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The Missing Piece in the Marketing Plan Complete your marketing plan puzzle! Learn the answers to these questions : "Where will the product or service be sold?" "How do we penetrate distribution channels?", "How many distribution channels do we need to penetrate?"Most marketing people fail to formulate a well-defined place or distribution strategy in developing a marketing plan because this task is thought to be the responsibility of sales. The result is usually an anemic plan and misaligned sales strategy execution.
Key benefits for participants
Each participant will learn: - an enhanced understanding of sales strategy and ability to communicate clearer sales directions - put an end to relegating the sales strategy to your sales manager because you are in charge of the whole marketing mix!
- a clearer perspective of sales management which is essential in developing a robust marketing plan
Key benefits for the company:
The company will gain: - marketing managers who can provide in the marketing plan a clear place strategy for the sales organization
- sales teams guided on how to translate this strategy into sales programs and activities to ensure seamless alignment and better execution
Program Concept
THE MOST OFT-FORGOTTEN IN THE MARKETING MIX IS PLACE. Sometimes, strategies fail to reach objectives due to failure in execution and this includes issues on distribution. This one-day seminar teaches participants how to develop a place or distribution strategy in preparing a marketing plan. A group case presentation that directs participants to integrate what they have learned from the sessions will cap the day to enhance the learning process.
Program Overview
Module 1 : How Sales And Marketing Should Align For A Common Goal
Module 2 : What Is A Sales Strategy? - Examples Of Sales Strategies
- Market And Customer Segmentation Process
Module 3 : The Go-To-Market Strategy Framework - Designs Of Sales Force Organizations
- The Cycle Sales Synopsis And Its Use
- What Goals To Set With Your Sales Force
Case Examples From The Following Products / Industries Shall Be Cited: - Air Freshener
- Biscuits
- Candies
- Canned Meat
- Canned Sardines
- Catsup
- Cigarettes
- Coffee/Creamer
- Diapers
- Hotdog
- Instant Noodles
- Laundry Products
- MSG
- Powdered Juice
- Powdered Milk
- Ready To Drink Tea
- Shampoo
- Soap
- Soft Drinks
- Snacks
- Soy Sauce
- Spirits
- Toothpaste
- Vinegar
Case examples of the following scenarios shall be discussed: - Writing a marketing plan with a robust sales strategy
- Computing for sales forecast using consumer research data
Who Should Attend:
This seminar is principally oriented to marketing managers, brand and product managers who are growing frustrated over pale sales executions of their marketing plans.
What our past participants said:
"It is good to know that our company is on the right track in terms of structure and processes. The seminar made me realize and appreciate what we currently follow internally."- Kristine F. Ventura, Consumer Trade Marketing Executive, United Laboratories "Bong's vast knowledge and experience made the seminar really interesting and valuable. He is able to get everyone's interest and attention. This training is a must for sales, marketing and trade marketing managers, all attending together to achieve same-page alignment."-Milona Barraca, Trade Marketing Manager, Abbott Laboratories
Recent participants include: - Sales and Marketing Manager of PediaPharma, Inc.
- Senior Manager of Bank of the Philippine Islands
- Trade Marketing Manager of Abbott Laboratories
- Business Development Manager of San Miguel Foods
- Manager of Phelps Dodge Phils.
- Manager of Praise, Inc.
- Manager of Smart Communications
- Trade Marketing Executive of United Laboratories, Inc.
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