Business Model Innovation

Expanding From 4Ps to 4Vs of Brand’s Strategic Thinking Your key to Outsmart, Outthink, Outgrow, and Outmaneuver your competition.

Marketing strategy leads us to formulating marketing mix (product, place, price and promo). Imagine if your mindset is different from your competition? Sustainable advantage can be gained not just via marketing mix but by expanding coverage to the 4Vs (Value Creation, Value Maneuvering, Value Capture, and Economic Value), providing an end-to-end understanding of strategy, execution and financial implication. Evaluate and redirect your brand strategy to find NEW revenue and profit sources.

Discover how the following products and services can reinvent their brand’s strategy: Advertising – Airline – Automotive – Car Rental – Cement – Coffee – Computers – Electronics – Energy – Fashion – Financial Services – Fitness – Home Appliances – Hospital – Hotel – Ice Cream – Medical – Office Equipment – Paint – Power Tools – Publications – Retail – Silicone – Telecom – Others
Key Benefits to Participants
Each participant will:
  • Discover the latest strategy, concepts, tools and frameworks known as Business Model Innovation (BMI)
  • Know the advantages of Business Model Innovation thought process versus traditional product or service differentiation
  • Know the language of the members of the board on strategy and business model
Key BenefitstoCompany
The company will:
  • Identify potential Business Model Innovation opportunities that can help leap frog value given tothecustomers and to your company
  • Systematize diagnosis and analytical ability of your executives
  • Gain hands-on experience in how to improve your business or brand profitability 
Program Concept
  • The BUSINESS MODEL INNOVATION (BMI) Executive Boot camp1.0 will show you concepts, tools, frameworks and methodologies behind Business Model Innovation. 
  • Understand the building blocks of business model, how to do a strategic reflection by looking beyond your existing business model, different  types of businessmodel innovation, how to formulate business model innovation and many other importantissues.  
  • Participants shall workin small groups and apply what they have learned during the seminar.
Module1:  Why business model innovation is more sustainable than mere product and service innovation
  • Introductory case on business model innovation and why everyone in the company needs to understand their business model?(Case example on solar power industry)
  • What is business model innovation and why is there a need for business model?(Case example on advertising business model)
  •  What is difference between business model innovation and product/service innovation and why CEOs around the world is looking into business model innovation more than product/service innovation?
  • Why business model innovation does not seem to be attractive to the incumbent and what can market challengers do to take over the market?(Case example on banking industry)
Module 2:10 Building Blocks of Business Model Innovation to be two steps ahead of competition
  •  What are the buildingblocksofbusinessmodel andhowdothepartsfittogether?(Caseexampleson publication, paint,newspaper,remittance,coffee,travel, fashion, soapandairlineindustry)
  • How to draw, describeandcommunicateyour business model in a1-pagevisualmapthateveryonecan understand?(Caseexample onphotocopier industry)
  • Why many companies continue to invest in cost that does not add value?(Case example on hotel industry)
  •  What are the difference and similarities between Business Model Innovation and Blue Ocean Strategy?(Case example on entertainment industry)
  •  What isthe relationship between resources, processes andvaluenetwork? (Case example on consumer electronic industry)
  • Quick hands-on exercise on business model
 Module 3:3Types of Business Model Innovation for strategic reflection
  • Offering business model innovation (Case examples on hotel and publication industry)
  • Operating business model innovation (Case examples on car rental and telecom industry)
  • Industry business model innovation (Case examples on automotive,consumer electronics and cement industry)
  • Sustaining vs. Disruptive business model innovation
 Module 4:BusinessModelArchetypesand howtodisruptanindustry
  • Why failing business model is hard to leave?(Caseexample on sportsindustry)
  • What’s better than best practices?
  • How to do a strategic reflection by looking beyond your existing business model?
  • How to maneuver business model to attain superior value for customers,consumers and stockholders,aswell as attain competitive advantage?(Case examples on child care,retail,personalcare,online,heavy equipment, brokerage,food supplement, cigarette, fashion,telecom,software,entertainment,insurance,gaming,and beverage industry)
  • What arebusiness model archetypes?(Caseexampleson medical, onlineand automotive industry)
  • When should you change your business model?(Case exampleson education,watch,hospital, solarenergy, telecom,and fashion industry)
Module 5: 4-Stepto Formulating Business Model Innovation
  • What are specific steps to formulate business model?(Case example on ice cream industry)
  • How to use business model evaluator and spot weaknesses inyour business model design? (Caseexampleson coffee,siliconeand banking industry)
  • How to use business model explorator to select the best option to serve you rneeds?(Caseexampleson construction,fashion,hospital and waterpurification industry)
  • Hands-on exercise on business model innovation
  • Be inspired with a generous numbe of local and international case studies to be discussed:
How to create new demand instead of cannibalizing your existing volume:
  • How to price low and still make a killing despite offering quality product/service
  • How toa pply business model innovation in industrial market
  • How to fight dominant market leader
  • How to compete with established brands and standout in the market place
  • How to spot growth opportunities in your industry
  • How to formulate a compelling offer customers would not refuse
  • How to create barrier to entry and barrier to exit
  • How to create a win-win alliance with strategic partners
  • How to counter a country’sbalance of payment deficit with business model innovation
  • How to tap the bottom of the pyramid market
  • How to createanemotional connection with your target market
  • How to convert trends into a tool for new revenue and growth
  • How to counter major retailers bargaining power
  • How to facilitate paradigm shift and thinkout-of-the-box
  • How to spot and work with lead user innovators (customer as innovator)
  • How to fightcheapChina-madecompetitors andgrow your profit
  • How to price premium successfully when the market is having a price war
  • How to reinvent the dynamics of your industry
 Learn generous number of case studies to be cited based on:
  • Market longevity (established companiesvs.start-ups)
  • Market position (market leaders vs. market challengers)
  • Product type(consumer product,services,industrial)
  • Dual business model (same company,more than1 business models)
  • Country(North America,Europe,Middle East,Asia) 

Who Should Attend:
Ideally, the entire management team:

  • CEO, managing director, SBU head
  • Head of functional areas such as marketing, sales, product development, R&D,finance,strategic planning,OD, operation, HRDandthelike
  • Individual participants from brand and marketing group 

What our past participants said:

“The volume and variety of“cases tudies” are the realtreasurestotheseminar”—Edwin Totanes,General Manager, Universal RobinaCorporationRTDBeverages
“The50-modelmenualonemadetheinvestmentworth it.”—Aleister A.Cruz,Sr.,Manager,Grepalife
“Sofar, thisisoneof theBESTMansmithseminars I’veattended.”—LotLegaspi,Strategy-InsightDirector, Mc
“Gavemestructure andabetterappreciationof when and how to innovate,whatquestions toask,the different perspectiveto analyze,andideas toexplore.”— Kaydela Paz,VP,BPI
“I reallyfindtheBMI seminar awesome! Great stuff you got there master Josiah!”— Jay JayAquino,Sales Director, WrigleyPhilippinesInc.
“This seminar is great, especiallyfor new groups/business of the company.”—AtoyLeynes,VicePresident,Meralco
“Very good set of case studies. It is unusual to have both quality and quantity of case studies at the same seminar.This makes Mansmith an excellent source of learning. Attended my 2nd seminar withJosiah and he just keeps getting better.”— Ferdinand Iquina,VicePresident, ALSONS/AWS Information System,Inc.,
“Fun and was able to give high value knowledge to participants.”—Brenda Miranda, Division Head,Unilab Nutritionals, Inc.
“Very comprehensive and engaging discussion of a new mindset/too lthat wecan really apply to our business.”—Amor
L.Avendano, General Manager, Outsourced Telleserve Corporation
“This BMI seminar will exercise both your critical and creative thinking and will teach you how to effectively use both.”—JoM.Godines,Franchise and BDD Consultant, Binalot FiestaFoods Inc.,
“Josiah is really the master of marketing! His seminars are fun, full of real-life cases, innovative and most of all his
insights are very realistic and relatable (easy to relate)”–Lormilo Galo,VPBusinessDevelopment,GENVIDev’t. Corp.
“The seminar showed me how to get an eagle eye’s view on our business model and gave me ideas on where we canImprove more to do more for our customers.”–Cheena Que,Business Development Specialist,LevelUp!Inc.
“Awesome and powerful case studies. Definitely an effective seminar with lots of insights to learn from, dynamic and
credible speaker!”—Karen S. Rodas, National Key Account Manager, Wrigley Philippines, Inc.
“Insightful; the mix of different industries opens a lot of bench marking and best practice opportunities.”—Richmond
Lim, President, Time Depot “Substantive, informative, insightful.”   –Rey Garcia, Business Director, Ace Conglomerate
“This seminar equips us on how to open our eyes and see our businesses ina different light. It taught me where to look
& how to look from a mere‘just looking’. Very funny ye twitty. Joeisa very strong stimuli, keeps your mind running”—
Jenny Sohu, Marketing Manager, Century Resort Hotel
Recent Participants Include:
·     President Asia pro Cooperative
·     COO Ex-link Management& Marketing Services Corp.
·     EVP–Global Remittance of LBC Express, Inc.
·     Managing Director of Robert Bosch, Inc.
·     BU-General Manager of Nissin–Universal Robina Corp
·     Vice President, Head of Merchant Sales of BPI
·     President of DKSH Philippines, Inc.
·     VP National Sales Director of San Miguel Corporation
·     President of Health way Medical Inc.
·     National Sales Manager-General Trade of Johnson and Johnson Philippines Inc.
·     SVP & CEO of United Laboratories, Inc.
·     Executive Director of MMLDC Foundation Inc.
·     VP & General Manager of Equipment Engineers Inc.
·     General Manager of RFM Corp.
·     Asst. Vice Pres–Sales Team of Zuellig Pharma Corp.
About the speaker:
 Chairman & Chief  Marketing Strategist, Mansmith and Fielders, Inc.
JOSIAHGO is chairman of 5 corporations and author of 13 bestselling marketing books. His specialization is in the area of market-driving strategy, business model innovation, profit strategy and innopreneurship where he has personally facilitatedover500marketing, strategy and innovation workshops hereandabroadsince1990.Hetookadvanced marketing and innovation programs at MIT Sloan, Kellogg, London Business School, Wharton and at the Blue Ocean Strategy Institute. For pioneering and successfully sharing many educational initiatives, “Joe” was honored as one of the Ten Outstanding Young Men(TOYM) of the Philippines in 2001, and one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 in the field of business education, and was awarded by his peers the rare Lifetime Achievement Award in 2007 by the Association of Marketing Educators. He was also recently accorded the World Brand Leadership Award in 2009.
His dedication to life long education has brought him to places like MIT Sloan, London Business School, Blue Ocean Strategy Institute (France & NewYork), Kellogg and Wharton and has empowered him to help your firm apply the Market-Driving Strategies technology in easy-to-understand, thought-provoking, inspiring case example method.