Discovering, Innovating, Shortlisting Opportunities by Josiah Go

How to See things differently, Think differently and Do things differently

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Part 3 Only: Managing Innovation
Sales end on 06/06/2023
Php 6,000.00 6000.0 PHP
Attend All Parts - Part 1-2 + Free Part 3
Sales end on 06/06/2023
Php 18,000.00 18000.0 PHP

Part 1: Discovering Opportunities | April 24, 25, 26 & 27, 2023 | 3:00PM - 6:00PM
Part 2: Innovating on Opportunities | 
May 4, & 5, 2023 | 3:00PM - 6:00PM
Part 3: Managing Innovation | June 6 & 7, 2023 | 3:00PM - 6:00PM

Participants can choose to attend either part 1, part 2 or part 3 only although having a complete perspective would be highly recommended for serious innovators. Best to come and practice in teams. 

Discovering, Innovating, Shortlisting Opportunities:
How to See things differently, Think differently and Do things differently

By Josiah Go

  • 1 Masterclass

  • 8 Sessions 

  • 50 Topics

  • 150 Curated Case Examples

  • 30 Countries

  • 15 Teaching Methodologies 

This unique 4-in-1 course integrates the interdependencies of discovery skills, innovation skills, shortlisting skills and opportunity-seeking skills in order to help corporate innovators validate their initiatives and remove the guesswork from programs. 

It helps participants learn from 150 carefully curated case examples from different industries and 30 countries, further improving their understanding beyond their own industry expertise. It is intended for market leaders, to help them further solidify their market position, as well as new market entrants or challengers who want to leapfrog traditional competitors.

PART 1 :  Discovering Opportunities

  • Qualities CEOs seek most in future leaders  

  • 8 major ways to spot opportunities  

  • 50 Opportunities in a Changing Landscape (How people work, how people live, how people buy, how people play, how people avoid dying)

  • 2 quick ways to validate your discovery

  • Which of the 18 ideation methods work, which does not?

  • 12 critical lessons on opportunity-seeking

  • Sales Promo innovation: How to mix online to offline purchase by mixing A.I., creativity, and human emotions.

  • Employer branding case: Creative way HR can ensure retrenched people can continue to earn

  • Sales case: Creative way to help retailers who closed their shops (and creative ways retailers can still extract value even if they have already closed)

  • Innovation case examples from payment solution, BPO, packaging, drugstore, chocolates, restaurant, direct selling, appliance, garden equipment, herbicides, training, scooters, telecom, banking, manpower service, geotagging, beer, election campaigns, acting, retail, ecommerce, transport, microlending, metaverse, diamond, food, solar, water purifiers

  • Curated cases from China, Singapore, Colombia, UK, Sweden, Brazil, USA, & Philippines 

  • Three questions to ask to get the “secret sauces” of what a person is really thinking

  • Why people do what they do

  • The practical way to do Empathy Mapping

  • Brainwriting

  • Innovative case examples from medical clinic, eye wear, artificial intelligence, cafe, pizza, motel, bakery, printing, water soap, school, toys, bike, banking, hospital 

  • Curated cases from China, Denmark, Italy, Philippines, USA

Day 3: Asking Breakthrough Questions
  •  The humility and wisdom to ask

  • Innovative case examples from banking, gaming, consumer electronics, construction, fitness, airline, school, co-working space, construction, resort, automotive, airline, co-working space, legal services, school, A.I., Pharma

  • Curated cases from Australia, China, USA, Ireland, Japan, UK

  • Observation: Do’s and Don’ts

  • Thin slicing who are potential buyers vs. nonbuyers

  • Improving Local Store Marketing through observation

  • 3 Ways to be More Mindful

  • Retail case: Creative way to turn an inventory loss to your advantage

  • Experimentation: 4 ways to fail fast

  • Why prototype when you can pretotype

  • 20 techniques to choose from

  • Agile: The Good, The Bad, The Ugly (from a survey)

  • 6 experimentation models

  • Testing critical assumptions

  • Good versus bad hypothesis

  • Networking: 3 key questions to ask your network to find early innovators

  • Putting It All Together: How to create more dots

  • 11 ways perspectives of top management and board become limited

  • Insighting iceberg

  • 5 criteria for a good insight

  • Innovative case examples from marriage counselling, medical doctor, cosmetics, appliances, toys, casino, automotive, department store, supermarket, funeral services, office supplies, planner, rescue service, tax services, phone, cafe, spreadable, e-commerce, hotel, accessories, automotive, water, restaurant, elevator, brakes, mining, mental health, telecom, HR services, supermarket, train, pharma 

  • Curated cases from Canada, Holland, India, Italy, Korea, Mexico, Netherland, Philippines, UK, USA, Sweden

PART 2: Innovating on Opportunities

  • Innovation Myopia: 7 violations of what innovation should not be

  • 2 elements required to be a true innovation

  • Value indicators vs vitality metrics

  • 9 expanded concepts of Value

  • 3 major types of innovation

  • Importance of learning from another industry

  • 3 lenses: Innovation leadership and culture, Intrapreneurship, Big Picture Strategy

  • 4 steps to build innovation culture 

  • Managing the 11 building blocks of innovation culture

  • Leadership traits for different innovation strategy: Is there a fit?

  • Resolving conflict between discipline process and creativity process

  • Can Innovation Culture survive without Innovation Competencies?

  • Innovation Competencies: The Russian Doll layering concept

  • Do you need a devil’s advocate in an innovation culture?

  • Innovative case examples from underwear, entertainment, laptop, courier, logistics, packaging, skincare, coffee, detergent, paper, IT

  • Curated cases from USA, Taiwan, China, Philippines, Switzerland 

  • Understanding the Big Picture and System Thinking

  • The importance of Innovation Pipeline and Managers as Innovation Mentors

  • Innovating in the entire value chain

  • Crisis-driven Innovation: Learning from the Speed of Pandemic Pivot of these 11 Companies

  • Combining voice of customers and voice of enterprise

  • When innovation opportunity is substantially different from the firm’s core business.

  • Tourism case: Services during Covid

  • Innovative case examples from dementia, eyewear, consumer health, bed, water, bank, credit card, tourism, art, hearing aid, coffee, basketball, hotel, IT, restaurant, services, sports, transport, sanitation, distribution, review center

  • Curated cases from China, Spain, USA, Sweden, Thailand, UK, Dubai, Taiwan, Faroe’s Island, Singapore, Amsterdam, Netherland, Philippines, London 

PART 3: Managing Innovation

Day 7: Intrapreneurship: Nuts and Bolts
  • Intrapreneurship: What, Why, Who, How

  • 4 similar traits and 14 differences between Intrapreneurs and Entrepreneurs

  • Intrapreneurship models

  • Collaboration: 4 rules, 4 types of people you need, 4 thinking archetypes that need balancing  

  • Innovation Process

  • 4-Question model

  • Scammper, Blue Ocean, Mansmith Innovation on Demand, Law of the Opposite

  • Step Zero: Users most often ignored by traditional market research and company’s team

  • Reframing problems and challenges: What’s wrong with being customer-oriented?

  • Innovative case examples from wholesaling, beverage, medical device, payment, satellite tv, fiber, exercise equipment, mining, training, bakery, automotive, IT, concept art, toys, beer, banking, fashion, medical check up

  • Curated cases from Philippines, USA, Canada, Denmark, New Zealand, India, Argentina

  • Selection criteria: Financial vs. Non Financial Decisions  

  • 5x4 Innovation Metrics

  • Identifying gaps

  • Identifying and mitigating risks in each building block of innovation before implementation

  • Avoiding Blind Spot Phenomenon

  • Managing innovation performance: What Stratplan should pay attention to

  • Creative ways HR can be more innovative in recruiting

  • Innovative case examples from toys, apparel, cementery, theme park, beer

  • Curated cases from Brazil, France, US

Note: Some subjects can be subject to change without prior notice


Part 1: April 24, 25, 26 & 27, 2023
Part 2: May 4 & 5, 2023
                            Part 3: June 6 & 7, 2023
                          3:00PM - 6:00PM


15 Methodologies will be used to run this course:
 Lecture, AVPs, Discussion, Reflection,                                                   Homework, Brainstorm, Experience                            sharing, Debate, Interview, Pre Read,                            Breakout sharing, Storytelling, Vote,                            Peer advice, Questioning 

Date & Time
April 24, 2023
Start - 3:00 PM
June 7, 2023
End - 6:00 PM Asia/Manila

Live via Zoom

--Live via Zoom--
--Live via Zoom--

Josiah Go

-- Josiah Go--

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