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Marketing Research

This category contains 2 posts

Data-Driven Marketing (NEW!)

December 28, 2010 ⋅ Post a comment

How Your Brain Can Feed Your Gut (2 Day Seminar) Key benefits for participants Each participant will: Learn how to organize and use internally generated sales data and other performance indicators to support decision-making, even decisions that also require application of gut feel Better understand Nielsen shares, including Nielsen coverage and how to check data [...]

Connect the Dots: Consumer and Shopper Insighting

March 25, 2010 ⋅ Post a comment

Key Benefits for Participants Each participant will learn: How to gain insight into unmet consumer needs, identify potential new segments and their unmet needs, and ways of meeting these needs How to better insight for innovation, positioning and marketing using in house and external data How to find insight in the field, collecting, organizing, and interpreting observations of consumers in the shopping environment Key Benefits for Company The company [...]

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