October 27 (Tues), and 29 (Thurs), Nov. 3 (Tues), 5 (Thurs) and 10 (Tues)  
9:00am to 12 noon  

In only 15 hours (instead of 2 years), learn 24 MBA Analytical Tools
 For Strategy Formulation and Execution  

A Must-Attend for Brand, Sales and Strategy Practitioners 
(Team Attendance Highly Recommended)  

Key Benefits for Company:
The company will gain:
· Common competencies in strategic thinking among managers and staff assigned to handle or support the brand - the company’s most important asset
· Highly effective and educated associates capable of growing the business via methodical market diagnosis 

Key Benefits for Participants:
Each participant will have:
· An understanding of the tools as applied in a new normal scenario
· Ability to spot opportunities as well as think about strategy and execution systematically
· Frameworks taught in post-graduate education 

Key Topics to Cover:

Module 1: How does your industry work in the new normal?
Analytical Tool 1: Logic of Industry
Analytical Tool 2: Industry Analysis (and how the government influences an industry for better or for worse)

Module 2: How can your business operate and make money in the new normal?
Analytical Tool 3: Generic Strategy
Analytical Tool 4: Product-Market Opportunity Matrix
Analytical Tool 5: Value Chain Analysis
Analytical Tool 6: PMS Map
Analytical Tool 7: Strategic Focus
Analytical Tool 8: Decision Tree (product/service vs. retail)
Analytical Tool 9: Margin-Return Profitability Matrix
Analytical Tool 10: 7Ss Strategy Framework

Module 3:  How do your competitors think?
Analytical Tool 11: Competitor’s Assumption
Analytical Tool 12: Competitor’s Most Probable Scenario (MPS)
Analytical Tool 13: Level of Competitive Destructive Weapon

Module 4: How do consumers and customers get satisfaction?
Analytical Tool 14: Consumer Behavior Model    
Analytical Tool 15: Customer Lifetime Value
    
Analytical Tool 16: Yin-Yang Channel Needs
    
Analytical Tool 17: Customer Typology Matrix

Module 5: how can you reinvent your strategy? 
With Special Guest : Josiah Go

Analytical Tool 18: Market-Driving Strategy Matrix
Analytical Tool 19: Business Model Map
     
Analytical Tool 20: The Delta Model

Module 6: How do selected analytical tools compare?
Analytical Tool 21: Product Portfolio Analysis      
Analytical Tool 22: Buyer Utility Map
      
Analytical Tool 23: Blue Ocean Strategy’s 4-Action Framework
Analytical Tool 24: 5 Dimension of Strategy Planning

METHODOLOGY
- Breakout
- Workshop
- Discussion

ABOUT THE SPEAKER
CHIQUI ESCAREAL-GO
Mansmith CEO and Chief Behavioral Strategist
  • Co-author/editor of 8 marketing and entrepreneurship books
  • Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)
  • Finished the Advanced Management Program (IESE Business School New York and Barcelona)
  • Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley
  • Certified Executive Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)
  • Awarded one of the Top Filipina Entrepreneurs 2011 (Trailblazer category), Go Negosyo Enabler Awardee 2014 and ASEAN Women Entrepreneur Network Awardee 2015
  • Former Chair of the Women’s Business Council Philippines
  • Graduated from De La Salle University with a double degree in Communication Arts and Marketing Management (Accelerated Program)
  • Has an MA in English Language and Literature Teaching from Ateneo de Manila University
  • Currently pursuing an M.A. in Anthropology at the University of the Philippines (thesis pending)

Sign up for a 5+1 group discount if you plan to attend as a team, or sign up for a 50% subsidy* from Waters Philippines.
* For companies whose revenues are still not back to normal
* One person, per company only
* First come, first served

How much to pay for each course?

REGULAR COURSES
Early Bird Rate

If paid within September 2020

9,000.00

+Vat

Regular Rate

If paid during October 1 to October 26, 2020

10,000.00

+Vat

REGISTRATION
CLOSING DATE

October 20, 2020