Marketing
Pricing Strategies and Tactics (NEW!)
Is your current pricing both revenue and profit maximizing? Find out how! In 1 day, learn how to craft “effective pricing.” That’s “effectiveness” with respect to the four major market forces shaping the consumer’s responsiveness to pricing, namely: (1) the consumers’ sensitivity to price changes, (2) how competitive they regard the pricing, (3) how they partition [...]
Josiah Go’s ALL NEW Marketing Strategy and Plans
Contemporary marketing has been criticized to be too tactical and often hiding under the strength of their brand, using traditional tools like benchmarking, best practices, competitive positioning and artificial market segmentation that marketers just use as their usual cut-and-paste strategy. In just two days, this seminar will provide participants a forum to learn the concept [...]
Josiah Go’s ALL NEW Strategic Marketing Course
1-day high intensity seminar on understanding 24 MBA Analytical Tools for strategy formulation and execution. Key Benefits to Participants Each participant will gain: The ability to spot opportunities as well as think about strategy and execution systematically Frameworks taught in post-graduate education Key Benefits to Company The company will gain: Common competencies in strategic thinking [...]
Service Marketing
Be updated with state-of-the-art service marketing practice! In 2 days, learn how to gain, sustain and grow profitable market share and share of customer business in the service categories you’e in, and do so more than you would if you just follow the FMCG (fast moving consumer goods) marketing paradigm. The pioneer marketer companies were [...]
Place Strategy
The Missing Piece in the Marketing Plan Complete your marketing plan puzzle! Learn the answers to these questions : “Where will the product or service be sold?” “How do we penetrate distribution channels?”, “How many distribution channels do we need to penetrate?”Most marketing people fail to formulate a well-defined place or distribution strategy in developing [...]
Fundamentals of Marketing for Non-marketing and New Marketing Professionals
“But I am not from the Marketing Department!” While most companies have their formal Marketing teams, the discipline is not the department’s monopoly. For the company to truly have an edge in the seamless execution of plans, all functional departments must also wear an informal “marketing hat” as they do their day jobs. This module [...]
please contact Alice Torres at the following numbers:
Telefax Numbers: (02) 584-5858 / 412-0034
Mobile: Smart (+63) 918-81-168-88 / Globe (+63) 917-62-718-88
Email: info@mansmith.net
