2nd 8 Pillars of Revenue and Profit
By Josiah Go
Are you seeking new perspective or aiming to inspire your team to think creatively about how else to raise revenue and profit? Attend Josiah Go’s 8 Pillars to Revenue and Profit this Jan 25, 2024 or ask him to deliver it to your entire team, it’s the only course of its kind in the Philippines.
Benefits to the Company
Identify specific opportunities that can help create greater value for both the customers and your company
Integrate growth strategy from both the marketing side and/or the finance side
Benefits to the Participants:
Be inspired with local and international cases that can help you apply learnings in your own business or brand situation
Systematize route to unearthing profit potential
Introduction: From finance to marketing focus to expand the concept of profitability.
How to Increase Sales Volume
Maximizing lifetime value: Which type of customer loyalty are you going after
Route to increase usage: Which of two types of usage can create magic to your essence
Market-Driven Strategy: Which type of brand switchers will benefit you most
Market-Driving Strategy: Which of the four types of new users and two types of extended users can really add value
Module 2: How to Increase Margin
Route using pricing cue: How to communicate value
Route using category management: Learning from a different industry: From product to service
Route how to cut cost without cutting corners: How to determine which cost to cut
Route to improve asset utilization: How to reinvent your company
Open Q&A / Consultation
Cases from the following Industries
Café, Appliances, Service Repair, Sauce, Spa, Supermarket, Travel, Ice Cream, Financial Services, Hotel, Heavy Equipment, FMCG, App, Fitness center, Tech and many more.
Cases from the following situations
Innovative options when you are stuck with your revenue model
Branding a repair service with revenue stickiness
Reinforcing an incentive with a Behavioral nudge to accelerate customer’s usage
Creating a new service category within a service category
Decoding 8 types of potential customers and why they don’t buy your offer
How less becomes more
Solution to a premortem if competition will box you out
Making it hard for competition to response by reinventing brand switching tactics
Focusing as expert of a niche
Learning from other industries
How to upsell in a subscription revenue model
Being data-driven to avoid waste in promotions
Challenging assumptions what customers value
Converting cost into major revenue and profit contributor
Putting it all together in your business model’s building blocks
April 5, 2024
2:30PM - 5:30PM
Who Should Attend
Past participants include heads of functional areas such as marketing, sales, finance, strategic planning, OD, operation, and their team members. Individual participants like entrepreneurs are also welcome.
Chairman and Chief Innovation Strategist
Josiah Go is the Chair and Chief Innovation Strategist of Mansmith and Fielders, Inc., previously awarded for innovation excellence by the ASEAN Business Awards in a 10-country competition. He has been responsible developing numerous innovative products, services, and business models. Additionally, he is an executive scholar of Kellogg Business School specializing in marketing and sales, and from MIT Sloan in innovation and strategy. For the past 9 years, he writes a business Q&A for the Inquirer.
Josiah is a record-breaking, best-selling author of 19 books on marketing and entrepreneurship. He is also recognized at the most awarded business educator in the Philippines. He currently serves as an independent director on the board of UnionBank of the Philippines.