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TZID:Asia/Manila
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DTSTART:20000101T000000
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UID:20260725T101025Z - 65187@aspp61
DTSTART;TZID=Asia/Manila:20260804T090000
DTEND;TZID=Asia/Manila:20260804T170000
CREATED:20260725T101025Z
DESCRIPTION:<a href="https://www.mansmith.net/event/14th-understanding-cons
 umer-behavior-and-psychology-in-marketing-598">14th Understanding Consumer
  Behavior and Psychology in Marketing</a>\nPROGRAM OVERVIEW This one-day p
 rogram examines how consumer beliefs\, perceptions\, and biases influence 
 purchase and usage decisions\; and how marketers can apply behavioral theo
 ries to guide those decisions with greater precision and empathy. Using th
 ese frameworks\, participants learn to formulate marketing\, sales\, and i
 mplementation plans\, as well as product and user design\, that work with 
 the consumer's often irrational decision-making rather than against it. Th
 e program integrates psychological risk-taking\, cognitive bias awareness\
 , consumer coping frameworks\, and a scientific approach to experimentatio
 n. In this edition\, these tools are applied with a special focus on how g
 lobal tensions\, supply disruptions\, and economic uncertainty amplify irr
 ational consumer behavior — and what that means for marketers who need t
 o stay relevant\, reassuring\, and commercially effective. (Note: Class si
 ze is limited to 20 participants. Apply early.) KEY BENEFITS FOR PARTICIPA
 NTS Participants will:Gain new frameworks for understanding customers — 
 including those unaware of their own shifting behaviors\, fears\, or desir
 esDesign experiments and marketing interventions that work in both stable 
 and volatile demand environmentsBuild critical thinking skills that connec
 t macro disruptions to micro consumer decisionsApply behavioral economics 
 tools to a wide range of consumer mindsets — from aspirational to anxiou
 s\, from rational to fear-drivenStrengthen self-awareness and empathy for 
 more effective leadership\, collaboration\, and consumer connection KEY BE
 NEFITS FOR COMPANY The sending company will:Gain teams that generate fresh
 \, executable ideas — and know how to adapt them when market conditions 
 shiftBuild deeper customer-centricity with clearer thinking on solving rea
 l marketing and sales problemsDevelop stronger critical thinking and insig
 hting capabilities across the teamCreate [...]
DTSTAMP:20260725T101025Z
LOCATION:Face to Face
SUMMARY:14th Understanding Consumer Behavior and Psychology in Marketing
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.mansmith.net/event/14th-u
 nderstanding-consumer-behavior-and-psychology-in-marketing-598">14th Under
 standing Consumer Behavior and Psychology in Marketing</a>\nPROGRAM OVERVI
 EW This one-day program examines how consumer beliefs\, perceptions\, and 
 biases influence purchase and usage decisions\; and how marketers can appl
 y behavioral theories to guide those decisions with greater precision and 
 empathy. Using these frameworks\, participants learn to formulate marketin
 g\, sales\, and implementation plans\, as well as product and user design\
 , that work with the consumer's often irrational decision-making rather th
 an against it. The program integrates psychological risk-taking\, cognitiv
 e bias awareness\, consumer coping frameworks\, and a scientific approach 
 to experimentation. In this edition\, these tools are applied with a speci
 al focus on how global tensions\, supply disruptions\, and economic uncert
 ainty amplify irrational consumer behavior — and what that means for mar
 keters who need to stay relevant\, reassuring\, and commercially effective
 . (Note: Class size is limited to 20 participants. Apply early.) KEY BENEF
 ITS FOR PARTICIPANTS Participants will:Gain new frameworks for understandi
 ng customers — including those unaware of their own shifting behaviors\,
  fears\, or desiresDesign experiments and marketing interventions that wor
 k in both stable and volatile demand environmentsBuild critical thinking s
 kills that connect macro disruptions to micro consumer decisionsApply beha
 vioral economics tools to a wide range of consumer mindsets — from aspir
 ational to anxious\, from rational to fear-drivenStrengthen self-awareness
  and empathy for more effective leadership\, collaboration\, and consumer 
 connection KEY BENEFITS FOR COMPANY The sending company will:Gain teams th
 at generate fresh\, executable ideas — and know how to adapt them when m
 arket conditions shiftBuild deeper customer-centricity with clearer thinki
 ng on solving real marketing and sales problemsDevelop stronger critical t
 hinking and insighting capabilities across the teamCreate [...]
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