GROW : Compelling Desire to Soar
• GOAL : Setting Relevant Directions
• GRASP : Seeking Knowledge and Wisdom
• GO : Planning Endless Prospects
• GET : Taking Definite Actions
• GRAB : Exploiting Sustainable Opportunities
• GIVE : Fulfilling Your Life’s Mission

Marketing Shift From Basics to Breakthroughs

A collection of speeches from the country’s top marketing experts as they share their personal stories on important issues like financial management, crisis management, category launching, and many more. Some of the contributing writers are Dr. Ned Roberto (AIM), Bienvenido Niles (AC Nielsen), Lance Gokongwei (Cebu Pacific), Dr. Rolando Hortaleza (Splash) and Gerry Ablaza (Globe). Josiah Go writes an integrating article that summarizes all the lessons.

Marketing Excellence in Good Times and Bad

Co-edited with Dr. Eduardo L. Roberto, and Jose M. Faustino

What are the secrets of marketing conquerors and survivors during trying times? Learn how AGORA Awardees of the Philippine Marketing Association such as Josiah Go, Eduardo Roberto (Professor, Asian Institute of Management), Joe Faustino (Professor, Asian Institute of Management), Wilson Lim (President, Abenson Inc.), Tony Tan Caktiong (President, Jollibee Foods Corporation), Cecilio Pedro (President, Lamoiyan Corporation), Anastacio Martirez (Head, Personal Communications Smart Communication, Inc.), and others,have successfully survived recession-hit markets and strategized to thrive in the economic upturn.