Small Store Marketing Bestselling book with 25,000 books sold on one year.This book is for small store owners who want to raise and grow their shops. There are basic marketing ideas that help in creating ideas that can be implemented in different situations of the sari-sari store, grocery, bakery, market stall, and more.Includes the 7 Principles of Effective Small Store Marketing :
- Stand out and be different
- Grow without cannibalizing existing sales
- Increase transaction size
- Add service to product
- Convert from functional to emotional
- Have the discipline to expand, Dream!