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Once-a-year briefing by Josiah Go’s 1-day STRATEGIC MARKETING COURSE: Analytical Tools to Help Assess Your Business and Spot Market Opportunities in 2010

Program Overview

Session 1:  Strategic Marketing for Competitive Advantage

• Difference of strategic vs. traditional marketing
• What to do when you have unsatisfactory margin or return of investment
• Why value advantage is the better answer to competitive marketing strategy
• 5 analytics that affects marketing strategy choice
• 5 criteria for competitive advantage
• 4 strategic choices to attain competitive advantage

Session 2:  Lessons from Success and Failures

• Source document for SWOT analysis
• 2 types of market thinking and how it will affect your moves
• 10 lessons from marketing conquerors and survivors
• 12 fearless market predictions after Ondoy and Pepeng

Session 3:  Building a Cluster to Effectively Compete

•  Defining opportunities and threats
•  Ansoff product-market matrix
•  Porter’s industry analysis
•  Chan and Mauborgne’s strategy canvas 

Who should attend

• General managers and entrepreneurs
• Functional managers and key members of the value chain
• Marketing Managers
• Brand / Product Managers and team members
• Sales Managers, Regional Managers, Channel Managers, Key Account Managers
• Trade Marketing Managers and associates

Case examples from the following products / industries shall be cited

• Business-to-Business
• Consumer durables
• Fast food
• Feeds
• Franchising
• Ice cream
• Personal care
• Pharmaceutical
• Retail
• Telecom