BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Manila BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:PST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260914T173407Z - 29495@aspp61 DTSTART;TZID=Asia/Manila:20260922T133000 DTEND;TZID=Asia/Manila:20260923T171500 CREATED:20260914T173407Z DESCRIPTION:3rd Strategic Marketing Plan Con ference: The Marketing Audit\nJoin our once-a-year\, 2-afternoon confe rence and find out: Are you actually diagnosing your business challenges\, or just guessing? Featuring Award-Winning Leaders: 👑 Chief Marketing O fficer of the Decade 🎖️ TOYM Recipient 🏆 2 Agora Awardees 🌐 Asi a Leaders Awards Honouree 💻 6 Digital & Branding Experts 🧠 5 Insight Experts ✈️ 2 International Experts 💡 2 Strategic Thrift Experts 🚀 2 Game-Changing Innovators 📈 2 Sales Experts 🔍 1 Marketing Anth ropologist 🎙️ Moderated by Asia Pacific Agora Awardee Malu Dy Buncio\ , Mansmith Chief Business Development Strategist Speakers: Harvey Ong\, CO O\, AlfaMart Philippines Quennie Cua\, Chief Marketing Strategist\, Mansmi th and Fielders\, Inc. Audit Insight: Audit whether your brand positioning is built on defensible\, functional truth or a superficial "Fluency Trap. " The Problem: Marketing teams often mistake high brand awareness and awar d-winning ad creative for deep customer lock-in. Under market disruption\, purely narrative brands collapse because they lack a structural advantage Agenda Overview: Day 1: Strategic Alignment & Behavioral Audits Session 1 : Business Model Architecture Audit Speakers: Josiah Go\, Chairman\, Mansm ith Group Audit Insight: Audit whether your business model architecture st ill solves your current\, real-world friction point. The Problem: Organiza tions frequently spend millions optimizing marketing campaigns for a value proposition that has become fundamentally obsolete due to market shifts. Session 2: Consumer Cultural Literacy Audit Speakers: Issa Baron\, Managin g Partner/Owner\, GoodThinking Research Inc. Chiqui Escareal-Go\, CEO\, Ma nsmith Group Audit Insight: Audit whether your corporate logic is detached from or aligned with the unwritten social contracts and trust dynamics th at govern real-world consumer choices. The Problem: When corporate logic r elies strictly on air-conditioned boardroom metrics\, it loses [...] DTSTAMP:20260914T173407Z LOCATION:Live via Zoom SUMMARY:3rd Strategic Marketing Plan Conference: The Marketing Audit X-ALT-DESC;FMTTYPE=text/html:3rd Strategic M arketing Plan Conference: The Marketing Audit\nJoin our once-a-year\, 2-afternoon conference and find out: Are you actually diagnosing your busi ness challenges\, or just guessing? Featuring Award-Winning Leaders: 👑 Chief Marketing Officer of the Decade 🎖️ TOYM Recipient 🏆 2 Agora Awardees 🌐 Asia Leaders Awards Honouree 💻 6 Digital & Branding Exper ts 🧠 5 Insight Experts ✈️ 2 International Experts 💡 2 Strategic Thrift Experts 🚀 2 Game-Changing Innovators 📈 2 Sales Experts 🔍 1 Marketing Anthropologist 🎙️ Moderated by Asia Pacific Agora Awardee Malu Dy Buncio\, Mansmith Chief Business Development Strategist Speakers: Harvey Ong\, COO\, AlfaMart Philippines Quennie Cua\, Chief Marketing Stra tegist\, Mansmith and Fielders\, Inc. Audit Insight: Audit whether your br and positioning is built on defensible\, functional truth or a superficial "Fluency Trap." The Problem: Marketing teams often mistake high brand awa reness and award-winning ad creative for deep customer lock-in. Under mark et disruption\, purely narrative brands collapse because they lack a struc tural advantage Agenda Overview: Day 1: Strategic Alignment & Behavioral A udits Session 1: Business Model Architecture Audit Speakers: Josiah Go\, C hairman\, Mansmith Group Audit Insight: Audit whether your business model architecture still solves your current\, real-world friction point. The Pr oblem: Organizations frequently spend millions optimizing marketing campai gns for a value proposition that has become fundamentally obsolete due to market shifts. Session 2: Consumer Cultural Literacy Audit Speakers: Issa Baron\, Managing Partner/Owner\, GoodThinking Research Inc. Chiqui Escarea l-Go\, CEO\, Mansmith Group Audit Insight: Audit whether your corporate lo gic is detached from or aligned with the unwritten social contracts and tr ust dynamics that govern real-world consumer choices. The Problem: When co rporate logic relies strictly on air-conditioned boardroom metrics\, it lo ses [...] END:VEVENT END:VCALENDAR