BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Manila BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:PST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260731T135143Z - 13360@aspp61 DTSTART;TZID=Asia/Manila:20260922T133000 DTEND;TZID=Asia/Manila:20260923T171500 CREATED:20260731T135143Z DESCRIPTION:3rd Strategic Marketing Plan Con ference: The Marketing Audit\nLet's be honest: right now\, you and you r team are likely sitting down to map out your strategy for the second hal f of 2026 and 2027. But if you are using the same old playbook\, just twea king the numbers and adding a bit more budget\, you are setting yourself u p for a revenue drop. The market has completely shifted. You cannot budget your way out of a broken model. That is why this summit exists. Think of it as a sharp corporate intervention. We are skipping the usual high-level fluff to give you a practical blueprint to fix your leaky marketing opera tions\, protect your cash flow\, and build a plan that actually wins. Agen da Overview: Day 1: Strategic Alignment & Behavioral Audits Session 1: Bus iness Model Architecture Audit Speakers: James Lafferty\, Founder and Mana ging Director\, TTA Dubai Josiah Go\, Chairman\, Mansmith Group Audit Insi ght: Audit whether your business model architecture still solves your curr ent\, real-world friction point. The Problem: Organizations frequently spe nd millions optimizing marketing campaigns for a value proposition that ha s become fundamentally obsolete due to market shifts. Session 2: Consumer Cultural Literacy Audit Speakers: Issa Baron\, Managing Partner/Owner\, Go odThinking Research Inc. Chiqui Escareal-Go\, CEO\, Mansmith Group Audit I nsight: Audit whether your corporate logic is detached from or aligned wit h the unwritten social contracts and trust dynamics that govern real-world consumer choices. The Problem: When corporate logic relies strictly on ai r-conditioned boardroom metrics\, it loses touch with the unwritten social contracts and trust dynamics that govern real-world consumer choices. Ses sion 3: Brand Positioning Audit Speakers: Harvey Ong\, COO\, AlfaMart Phil ippines Quennie Cua\, Chief Marketing Strategist\, Mansmith and Fielders\, Inc. Audit Insight: Audit whether your brand positioning is built on defe nsible\, functional truth [...] DTSTAMP:20260731T135143Z LOCATION:Live via Zoom SUMMARY:3rd Strategic Marketing Plan Conference: The Marketing Audit X-ALT-DESC;FMTTYPE=text/html:3rd Strategic M arketing Plan Conference: The Marketing Audit\nLet's be honest: right now\, you and your team are likely sitting down to map out your strategy f or the second half of 2026 and 2027. But if you are using the same old pla ybook\, just tweaking the numbers and adding a bit more budget\, you are s etting yourself up for a revenue drop. The market has completely shifted. You cannot budget your way out of a broken model. That is why this summit exists. Think of it as a sharp corporate intervention. We are skipping the usual high-level fluff to give you a practical blueprint to fix your leak y marketing operations\, protect your cash flow\, and build a plan that ac tually wins. Agenda Overview: Day 1: Strategic Alignment & Behavioral Audi ts Session 1: Business Model Architecture Audit Speakers: James Lafferty\, Founder and Managing Director\, TTA Dubai Josiah Go\, Chairman\, Mansmith Group Audit Insight: Audit whether your business model architecture still solves your current\, real-world friction point. The Problem: Organizatio ns frequently spend millions optimizing marketing campaigns for a value pr oposition that has become fundamentally obsolete due to market shifts. Ses sion 2: Consumer Cultural Literacy Audit Speakers: Issa Baron\, Managing P artner/Owner\, GoodThinking Research Inc. Chiqui Escareal-Go\, CEO\, Mansm ith Group Audit Insight: Audit whether your corporate logic is detached fr om or aligned with the unwritten social contracts and trust dynamics that govern real-world consumer choices. The Problem: When corporate logic reli es strictly on air-conditioned boardroom metrics\, it loses touch with the unwritten social contracts and trust dynamics that govern real-world cons umer choices. Session 3: Brand Positioning Audit Speakers: Harvey Ong\, CO O\, AlfaMart Philippines Quennie Cua\, Chief Marketing Strategist\, Mansmi th and Fielders\, Inc. Audit Insight: Audit whether your brand positioning is built on defensible\, functional truth [...] END:VEVENT END:VCALENDAR