Strategy and Innovation
Creating Service Innovation (NEW!)
Program Description Products or brands now live or die by the promise and execution of service. With quick commoditization as a fact of business life, companies are choosing to differentiate via service offerings that could be more difficult to replicate. Since service is intangible, the challenge of services involves identifying and choosing the market segments where the [...]
Strategic Planning (NEW!)
Strategic Planning is an essential tool in managing a growing business. It forces a fast moving organization to ‘stand still’ and take stock of the current environment and solidly face the future. At its best, Strategic Planning focuses and unifies an organization. It clarifies management thinking, creates employee understanding, employee buy in and motivation. At [...]
Market-Driving Strategies by Josiah Go
Market-Driving Strategy is about winning Brand Relevance and not just winning costly Brand Preference. Attend this paradigm-busting course to grow your market beyond your present source of revenue and profit. Apply Market-Driving Strategies (MDS), which according to Philip Kotler, is the 4th major type of market orientation after sales-driven, market-driven and customer-driven. Understand MDS concepts, [...]
Business Model Innovation
Evaluate and Redirect your Business Strategy to find NEW Revenue and Profit Sources in 2012 and beyond. Know similarities and differences of Business Model Innovation vis-a-vis Blue Ocean Strategy. Participants will also get a FREE soft copy of Mansmith’s Business Model Map and the 4Es template on formulating business model innovations plus FREE email consulting within [...]
please contact Alice Torres at the following numbers:
Telefax Numbers: (02) 584-5858 / 412-0034
Mobile: Smart (+63) 918-81-168-88 / Globe (+63) 917-62-718-88
Email: info@mansmith.net
