THINK DIFFERENTLY. SEE THINGS DIFFERENTLY. DO THINGS DIFFERENTLY.

22nd Business Model Innovation Bootcamp

Outsmart, Outthink, Outgrow, and Outmaneuver your Competition

Marketing strategy leads us to formulating marketing mix (product, place, price and promo).  Imagine if your mindset is different from your competition?  Sustainable advantage can be gained not just via marketing mix but by expanding coverage to the 4V’s (Value Creation, Value Maneuvering, Value Capture, and Economic Value), providing an end-to-end understanding of strategy, execution and financial implication.  Evaluate and redirect your brand strategy to find NEW revenue and profit sources.
 
Discover how the following products and services can reinvent their brand’s strategy:
Advertising – Airline – Automotive – Car Rental – Cement – Coffee – Computers – Electronics – Energy – Fashion – Financial Services – Fitness – Home Appliances – Hospital – Hotel – Ice Cream – Medical – Office Equipment – Paint – Power Tools – Publications – Retail – Silicone – Telecom – Others

KEY BENEFITS TO PARTICIPANTS

Each participant will gain:


  • Discover the latest strategy, concepts, tools and frameworks known as Business Model Innovation (BMI)
  • Know the advantages of Business Model Innovation thought process versus traditional product or service differentiation
  • Know the language of the members of the board on strategy and business model

KEY BENEFITS TO THE COMPANY

The company will gain:


  • Identify potential Business Model Innovation opportunities that can help leapfrog value given to the customers and to your company
  • Systematize diagnosis and analytical ability of your executives
  • Gain hands-on experience in how to improve your business or brand profitability

PROGRAM CONCEPT

The BUSINESS MODEL bootcamp will show you concepts, tools, frameworks and methodologies behind  developing a winning business model.  Understand the 10 building blocks of business model, how to do a strategic reflection by looking beyond your existing business model, different types of business model innovation, how to formulate business model innovation and many other strategic options for brands and businesses to grow and be different.  Participants shall work in small groups and apply what they have learned during the seminar.



PROGRAM OVERVIEW

Module 1:  Business model innovation is more sustainable than mere product and service innovation
  • Introductory case on business model and why everyone in the company needs to understand their business model? (Case example on solar power industry)
  • What is business model innovation and why is there a need for business model?
  • What is difference between business model innovation and product/service innovation and why CEOs around the world is looking into business model innovation more than product/service innovation?
  • Why business model innovation does not seem to be attractive to the incumbent and what can market challengers do to take over the market? (Case example on banking industry)

Module 2:  10 Building Blocks of Winning Business Model

  • What are the building blocks of business model and how do the parts fit together? (Case examples on publication, paint, newspaper, remittance, coffee, travel, fashion, soap and airline industry)
  • How to draw, describe and communicate your business model in a 1-page visual map that everyone can understand? (Case example on photocopier industry)
  • Why many companies continue to invest in cost that does not add value? (Case example on hotel industry)
  • What are the difference and similarities between Business Model Innovation and Blue Ocean Strategy? (Case example on entertainment industry)
  • What is the relationship between resources, processes and value network? (Case example on consumer electronic industry)
  • Quick hands-on exercise on business model

Module 3:  3 Types of Business Model Innovation for strategic reflection

  • Offering business model innovation (Case examples on hotel and publication industry)
  • Operating business model innovation (Case examples on car rental and telecom industry)
  • Industry business model innovation (Case examples on automotive, consumer electronics and cement industry)
  • Sustaining vs. Disruptive business model innovation

Module 4:  Business Model Archetypes and how to disrupt an industry

  • Why failing business model is hard to leave? (Case example on sports industry)
  • What’s better than best practices?
  • How to do a strategic reflection by looking beyond your existing business model?
  • How to maneuver business model to attain superior value for customers, consumers and stockholders, as well as attain competitive advantage? (Case examples on child care, retail, personal care, online, heavy equipment, brokerage, food supplement, cigarette, fashion, telecom, software, entertainment, insurance, gaming, and beverage industry)
  • What are business model archetypes? (Case examples on medical, online and automotive industry)
  • When should you change your business model? (Case examples on education, watch, hospital, solar energy, telecom, and fashion industry)

Module 5: 4-Step to Formulating Business Model Innovation 

  • What are specific steps to formulate business model? (Case example on ice cream industry)
  • How to use business model evaluator and spot weaknesses in your business model design? (Case examples on coffee, silicone and banking industry)
  • How to use business model explorator to select the best option to serve your needs? (Case examples on construction, fashion, hospital and water purification industry)
  • Hands-on exercise on business model innovation

Be inspired with a generous number of local and international case studies to be discussed:

  • How to create new demand instead of cannibalizing your existing volume
  • How to price low and still make a killing despite offering quality product/service
  • How to apply business model innovation in industrial market
  • How to fight dominant market leader
  • How to compete with established brands and stand out in the marketplace
  • How to spot growth opportunities in your industry
  • How to formulate a compelling offer customers would not refuse
  • How to create barrier to entry and barrier to exit
  • How to create a win-win alliance with strategic partners
  • How to counter a country’s balance of payment deficit with business model innovation
  • How to tap the bottom of the pyramid market
  • How to create an emotional connection with your target market
  • How to convert trends into a tool for new revenue and growth
  • How to counter major retailers bargaining power
  • How to facilitate paradigm shift and think out-of-the-box
  • How to spot and work with lead user innovators (customer as innovator)
  • How to fight cheap China-made competitors and grow your profit
  • How to price premium successfully when the market is having a price war
  • How to reinvent the dynamics of your industry

Learn generous number of case studies to be cited based on:

  • Market longevity (established companies vs. start-ups)
  • Market position (market leaders vs. market challengers)
  • Product type (consumer product, services, industrial)
  • Dual business model (same company, more than 1 business models)
  • Country (North America, Europe, Middle East, Asia)

WHO SHOULD ATTEND

Ideally, the entire management team:
  • CEO, managing director, SBU head
  • Head of functional areas such as marketing, sales, product development, R&D, finance, strategic planning, OD, operation, HRD and the like
  • Individual participants from brand and marketing group

WHAT OUR PAST PARTICIPANTS SAID

“The volume and variety of “case studies” are the real treasures to the seminar”  
— Edwin Totanes, Vice President, Strategic Brand and Portfolio Development, Universal Robina Corporation - RTD Beverages   

“The 50-model menu alone made the investment worth it.”  
— Aleister A. Cruz, Sr., Manager, Grepalife
   

“So far, this is one of the BEST Mansmith seminars I’ve attended.”  
— Lot Legaspi, Strategy-Insight Director, Mc Donald’s Philippines
    

“Gave me structure and a better appreciation of when and how to innovate, what questions to ask, the different perspective to analyze, and ideas to explore.”  
— Kay dela Paz, VP, BPI   

“I really find the BMI seminar awesome! Great stuff you got there master Josiah!”  
— Jay Jay Aquino, Sales Director, Wrigley Philippines Inc. 

“Josiah Go is very knowledgeable about the topic. Experiential learning and holistic learning is emphasized. Challenges your thoughts and ideas.  
— Dario Arive Jr., Central Warehouse & Wheat Planning Manager, Universal Robina Corporation   

“This seminar is great, especially for new groups / business of the company.”  
— Atoy Leynes, Vice President, Meralco      

“Very good set of case studies. It is unusual to have both quality and quantity of case studies at the same seminar. This makes Mansmith an excellent source of learning. Attended my 2nd seminar with Josiah and he just keeps getting better.” 
 
— Ferdinand Iquina, Vice President, ALSONS/AWS Information System, Inc.,   

“Fun and was able to give high value knowledge to participants.”  
— Brenda Miranda, Division Head, Unilab Nutritionals, Inc.    

“Very comprehensive and engaging discussion of a new mindset/tool that we can really apply to our business.” 

— Amor L. Avendano, General Manager, Outsourced Telleserve Corporation   

“This BMI seminar will exercise both your critical and creative thinking and will teach you how to effectively use both.”  
— Jo M. Godines, Franchise and BDD Consultant, Binalot Fiesta Foods Inc.,
   

“Josiah is really the master of marketing! His seminars are fun, full of real-life cases, innovative and most of all his insights are very realistic and relatable (easy to relate)”  
– Lormilo Galo, VP Business Development, GENVI Dev’t. Corp.   

“The seminar showed me how to get an eagle eye’s view on our business model and gave me ideas on where we can improve more to do more for our customers.”  
– Cheena Que, Business Development Specialist, Level Up! Inc.   

“Awesome and powerful case studies. Definitely an effective seminar with lots of insights to learn from, dynamic and credible speaker!”  
— Karen S. Rodas, National Key Account Manager, Wrigley Philippines, Inc.   

“Insightful; the mix of different industries opens a lot of benchmarking and best practice opportunities.” 
— Richmond Lim, President, Time Depot
   

“Substantive, informative, insightful.”    
– Rey Garcia, Business Director, Ace Conglomerate   

“This seminar equips us on how to open our eyes and see our businesses in a different light. It taught me where to look & how to look from a mere ‘just looking’. Very funny yet witty. Joe is a very strong stimuli, keeps your mind running”  
— Jenny Sohu, Marketing Manager, Century Resort Hotel



ABOUT THE TRAINING MASTER



JOSIAH GO 
Chairman and Chief Marketing Strategist 
Josiah Go is chairman of 5 corporations and author of 13 best-selling marketing books. His specialization is in the area of market-driving strategy, business model innovation, profit strategy and innopreneurship where he has personally facilitated over 1,000 marketing, strategy and innovation workshops here and abroad since 1990. He took advanced marketing and innovation programs at MIT Sloan, Kellogg, London Business School, Wharton and at the Blue Ocean Strategy Institute. For pioneering and successfully sharing many educational initiatives, “Joe” was honored as one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 in the field of business education, and was awarded by his peers the rare Lifetime Achievement Award in 2007 by the Association of Marketing Educators. He was also accorded the World Brand Leadership Award in 2009.
 

Regular Rate

(If paid during Sept 19 to Oct 2)

On-Site Rate

(If paid during or after the seminar)

REGISTRATION
Closing Date

15,888.00

+Vat

16,888.00

+Vat

Deadline : Sep 26, 2017