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Business Model Execution

24 Diagnostic and Directional Tools to Leakproof Your Business in Challenging Times

Starts
Asia/Manila
Ends
Asia/Manila
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Day 1: Operational Redirection

Focus: Isolating cost leakages, freeing trapped liquidity, and surviving input price shocks

Diagnostic Tool 1: Margin-Return Profitability Matrix
Diagnostic Tool 2: Unit Economics
Diagnostic Tool 3: Value Chain and Cost-Driver Isolation

Diagnostic Tool 4: Cash Velocity SKU Diagnostic

Focus: Retaining price-sensitive buyers without running self-destructive discounts or ruining margins.

Diagnostic Tool 5: Intentional Consumer Typology
Diagnostic Tool 6: Buyer Friction and Utility Map
Diagnostic Tool 7: 4-Action Framework

Diagnostic Tool 8: Customer Lifetime Value

Focus: Managing trade partner friction, controlling distribution costs, and optimizing go-to-market routes.

Diagnostic Tool 9: Platform & Ecosystem Competitive Map
Diagnostic Tool 10: Trade Cost-to-Serve Audit
Diagnostic Tool 11: Direct-to-Consumer (D2C) and Channel Reconfiguration Model

Diagnostic Tool 12: Channel Efficiency Matrix


Day 2: Future Proofing

Focus: Structuring the enterprise to operate leanly and capture market share while competitors stall.

Diagnostic Tool 13: Mansmith Business Model Map
Diagnostic Tool 14: Strategy Logic Chain
Diagnostic Tool 15: SWOT Execution Matrix

Diagnostic Tool 16: 5 BASES of Moat

Focus: Anticipating competitor desperation moves, protecting price integrity, and avoiding margin-destroying price wars.

Diagnostic Tool 17: Competitor’s Most Probable Scenario (MPS)
Diagnostic Tool 18: Competitive Destructive Weapon & Defense Diagnostic
Diagnostic Tool 19: Strategic Group & Capability Benchmarking Matrix
Diagnostic Tool 20: Competitor Blind-Spot & Assumption Diagnostic
Focus: Building organizational speed, dynamic playbooks, and lasting execution routines.

Diagnostic Tool 21: Trigger-Based Scenario Execution Roadmap
Diagnostic Tool 22: The 5-Question Impact Filter Governance Audit
Diagnostic Tool 23: Behavior-Based Execution KPIs & Balanced Scorecard

Diagnostic Tool 24: The Four Levels Framework

*modules are subject to change without prior notice


Who Should Attend

Target Participants: CEOs, Business Owners, General Managers, and Senior Leaders in Strategy, Finance, Marketing, Sales, Distribution, and Operations

Schedule & Location

October 20 & 22, 2026
9:00AM - 5:00PM

Ortigas Center, Pasig City

SPEAKER

Chiqui Escareal-Go

CEO | Marketing Anthropologist | Chief Behavioral Strategist 
  • Co-author/editor of 10 marketing and entrepreneurship books
  • Former  Chair of the Women’s Business Council Philippines
  • Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)
  • Finished the Advanced Management Program (IESE Business School New York and Barcelona)
  • Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley
  • Certified Executive Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)
  • Awarded one of the Top Filipina Entrepreneurs 2011 (Trailblazer category), Go Negosyo Enabler Awardee 2014 and ASEAN Women Entrepreneur Network Awardee 2015. Mansmith as the first private company awarded Agora Awards in Nation Building
  • Graduated from De La Salle University with a double degree in Communication Arts and Marketing Management (Accelerated Program)
  • Graduated MA in English Language and Literature Teaching from Ateneo de Manila University
  • Graduated M.A. in Anthropology at the University of the Philippines


SPEAKER

Josiah Go

Chairman and Chief Innovation Strategist

  • A thought leader with 20 bestselling and record-breaking marketing and entrepreneurship books

  • The most awarded business educator of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in 2001, Ten Outstanding Young Persons (TOYP) of the World (USA), Lifetime Achievement Awardees, Brand Leadership Award (India), Who’s Who of Intellectuals (England). 

  • An Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • Took advanced marketing programs at Harvard, Wharton, and the London Business School.

  • Pioneer Blue Ocean Strategy practitioner

  • Independent Director of UnionBank