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TZID:Asia/Manila
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BEGIN:VEVENT
UID:20260621T191929Z - 47662@aspp61
DTSTART;TZID=Asia/Manila:20260505T084500
DTEND;TZID=Asia/Manila:20260506T120000
CREATED:20260621T191929Z
DESCRIPTION:<a href="https://www.mansmith.net/event/mansmith-salescon-strat
 egic-go-to-market-602">Mansmith SALESCON: Strategic Go-To-Market</a>\nA sa
 lesperson is no longer just an engine of growth\; they are the fiduciary f
 rontline shield of the organization. When global supply chains tighten and
  energy costs spike\, the sales force must be the most strategic thinkers 
 in the room. They are the ones who decide where to deploy limited inventor
 y\, how to protect margins against higher energy cost\, and how to maintai
 n trust when the market is in a fog. Mastering Strategic Go-To-Market in 2
 026 means evolving from "selling more" to "selling smarter." It is the dif
 ference between a team that panics during a blockade and a team that is we
 ll trained to navigate it. The right skill set is no longer a luxury for "
 good times"\, it is the only dividend that ensures a company's competitive
 ness when the "bad times" hit. Bring your salesforce nationwide as we brid
 ge the gap between marketing promise and operational reality. Learn from a
 ward-winning sales pros the actionable judgment required to drive revenue 
 when every kilometer counts. Day 1: Virtual: Mastering Market Reach & Exec
 ution Understanding how to reach markets and execute effectively before yo
 u’re under pressure allows you to allocate resources wisely\, avoid cost
 ly mistakes\, and respond quickly to changing conditions. SESSION 1: Route
 -to-Market Design Speaker: Oscar Villamora\, Managing Director\, Beverages
 \, Universal Robina Corporation Session Overview: Learn the key principles
  in designing RTM strategy that maximizes sales growth\, drive market cove
 rage while ensuring an optimized cost structure. This session teaches the 
 strategic planning skills\, channel prioritization and distribution model 
 choices that form the foundation of every high-performing sales operation.
  3 Key Skills: Identify and prioritize high-potential markets efficiently.
  Select the optimal distribution model for effective Channels reach Manage
  costs while maximizing coverage and effective reach [...]
DTSTAMP:20260621T191929Z
LOCATION:Live via Zoom
SUMMARY:Mansmith SALESCON: Strategic Go-To-Market
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.mansmith.net/event/mansmi
 th-salescon-strategic-go-to-market-602">Mansmith SALESCON: Strategic Go-To
 -Market</a>\nA salesperson is no longer just an engine of growth\; they ar
 e the fiduciary frontline shield of the organization. When global supply c
 hains tighten and energy costs spike\, the sales force must be the most st
 rategic thinkers in the room. They are the ones who decide where to deploy
  limited inventory\, how to protect margins against higher energy cost\, a
 nd how to maintain trust when the market is in a fog. Mastering Strategic 
 Go-To-Market in 2026 means evolving from "selling more" to "selling smarte
 r." It is the difference between a team that panics during a blockade and 
 a team that is well trained to navigate it. The right skill set is no long
 er a luxury for "good times"\, it is the only dividend that ensures a comp
 any's competitiveness when the "bad times" hit. Bring your salesforce nati
 onwide as we bridge the gap between marketing promise and operational real
 ity. Learn from award-winning sales pros the actionable judgment required 
 to drive revenue when every kilometer counts. Day 1: Virtual: Mastering Ma
 rket Reach & Execution Understanding how to reach markets and execute effe
 ctively before you’re under pressure allows you to allocate resources wi
 sely\, avoid costly mistakes\, and respond quickly to changing conditions.
  SESSION 1: Route-to-Market Design Speaker: Oscar Villamora\, Managing Dir
 ector\, Beverages\, Universal Robina Corporation Session Overview: Learn t
 he key principles in designing RTM strategy that maximizes sales growth\, 
 drive market coverage while ensuring an optimized cost structure. This ses
 sion teaches the strategic planning skills\, channel prioritization and di
 stribution model choices that form the foundation of every high-performing
  sales operation. 3 Key Skills: Identify and prioritize high-potential mar
 kets efficiently. Select the optimal distribution model for effective Chan
 nels reach Manage costs while maximizing coverage and effective reach [...
 ]
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