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Do More with Less Less is more. More is less. Find out how? Companies expect higher productivity from their marketing and sales people. This means more results at less financial expenses. Unlike other similar seminars, this course gives participants proven fundamentals first before squeezing out the most from your limited budget. Key benefits for participants
Each participant will learn: - insights on proven techniques for promoting your product on a limited budget
- an understanding why less is more; and more is less in marketing
- how to get the most "bang for your buck"
Key benefits for companies
The company will gain: - the marketing planning discipline behind successful yet inexpensive marketing programs
- maximum use of your little resources to keep going and to get ahead
- recognition that it's not focusing on cost alone but the overall return on investment
Program Concept
FANTASTIC IDEAS NEED NOT COME WITH A HIGH PRICE TAG. While all marketing efforts entail some costs, this seminar uses numerous actual case examples that prove how great, high-impact ideas can actually be done on a limited budget.
Program Overview
Module 1: Formulating A Compelling Value Proposition - How To Change Consumer's Preferences To Facilitate Word-Of-Mouth
- Converting A Commodity Into A Brand
- Converting Compelling Product To A Compelling Price
- Attain Your Target Cost In Order To Attain Your Targeted Price
- Framework Used To Screen Various Opportunities
Module 2: Creating Marketing Program On A Shoestring Budget - How To Create Brand Awareness The Non-Traditional Way
- How To Promote Your Brand Without Advertising
- What Are Ways To Make Your Prospects Try Your Products
Case Examples From The Following Products / Industries Shall Be Cited: - Advocacy
- Airline
- Beverage
- Calendar
- Coffee Shop
- Consumer Durable
- Fashion
- Fast Food
- Home Improvement Center
- Ice Cream
- Motorcycle
- Movies
- Pharmaceuticals
- Retail
- Snack Food
- Software
- Tourism
- Watch
- Water
- Video Rental
Who should attend:
Marketing and Sales Management Practitioners with over 2 years experience, Brand / Product Managers, Assistant Brand Managers, Marketing Officers, Ad and Promo Managers, Sales Managers, Trade Marketers, Heads of Support Service What our past participants said:
"Case studies are best samples to drive home a point. Also group works are best as it allows one to see different points of view!"Irene Moran, Marketing Director, Wendy's Philippines "Josiah is truly an expert! " Jeoffrey P. Lindo, Territory Sales Manager, San Miguel Foods, Inc. Recent participants include: - President of Metropole Laundry
- Proprietor of Cebu Trip Rent A Car
- Managing Director of Ahead Learning Systems
- General Manager of Allegro Ice Cream (Davao)
- VP of Ideal Macaroni
- VP-Finance of Natures Legacy
- AVP Mindanao of Bounty Agro
- Category Director of Fonterra Brands
- Director for Sales and Operations of Golden Donuts
- Marketing Manager of Lacto Bacillus
- Consumer Sector Manager of Chevron
- Area Sales Manager of San Miguel Foods
- Card Banking Manager of BPI
- Product Manager of Merck Sharp and Dohme
- Product Manager of Zynova Pharmaceutical
- Brand Manager of Energizer
- Brand Manager of General Milling
- Property Manager of Victoria Court
- Promotions Manager of International Pharmaceutical
- Senior Marketing Officer of Healthway Medical Center
- Asst. Sales and Marketing Manager of MSI-ECS
- Asst. Merchandising Manager of Toby's
- Asst. Brand Manager of Clorox
- Consumer Marketing Executive of Nestle
- Special Accounts Manager of Total
- Market Coordinator of Rex Bookstore
- Local Store Marketing Specialist of Chowking
- Product Associate of Unilab
- Marketing Assistant of URC
- Brand Communication Assistant of Golden ABC
- Brand Assistant of Alaska Milk
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