Albet Buddahim

Chief Marketing Capability Strategist

Albet Buddahim is the Chief Marketing Capability Strategist of Mansmith and Fielders, Inc. Albet Buddahim has over 20 years of experience of Sales and Marketing in the Digital Age from Multi-National Company Agencies and Brands.

He is currently the CEO of Katapult Digital. Previously, he was the Chief Marketing Officer of L’OREAL (Media, CRM, Digital, Data, DPO, JBP’s, Upskilling/Competency-building, etc.); the Chief Digital Officer of IPG Mediabrands Chief (Universal McCann, Ansible, Cadreon, Reprise, Society, Initiative, etc.); the Digital & Business Transformation Head of AVON Philippines (Launched e-Commerce in 4 Digital Platforms (Website, Mobile App, Social media and via a 3rd party site (Zalora)) with a 3-years Transformation RoadMap); the Digital Director of ZenithOptimedia Philippines (18 Nestle Brands, L’Oreal, Ayala group, Sanofi, BPI, Nissan, etc.); the Digital Marketing Manager of P&G Philippines (Pringles, Pampers, Whisper, OLAY, H&S, Pantene, Tide, MBCI, etc.) and later on the Digital Business Platform Leader of P&G Asia (Envision FoDM, Enable Countries, Engage Stakeholders, Execute); and the Head of Sales & Marketing Solutions for YEHEY! (Chowking, PS Bank, AdMU, Magnolia-Purefoods, Pringles/P&G).

He has strong leadership skills with successful experience in influencing and leading his team to become the Best in Philippines and one of the Best Globally.

He is recognized as a Subject Matter Expert when it comes to Marketing, Marketing Communications, Digital & e-Commerce. He was a speaker for “Marketing in the Digital Age” talks of PMA, AdMU, UP, DLSU, PUP, etc. and a Track-Chair of IMMAP-IIDM Certified Digital Marketing Program for creating a Marketing Plan with Digital.

He is a fast learner and has passion for learning to understand the constant human evolution & market dynamics. He attends annual industry learning events/conferences/seminars from PMA, PANA, Google, MSAP, IMMAP, etc. He took and passed the Google Certified Professional – Advance in Search, Analytics, Display, Mobile & Video Advertising and is a Certified Digital Planner/Buyer & Brand Marketing via FB Blueprint; FB Pages & Ads Expert via FB Studio Edge.

Albet is also the First Young Market Master Awardee for Digital Business Building by Mansmith and Fielders, Inc. in 2017 and the 2018 Digital Marketer of the Year by CMO