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Profile of Seminar Directors

Enrique V. Abadesco

Considered as one of the pioneers in the organizational development (OD) field in the Philippines, Ric Abadesco was the first OD Manager of San Miguel Corporation. Ric has over 10 years of international exposure with Exxon Chemical company, one of the world’s largest petrochemical businesses, initially as Asia Pacific regional manager of OD and Education, then later as Senior OD Adviser for Europe. Eventually, he became its worldwide manager for Organizational Effectiveness and Total Quality Development, based in the U.S.A. In 1993, Ric rejoined San Miguel as Senior Vice President for its Corporate Human Resources Division.

Ric graduated with a Masters degree in Management from the Asian Institute of Management and has attended various executive development programs at the Harvard Business School, the International Institute for Management Development (IMD) in Switzerland, and at the National Training Laboratory in Maine, U.S.A. Ric is a trained assessor in the Malcolm Baldrige Performance Excellence Criteria and is a member of the panel of Judges in the Philippine Quality Award. He is an adjunct professor with the Asian Institute of Management. Ric was the 2008 National President of the People Management Association of the Philippines (PMAP) and as a certified fellow of the prestigious Society of Fellows on the Personnel Management Association of the Philippines.

Rosanna E. Velasco, CPA

Rosanna “Sunny” E. Velasco is a Senior Consultant of Corporate Achievers Institute and a certified public accountant. Sunny is a gradua¬te of Bachelor of Science in Commerce, major in Accounting, minor in Management of Financial Institutions from De La Salle University (DLSU), Manila.

Sunny started her career as a Marketing Officer for PAIC-Builders before moving to A. Garcia Jr. Securities Corp., a member of the Manila Stock exchange, where she served as Treasurer and Head-Investment Portfolio Analysis. She was also connected with Electro Group Distributors International Inc. and Achievers Electro International Inc., a distribution company, as Finance Manager.

Her longest stint was with Maschinen & Technik, Inc., a Phil-German company that represented Siemens AG for over 25 years in the fields of telecommunication, power generation and distribution. She started as a Group Supervisor for Finance until she became Vice-President for Finance and Administration. She then worked as Vice-President of Finance and Accounting of Powerpoint Integrated Corp., a computer service and supplies company.

After her retirement from corporate life, she took her Masters in Education major in Special Education also at DLSU-Manila and was Curriculum Director for the Center for Autism and Related Disorders (CARD).

Chiqui Escareal-Go

Chiqui Escareal-Go is the President and Chief Service Strategist of Mansmith and Fielders, Inc., an advocacy-based marketing and sales training and consultancy company.

She is also Vice Chair and Executive Director of Waters Philippines . (Waters is the market leader in the premium segment of home water, as well as the importer of Noah ion cell cleanse).

She actively set up, organized or strongly supported various advocacies both for business and personal endeavors such as the Young Market Masters Awards, and the Market Masters Conference, where 100% net proceeds go to charity in the areas of education and youth empowerment. She is a founding trustee of MarkProf Foundation, Inc., which is the search for and training of the Top 25 marketing management trainees of the Philippines and manages a P5 million AME-Mansmith marketing scholarship grant for marketing professors (since 1997). She is also president of the Josiah and Carolina Go Foundation that provides various scholarships and assistance to less fortunate young Filipinos.

Chiqui is a graduate of De La Salle University with a double degree in AB Communication Arts and BSC Marketing Management (Accelerated Program). She took her M.A. English Language and Literature Teaching degree at the Ateneo de Manila University and is a certified Appreciative Inquiry Training Facilitator (certified by the Company of Experts, USA). She has delivered papers on Appreciative Inquiry in Singapore and Japan which had been published in the RELC Journal Singapore in 2006. She conducts seminars on People Skills, Selling Skills, Presentation and Communication Skills, Appreciative Inquiry, Energizing Your Sales Teams through Positive Communication, Leadership and Breakthrough Service.

She is a Certified Master Coach (certified by the Behavioral Coaching Institute) and is a member of the International Coaching Council. Chiqui also took advance marketing programs at the Harvard Business School, Columbia Business School (Ceibs campus), Kellogg Business School at Northwestern University, Burke Institute (USA) and University of California, Berkeley.

Rowen Paul A. Untivero

With 20 years Training and Consulting Experience, 24 years of sales and negotiation practice, injector of science in sales and negotiation via original framework & processes and pioneering developer of the mathematics of negotiation and the strategic nego-mapping methodology.

Graduated Cum Laude at the University of the Philippines, Diliman, with a bachelor’s degree in BS Economics, a pinned member of two prestigious international honor societies: Phi Kappa Phi International Honor Society and Pi Gamma Mu International Honor Society for Social Sciences; supplemented by MBA studies in De La Salle University and the attendance to numerous seminars and conferences in sales, marketing, management, and leadership.

Rowen is a valuable combination of being a training master, a seasoned and successful practitioner of marketing, sales and general management, an educator, a co-author, a columnist and a consultant. As a Senior Consultant and Partner in Mansmith & Fielders, Inc. apart from public seminars he has conducted, he has also been engaged in various training and consulting programs, for diverse clientele like Abbott Laboratories, ABS-CBN, Ace Saatchi, Ajinomoto, Asia Connect, Astra-Zeneca, Atlas Feeds, Bayer Crop Science, Bahay Financial Services, Basic Graphics, Benby, Boehringer Ingelheim, Boral Plasterboards, British Petroleum, Businessworld, Caltex, Century Canning, CEVA Sante Animale, CWC Group, Del Monte, Duty-Free, DMCI, Duty Free, Eastwest Seed, Electrogroup, Far East Bank, Federal Land, Fonterra, Globe Telecom, Goldilocks, GSPI, Green Cross, Healthway, Insular Life, Intellicare, IPI, Inquirer.net, Jacinto, Jardine-Davies, Jones Lang Lasalle Lee Chiu, JS Unitrade, JTI, Liquigaz, Malayan Insurance, Meralco, Merck, Metrovet, Monark, Nestle, Nissan, Orange Power, Petron, PCI Bank, Philippine Daily Inquirer, PS Bank, Purefoods, Philsteel, Rockwell Land, Rustan’s Marketing, Rustan’s & Shopwise, Sanofi, Schering-Plough Animal Health, San Miguel Central Key Account Group, San Miguel Pure-foods-Hormel, San Miguel-Feeds, San Miguel Packaging, Smart, Summit Media, Sky Cable, Splash Cosmetics, St. Mary’s Publishing, Sunjin, Suy Sing & Super 8, Syngenta, Unilever, Unipresident, URC Beverage, V-Cargo, World Partners Bank, Wrigley, among others. He brings with him his “hands-on” experience and success in handling various general management, marketing and sales positions in companies like Smart Communication Inc., Tupperware, Pocketbell, Liberty Telecoms and Procter & Gamble. He was Country Manager for Alcatel Mobile Phones, before moving to entrepreneurship. He is currently the Founding Director of DigiPost Marketing Inc., a narrowcasting media pioneer dealing with digital display advertising, the President of Privilege Z!, and also the President of Connecting Mavens, the official sales agent of the Mansmith Group.

As an educator, he has taught marketing and sales subjects in Ateneo de Manila University and St. Scholastica’s College. He has been sought as speaker for numerous conventions and conferences of varied industries as well as the academe.

Rowen has also been director of the boards of the Advertising Board of the Philippines (ADBOARD) and Philippine Association of National Advertisers (PANA). He also became a trustee for the PANA Foundation. He was also twice Vice President of the Philippine Marketing Association (PMA). He is also active in several of the Mansmith-initiated foundations.

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