BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PYVOBJECT//NONSGML Version 1//EN
BEGIN:VTIMEZONE
TZID:Asia/Manila
BEGIN:STANDARD
DTSTART:20000101T000000
RRULE:FREQ=YEARLY;BYMONTH=1
TZNAME:PST
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:20260618T035827Z - 38575@aspp61
DTSTART;TZID=Asia/Manila:20260413T140000
DTEND;TZID=Asia/Manila:20260413T170000
CREATED:20260618T035827Z
DESCRIPTION:<a href="https://www.mansmith.net/event/pricing-secrets-in-good
 -times-and-bad-606">Pricing Secrets in Good Times and Bad</a>\nSeminar Lea
 rning Objectives By the end of the seminar\, participants will learn how t
 o:Diagnose whether pricing reflects true value and market realities Apply 
 core pricing principles that hold across different conditionsIdentify hidd
 en pricing risks and missed revenue opportunities Reduce customer resistan
 ce without eroding perceived value Adapt pricing strategies to remain comp
 etitive in both stable and uncertain markets Key Topics to Cover:The big p
 icture: Is your price right 20 things you should know about price 1 univer
 sal truth about pricing 20 ways to reduce pain of consumers paying How to 
 explain increases without backlash SPEAKERJosiah Go Chairman and Chief Inn
 ovation Strategist A thought leader with 20 bestselling and record-breakin
 g marketing and entrepreneurship books The most awarded business educator 
 of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in
  2001\, Ten Outstanding Young Persons (TOYP) of the World (USA)\, Lifetime
  Achievement Awardees\, Brand Leadership Award (India)\, Who’s Who of In
 tellectuals (England). An Executive Scholar of the Kellogg Business School
  (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy
  and Innovation). Took advanced marketing programs at Harvard\, Wharton\, 
 and the London Business School. Pioneer Blue Ocean Strategy practitioner I
 ndependent Director of UnionBank
DTSTAMP:20260618T035827Z
LOCATION:Live Nationwide via Zoom
SUMMARY:Pricing Secrets in Good Times and Bad
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.mansmith.net/event/pricin
 g-secrets-in-good-times-and-bad-606">Pricing Secrets in Good Times and Bad
 </a>\nSeminar Learning Objectives By the end of the seminar\, participants
  will learn how to:Diagnose whether pricing reflects true value and market
  realities Apply core pricing principles that hold across different condit
 ionsIdentify hidden pricing risks and missed revenue opportunities Reduce 
 customer resistance without eroding perceived value Adapt pricing strategi
 es to remain competitive in both stable and uncertain markets Key Topics t
 o Cover:The big picture: Is your price right 20 things you should know abo
 ut price 1 universal truth about pricing 20 ways to reduce pain of consume
 rs paying How to explain increases without backlash SPEAKERJosiah Go Chair
 man and Chief Innovation Strategist A thought leader with 20 bestselling a
 nd record-breaking marketing and entrepreneurship books The most awarded b
 usiness educator of the Philippines (Ten Outstanding Young Men (TOYM) of t
 he Philippines in 2001\, Ten Outstanding Young Persons (TOYP) of the World
  (USA)\, Lifetime Achievement Awardees\, Brand Leadership Award (India)\, 
 Who’s Who of Intellectuals (England). An Executive Scholar of the Kellog
 g Business School (in Marketing and Sales Management) as well as the MIT S
 loan (in Strategy and Innovation). Took advanced marketing programs at Har
 vard\, Wharton\, and the London Business School. Pioneer Blue Ocean Strate
 gy practitioner Independent Director of UnionBank
END:VEVENT
END:VCALENDAR
