Discovering, Innovating, Shortlisting Opportunities by Josiah Go
How to See things differently, Think differently and Do things differently
Part 1: Discovering Opportunities | April 24, 25, 26 & 27, 2023 | 3:00PM - 6:00PM
Part 2: Innovating on Opportunities | May 4, & 5, 2023 | 3:00PM - 6:00PM
Part 3: Managing Innovation | June 6 & 7, 2023 | 3:00PM - 6:00PM
Participants can choose to attend either part 1, part 2 or part 3 only although having a complete perspective would be highly recommended for serious innovators. Best to come and practice in teams.
By Josiah Go
1 Masterclass
8 Sessions
50 Topics
150 Curated Case Examples
30 Countries
15 Teaching Methodologies
This unique 4-in-1 course integrates the interdependencies of discovery skills, innovation skills, shortlisting skills and opportunity-seeking skills in order to help corporate innovators validate their initiatives and remove the guesswork from programs.
It helps participants learn from 150 carefully curated case examples from different industries and 30 countries, further improving their understanding beyond their own industry expertise. It is intended for market leaders, to help them further solidify their market position, as well as new market entrants or challengers who want to leapfrog traditional competitors.
PART 1 : Discovering Opportunities
Qualities CEOs seek most in future leaders
8 major ways to spot opportunities
50 Opportunities in a Changing Landscape (How people work, how people live, how people buy, how people play, how people avoid dying)
2 quick ways to validate your discovery
Which of the 18 ideation methods work, which does not?
12 critical lessons on opportunity-seeking
Sales Promo innovation: How to mix online to offline purchase by mixing A.I., creativity, and human emotions.
Employer branding case: Creative way HR can ensure retrenched people can continue to earn
Sales case: Creative way to help retailers who closed their shops (and creative ways retailers can still extract value even if they have already closed)
Innovation case examples from payment solution, BPO, packaging, drugstore, chocolates, restaurant, direct selling, appliance, garden equipment, herbicides, training, scooters, telecom, banking, manpower service, geotagging, beer, election campaigns, acting, retail, ecommerce, transport, microlending, metaverse, diamond, food, solar, water purifiers
Curated cases from China, Singapore, Colombia, UK, Sweden, Brazil, USA, & Philippines
Three questions to ask to get the “secret sauces” of what a person is really thinking
Why people do what they do
The practical way to do Empathy Mapping
Brainwriting
Innovative case examples from medical clinic, eye wear, artificial intelligence, cafe, pizza, motel, bakery, printing, water soap, school, toys, bike, banking, hospital
Curated cases from China, Denmark, Italy, Philippines, USA
The humility and wisdom to ask
Innovative case examples from banking, gaming, consumer electronics, construction, fitness, airline, school, co-working space, construction, resort, automotive, airline, co-working space, legal services, school, A.I., Pharma
Curated cases from Australia, China, USA, Ireland, Japan, UK
Observation: Do’s and Don’ts
Thin slicing who are potential buyers vs. nonbuyers
Improving Local Store Marketing through observation
3 Ways to be More Mindful
Retail case: Creative way to turn an inventory loss to your advantage
Experimentation: 4 ways to fail fast
Why prototype when you can pretotype
20 techniques to choose from
Agile: The Good, The Bad, The Ugly (from a survey)
6 experimentation models
Testing critical assumptions
Good versus bad hypothesis
Networking: 3 key questions to ask your network to find early innovators
Putting It All Together: How to create more dots
11 ways perspectives of top management and board become limited
Insighting iceberg
5 criteria for a good insight
Innovative case examples from marriage counselling, medical doctor, cosmetics, appliances, toys, casino, automotive, department store, supermarket, funeral services, office supplies, planner, rescue service, tax services, phone, cafe, spreadable, e-commerce, hotel, accessories, automotive, water, restaurant, elevator, brakes, mining, mental health, telecom, HR services, supermarket, train, pharma
Curated cases from Canada, Holland, India, Italy, Korea, Mexico, Netherland, Philippines, UK, USA, Sweden
PART 2: Innovating on Opportunities
Innovation Myopia: 7 violations of what innovation should not be
2 elements required to be a true innovation
Value indicators vs vitality metrics
9 expanded concepts of Value
3 major types of innovation
Importance of learning from another industry
3 lenses: Innovation leadership and culture, Intrapreneurship, Big Picture Strategy
4 steps to build innovation culture
Managing the 11 building blocks of innovation culture
Leadership traits for different innovation strategy: Is there a fit?
Resolving conflict between discipline process and creativity process
Can Innovation Culture survive without Innovation Competencies?
Innovation Competencies: The Russian Doll layering concept
Do you need a devil’s advocate in an innovation culture?
Innovative case examples from underwear, entertainment, laptop, courier, logistics, packaging, skincare, coffee, detergent, paper, IT
Curated cases from USA, Taiwan, China, Philippines, Switzerland
Understanding the Big Picture and System Thinking
The importance of Innovation Pipeline and Managers as Innovation Mentors
Innovating in the entire value chain
Crisis-driven Innovation: Learning from the Speed of Pandemic Pivot of these 11 Companies
Combining voice of customers and voice of enterprise
When innovation opportunity is substantially different from the firm’s core business.
Tourism case: Services during Covid
Innovative case examples from dementia, eyewear, consumer health, bed, water, bank, credit card, tourism, art, hearing aid, coffee, basketball, hotel, IT, restaurant, services, sports, transport, sanitation, distribution, review center
Curated cases from China, Spain, USA, Sweden, Thailand, UK, Dubai, Taiwan, Faroe’s Island, Singapore, Amsterdam, Netherland, Philippines, London
PART 3: Managing Innovation
Intrapreneurship: What, Why, Who, How
4 similar traits and 14 differences between Intrapreneurs and Entrepreneurs
Intrapreneurship models
Collaboration: 4 rules, 4 types of people you need, 4 thinking archetypes that need balancing
Innovation Process
4-Question model
Scammper, Blue Ocean, Mansmith Innovation on Demand, Law of the Opposite
Step Zero: Users most often ignored by traditional market research and company’s team
Reframing problems and challenges: What’s wrong with being customer-oriented?
Innovative case examples from wholesaling, beverage, medical device, payment, satellite tv, fiber, exercise equipment, mining, training, bakery, automotive, IT, concept art, toys, beer, banking, fashion, medical check up
Curated cases from Philippines, USA, Canada, Denmark, New Zealand, India, Argentina
Selection criteria: Financial vs. Non Financial Decisions
5x4 Innovation Metrics
Identifying gaps
Identifying and mitigating risks in each building block of innovation before implementation
Avoiding Blind Spot Phenomenon
Managing innovation performance: What Stratplan should pay attention to
Creative ways HR can be more innovative in recruiting
Innovative case examples from toys, apparel, cementery, theme park, beer
Curated cases from Brazil, France, US
Note: Some subjects can be subject to change without prior notice
Schedule
Methodology
