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UID:20260618T014908Z - 12594@aspp61
DTSTART;TZID=Asia/Manila:20260413T090000
DTEND;TZID=Asia/Manila:20260413T120000
CREATED:20260618T014908Z
DESCRIPTION:<a href="https://www.mansmith.net/event/marketing-strategy-duri
 ng-uncertain-times-605">Marketing Strategy During Uncertain Times</a>\nSem
 inar Learning Objectives By the end of the seminar\, participants will lea
 rn how to:Reframe uncertainty into strategic opportunities for growth Prio
 ritize high-impact customer segments under constrained conditions Anticipa
 te and respond to evolving consumer trade-offs and behaviors Design resili
 ent strategies that protect people\, brand\, and revenue Distinguish when 
 to defend\, adapt\, or aggressively compete Apply proven crisis-era market
 ing principles to drive long-term advantage Key Topics to Cover:Key questi
 ons to counter the negative effects of economic uncertainties Understandin
 g 4 segments in challenging times What potential change in spending habits
  Cassettes to build culture instead of retrenchment\, and solve hunger Wha
 t previous uncertainties taught us about who will survive\, vs who will fl
 ourish\, where to cut vs double down\, balancing short-term revenue vs. lo
 ng term brand equity Roles\, directions and case examples of effective mar
 keting during economic uncertainties SPEAKERJosiah Go Chairman and Chief I
 nnovation Strategist A thought leader with 20 bestselling and record-break
 ing marketing and entrepreneurship books The most awarded business educato
 r of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines 
 in 2001\, Ten Outstanding Young Persons (TOYP) of the World (USA)\, Lifeti
 me Achievement Awardees\, Brand Leadership Award (India)\, Who’s Who of 
 Intellectuals (England). An Executive Scholar of the Kellogg Business Scho
 ol (in Marketing and Sales Management) as well as the MIT Sloan (in Strate
 gy and Innovation). Took advanced marketing programs at Harvard\, Wharton\
 , and the London Business School. Pioneer Blue Ocean Strategy practitioner
  Independent Director of UnionBank
DTSTAMP:20260618T014908Z
LOCATION:Live Nationwide via Zoom
SUMMARY:Marketing Strategy During Uncertain Times
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.mansmith.net/event/market
 ing-strategy-during-uncertain-times-605">Marketing Strategy During Uncerta
 in Times</a>\nSeminar Learning Objectives By the end of the seminar\, part
 icipants will learn how to:Reframe uncertainty into strategic opportunitie
 s for growth Prioritize high-impact customer segments under constrained co
 nditions Anticipate and respond to evolving consumer trade-offs and behavi
 ors Design resilient strategies that protect people\, brand\, and revenue 
 Distinguish when to defend\, adapt\, or aggressively compete Apply proven 
 crisis-era marketing principles to drive long-term advantage Key Topics to
  Cover:Key questions to counter the negative effects of economic uncertain
 ties Understanding 4 segments in challenging times What potential change i
 n spending habits Cassettes to build culture instead of retrenchment\, and
  solve hunger What previous uncertainties taught us about who will survive
 \, vs who will flourish\, where to cut vs double down\, balancing short-te
 rm revenue vs. long term brand equity Roles\, directions and case examples
  of effective marketing during economic uncertainties SPEAKERJosiah Go Cha
 irman and Chief Innovation Strategist A thought leader with 20 bestselling
  and record-breaking marketing and entrepreneurship books The most awarded
  business educator of the Philippines (Ten Outstanding Young Men (TOYM) of
  the Philippines in 2001\, Ten Outstanding Young Persons (TOYP) of the Wor
 ld (USA)\, Lifetime Achievement Awardees\, Brand Leadership Award (India)\
 , Who’s Who of Intellectuals (England). An Executive Scholar of the Kell
 ogg Business School (in Marketing and Sales Management) as well as the MIT
  Sloan (in Strategy and Innovation). Took advanced marketing programs at H
 arvard\, Wharton\, and the London Business School. Pioneer Blue Ocean Stra
 tegy practitioner Independent Director of UnionBank
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