Advanced Marketing: 40th Market-Driving Strategy
By Josiah Go
While Market-Driven Strategy focuses on understanding and responding to existing customer needs and market trends, oftentimes resorting to short-term brand switching tactics, Market-Driving Strategy takes it a step further by creating new market opportunities and shaping customer demands, with a focus on long-term market penetration efforts. But which unserved and underserved market to choose to unlock new revenue streams?
KEY TOPICS
9 Major Non-customer Groups to Avoid Scale Risk
4 Key Questions to Ask to Avoid Assumption Risk
8 Ways to do Ideation in both Value Proposition and Value Chain to Avoid Search Risk
A New Way to Plan Marketing Mix to Avoid Extension Risk
Testing for Business Model to Avoid Planning Risk
“100% new and fresh concepts. It’s like finally discovering the “missing link” to go full blast in capturing your potential market.” - Marketing Officer, BPI
“Market-Driving Strategies is like the “Holy Grail”. This may give solutions to both big and small companies’ desire to remain profitable in their respective industries.” - Territory Sales Manager, San Miguel Brewery
“This seminar is very mind-engaging and will help you detach yourself from your usual, you-thought-right strategy, and think out-of-the-box.” - Category Manager, Tupperware
Schedule
April 17, 18, 23, 24, 25, 2024
2:30PM - 5:30PM
Who Should Attend
Progressive thinking marketers, and entrepreneurs who need or want to grow new revenues.
C Suite executives who are unhappy with traditional ways of doing “strategic” planning.
CFOs who want to get out of traditional price and promo-driven brand switching tactics.
Methodology
Lecture, Short Video, Pre-Reading, Small Group Discussion, Application Exercise, Reflection, Q&A.
Josiah Go
Chairman and Chief Innovation Strategist
Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc.
Independent Director of Union Bank of the Philippines
A thought leader with 18 bestselling and record-breaking marketing and entrepreneurship books
The most awarded business educator of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in 2001, Ten Outstanding Young Persons (TOYP) of the World (USA), Lifetime Achievement Awardees, Brand Leadership Award (India), Who’s Who of Intellectuals (England).
An Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation).
Took advance marketing programs at Harvard, Wharton and at the London Business School.
Pioneer Blue Ocean Strategy practitioner