5th Brand DNA, Insighting and Management
By Quennie Cua
Market dynamics have changed drastically over the last few months. If you are driven to understand the importance of brands, their roles and value, and how to keep them always relevant to your customer/consumer over the long-term, this bootcamp is for YOU!
Benefits to the Participants
Get new ideas on how brands can leverage threats and opportunities
Gain clarity on each component of the brand DNA and how they interact with the brand and market
Learn different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE
Acquire highly actionable and practical examples to apply learnings to your own company setting
5 Factors which Affects Marketing post Covid-19
Changed customer journeys
Localized marketing execution
Data and analysis
3 CASE Examples on Market Landscape Shifts
6 Marketing Strategies to the “Next Normal”
OUTPUT: Use of Porter’s Landscape Framework to Map Participants’ Industry Snapshot
In this session, we will map the customer journey across different receptivity touch points.
Expected output: Customer Journey Map
In this session, you know how to define your brand's core DNA (Purpose, Positioning, Character, Promise).
Expected output: Brand Health Check
In this session, we will revisit your brand's current Business Model and assess if it fits the new normal marketplace.
Expected output: Business Model Framework
In this session, you will learn how to develop a strong and relevant communication /message and understand the role of different media channels in your brand strategy.
Expected output: Brand Communication Plan
February 20, 21, 22, 23, 24
9:00AM - 12:00PM
Who Should Attend
All people handling brands, trade marketers, merchandising officers and marketing officers.
Lecture-discussions, Real-stories, Mini-workshops, Assignments, Q&A
Chief Marketing Strategist
Expert in Brand, Digital, Systems, Business Development in FMCG, Pharma, Retail and Service
Former VP Marketing of SM Store
Former Marketing Head of Abbott
Former Brand Manager & Systems Manager of P&G
Currently an entrepreneur and a consultant