Service Innovation: An Introduction

From Php 5,000.00 to Php 6,000.00
Tickets ×
Early Bird Rate
Sales end on 10/06/2023
Php 5,000.00 5000.0 PHP
Regular Rate
Sales start on 10/07/2023
Php 5,500.00 5500.0 PHP
Last minute Rate
Sales start on 10/22/2023
Php 6,000.00 6000.0 PHP

How else can you compete or be differentiated in the service landscape? Do you know enough creative approaches to service innovation, or do you even know where to begin? How do you put together your customers' service needs, wants and expectations to fuel your service innovation initiatives - beyond mere customer satisfaction?

This 2-half day introductory program is important to companies preparing to find opportunities to be the first to introduce a new but relevant way to deliver service. With a generous number of case examples, this program gives participants some frameworks in generating service innovation ideas, and/or creating an innovative service value proposition, as a first step toward developing a corporate mindset and culture of innovation. 

Unique experiences.

Unique experiences.

Unique experiences.

Unique experiences.

Unique experiences.

Unique experiences.

Key Benefits for Participants:

Each Participant will learn:

  • Ease of spotting opportunities in the creation of new service ideas

  • How to use service innovation as a source of competitive advantage

Key Benefits for Companies:

The company will gain:

  • Teams who understand how to create true customer value via new service ideas

  • Frameworks and tools to guide their service strategy and execution

Program Overview:
Module 1: Some Service Marketing Fundamentals
  • Excellent Service Definition

  • Dimensionalizing Service

  • Service as a Product

  • Mansmith Service Excellence Framework

  • 3 Levels of Service Innovation 

  • 8Ps of Service Marketing Mix

  • 6 I's of Service

  • Lessons from Service Cases

  • 4 Capabilities of Service Leaders

  • 4 Sensemaking Tools for Service Innovation

  • Purpose at the Core

Examples / Cases from the following industries:

Automotive, Airline, Apps, Bank, Cafe / Restaurant, Car rentals / repairs, Cement, Computer, Construction materials / equipment, Education, Fashion, Fast Food, Financial Services, Fitness Centers, Government Services, Hotels, Insurance, Logistics, Medical Clinics, Newspaper, Online streaming, Outdoor Advertising, Paint, Personal Grooming, Pet care, Retail, Solar, Security Services, Supermarket, Travel/Tourism, Wet Market


October 24 & 25, 2023

2:00 PM to 5:00 PM

Chiqui Escareal-Go

CEO and Chief Behavioral Strategist
  • Author/Co-author/editor of 9 marketing and entrepreneurship books

  • Former Chair of the Women’s Business Council Philippines

  • Finished the Advanced Management Program 2018 (IESE Business School New York and Barcelona)

  • Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)

  • Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley

  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified Appreciative Inquiry Training Facilitator (by Company of Experts USA)

  • Go Negosyo Enabler Awardee 2014; ASEAN Women Entrepreneurs Network Awardee 2015

  • Candidate for M.A. in Anthropology, University of the Philippines (course-work done; thesis pending)

Date & Time
October 24, 2023
Start - 2:00 PM
October 25, 2023
End - 5:00 PM Asia/Singapore

Mansmith and Fielders, Inc.

14 Ilang-Ilang Street, New Manila, Quezon City
Metro Manila 1112
0918-811-6888 • 0917-627-1888

Mansmith and Fielders, Inc.

0918-811-6888 • 0917-627-1888

Find out what people see and say about this event, and join the conversation.