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Complete your marketing knowledge!
Gain a quick overview of marketing and value proposition!

Many marketers and entrepreneurs waste their marketing budget in marketing activities without understanding the acceptability of their value proposition.  Instead of going back to the drawing board, they offer sales campaigns even if their value proposition is questionable.  This course is designed for people who need to have a quick but thorough overview of marketing and value creation in two weeks time – from the formulation to the execution phases of marketing.

 

Key benefits for participants Each participant will:

• gain an overview of marketing and sales strategy within a short duration
• better understand the end-to-end value creation process
• have face-to-face interaction and hands-on testing of marketing and sales strategy formulation skills, plus on-site consultation with a dream team of 6 topnotch marketing training masters of the Philippines

Key benefits for company (with team attendance)
The company will gain:

• an upgraded know-how of members of the marketing and sales management team by understanding the different functions and dynamics of co-team members 
• a common understanding of the dynamics that affect execution of plans
• field-tested templates that can be immediately adopted and applied by the team within the organization

Program Content:
Module 1 :  Capturing Consumer Value

• Consumer Insight
• Shopping Insight
• Market Segmentation

Module 2 :  Creating Value Proposition

• Brand DNA
• BTB Marketing
• Marketing Strategies To Compete In The Red Ocean
• Blue Ocean Strategy

Module 3 : Communicating Value

• Brand Positioning
• Brand Engagement
• Word-Of-Mouth Marketing

Module 4 : Carry-Out Value Proposition

• Distribution Strategy
• Key Account Management
• Trade Marketing
• Category Management
• Strategic Alliances
• Client-Centric Selling
• Negotiation Skills
• Marketing Implementation
• Delivering Outstanding Service
• Advocacy Marketing

Module 5 : Controlling Value Proposition

• Marketing And Sales Metrics
• Marketing Audit

Who should attend?
CEOs, General Managers and Division Heads, Marketing Managers, Brand / Product Managers and team members, Ads and Promo Managers, Sales Manager, Regional Managers, Channel Managers, Key Account Managers, Trade Marketing Managers and Associates will largely benefit from this seminar.  Managers from support groups like those from Operations, Finance and HRD will also be benefited as Marketing becomes a company-wide effort.

What are the key differentiating points of this program?

• A balanced perspective on both marketing strategy formulation and execution issues
• A balanced perspective given to both marketing and the increasingly influential customer development subjects
• Balanced activities between classroom study and networking with senior executives of your company invited for networking activities
• Application is directly on your own company setting with few theoretical case studies for group discussion
• Exclusive up-to-date topics like Blue Ocean Strategy from the only officially qualified Blue Ocean Strategist in the Philippines, marketing and sales implementation, marketing audit, consumer insight, trade marketing and marketing and sales metrics
• Sessions are handled by seasoned top executives with top management perspective who are updated with latest developments in the trade, not by middle level managers or inexperienced academics
• Schedules are adjusted to avoid work piling up upon return to work
• On-the-spot coaching on your actual business situation by a marketing guru assigned to the session
• Venue is in a 5-star hotel known for good food, with a specially prepared healthy menu
• Extra consulting time for companies sending a team of 6 participants