The List of Top 10 Brands in the World have dramatically changed over the past 30 years! Only two have remained in the Top 10. If you are driven to understand the dynamics of Brands, their roles and value, and how to keep them always relevant to your customer / consumer over the long-term; this Bootcamp is for you!

The Bootcamp begins with learning from the history of Branding and the Brand Management process; the importance of the 5 Strategic Assets of Brand Equity. Thereafter, focus will be on the 3 major competencies for Brand Marketers discussed and exercised through extensive 4-hour module workshops on: BRAND, INSIGHTING, POSITIONING, and COMMUNICATING. Expect to come out of the highly interactive bootcamp with actual product prototype which underwent the entire brand strategy cycle.   

Outline of Bootcamp 
Module 1: BRANDS and BRAND MANAGEMENT
  • Lessons from History
  • 5 Strategic Assets of Brand Equity
Module 2: INSIGHTING
  • What is a Good Consumer Insight?
  • Techniques in Identifying and Writing Insights
Module 3 : POSITIONING
  • Tools in Developing the Value Proposition
  • The Importance of Insights and Essence of Brands
Module 4 : COMMUNICATING
  • Generating Messages : Increasing Recall and Going Viral
  • Tools in Evaluating Advertising
 
Who Should Attend:
Marketing teams: Brand Assistant to Marketing Manager
Key Sales Managers : Key Accounts Manager, National Sales Manager
Finance Managers or other Non-Marketing and Sales Managers, who wish to broaden their understanding of Brands and the value they contribute to the Company’s assets.  

Benefits to Participants:
Gain a deeper understanding of the importance of Brands and the “real essence” of a Brand Marketer’s job.  

Benefits to the Company:
It is recommended that Companies send Marketing Teams, complemented by key Sales Managers and a Finance Manager. The Team will gain a collective understanding of the value of Brands and how they contribute to Company assets.  

ABOUT THE SPEAKER 
QUENNIE CUA 
Chief Brand Strategist
  • Managing Director, QMD Wellness Inc. - Unique 2-in-1 retail + service -- beauty supply distribution present both in NCR and Viz-Min and massage/nail spa service.
  • Director of BrainFit Philippines, Inc. - Leading Edge brain fitness training platform for schools and individuals originating in Singapore - master franchisee for Philippines since 2011. Present in MM, Cebu, Davao.
  • Vice President- Marketing of The SM Store - 72 branches nationwide from 2014-2018.
  • Marketing Head of Abbott Nutrition from 2010-2014.
  • Brand Manager and Systems Manager of Procter & Gamble
Quennie Cua has over 20 years of Digital, Sales/Marketing, Brand Building experience. She channeled these learnings from corporate into entrepreneurship as she runs her own beauty service and supply distribution business. This combines the structure and discipline that enables big companies to scale with the agility required in growing businesses.
 
As she takes on the journey of entrepreneurship – she intends to impart the insights and learnings gathered in the dealing with different salon/spa owners, franchise leaders, as well as the whole supply chain network of the industry. Likewise – she is keen to also learn from the workshop attendees what challenges or thought process they have gone through – and jointly perhaps, come up with something breakthrough.

How much to pay for each course?

REGULAR COURSES
Early Bird Rate

If paid on or before March 23, 2020

13,888.00

+Vat

Regular Rate

IF paid during March 24, 2020 to April 22, 2020

14,888.00

+Vat

On-site Rate

If paid during or after the seminar

15,888.00

+Vat

REGISTRATION
CLOSING DATE

April 16, 2020