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UID:20260526T075601Z - 67461@aspp61
DTSTART;TZID=Asia/Manila:20260127T090000
DTEND;TZID=Asia/Manila:20260127T170000
CREATED:20260526T075601Z
DESCRIPTION:<a href="https://www.mansmith.net/event/13th-understanding-cons
 umer-behavior-and-psychology-in-marketing-593">13th Understanding Consumer
  Behavior and Psychology in Marketing</a>\nPROGRAM OVERVIEW This short cou
 rse looks into how consumer beliefs\, perceptions and biases influence cho
 ices\, or purchase and usage decisions by applying behavioral theories and
  concepts. With this understanding and the tools presented here\, the mark
 eter is able to formulate marketing\, sales and implementation plans\, pro
 duct/service or user design\, among others\, that are able to guide the de
 cision making process of the consumers who are more often irrational than 
 intentional. This process is done with an awareness of consumer psychologi
 cal risk taking and biases and a scientific design for experimentation. ME
 THODOLOGY: Besides the lectures with case examples\, there will be pre-wor
 k\, class discussions and workshops\, for immediate application. (Note: To
  maximize learning\, the class size is limited. Please apply early.) KEY B
 ENEFITS FOR PARTICIPANTS Participants will: · Find new ways of understand
 ing customers who might not even be aware of their own behaviors or desire
 s · Be able to craft experiments and different ways of implementing marke
 ting and sales ideas · Develop critical thinking skills while realizing o
 ccurrences at both macro and micro levels · Appreciate their own ways of 
 learning\, thinking\, and doing via better self-awareness and empathetic o
 penness to each other’s differences or biases KEY BENEFITS FOR COMPANY T
 he sending company will: · Benefit from the new ways their teams can prod
 uce new ideas and new ways of executing · Have more customer-centric team
 s with a deeper understanding and clarity on providing total solutions to 
 marketing and sales problems · Have a team with higher critical thinking 
 and better insighting approaches Module 1: Understanding Customer Behavior
 s Beliefs\, Memories\, and Perceptions Choice Environment and Heuristics M
 odule 2: Behavioral Economics as a Template for New Ideas and Innovation 6
  Steps to Operationalize BE in your [...]
DTSTAMP:20260526T075601Z
LOCATION:Face to Face
SUMMARY:13th Understanding Consumer Behavior and Psychology in Marketing
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.mansmith.net/event/13th-u
 nderstanding-consumer-behavior-and-psychology-in-marketing-593">13th Under
 standing Consumer Behavior and Psychology in Marketing</a>\nPROGRAM OVERVI
 EW This short course looks into how consumer beliefs\, perceptions and bia
 ses influence choices\, or purchase and usage decisions by applying behavi
 oral theories and concepts. With this understanding and the tools presente
 d here\, the marketer is able to formulate marketing\, sales and implement
 ation plans\, product/service or user design\, among others\, that are abl
 e to guide the decision making process of the consumers who are more often
  irrational than intentional. This process is done with an awareness of co
 nsumer psychological risk taking and biases and a scientific design for ex
 perimentation. METHODOLOGY: Besides the lectures with case examples\, ther
 e will be pre-work\, class discussions and workshops\, for immediate appli
 cation. (Note: To maximize learning\, the class size is limited. Please ap
 ply early.) KEY BENEFITS FOR PARTICIPANTS Participants will: · Find new w
 ays of understanding customers who might not even be aware of their own be
 haviors or desires · Be able to craft experiments and different ways of i
 mplementing marketing and sales ideas · Develop critical thinking skills 
 while realizing occurrences at both macro and micro levels · Appreciate t
 heir own ways of learning\, thinking\, and doing via better self-awareness
  and empathetic openness to each other’s differences or biases KEY BENEF
 ITS FOR COMPANY The sending company will: · Benefit from the new ways the
 ir teams can produce new ideas and new ways of executing · Have more cust
 omer-centric teams with a deeper understanding and clarity on providing to
 tal solutions to marketing and sales problems · Have a team with higher c
 ritical thinking and better insighting approaches Module 1: Understanding 
 Customer Behaviors Beliefs\, Memories\, and Perceptions Choice Environment
  and Heuristics Module 2: Behavioral Economics as a Template for New Ideas
  and Innovation 6 Steps to Operationalize BE in your [...]
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