Skip to Content
Registrations Closed

Strategic Thrift: How Smart Brands Grow When Budgets Can’t

by Rg Gabunada

Asia/Manila
Add to calendar:
iCal Outlook Google Agenda


Spending more but not growing?

Invisible brand?

Scaling at the cost of people and cash?

Strategic Thrift seminar shows you how to do more with less, without losing your edge.

Here’s your rescue plan.

  • Solve your growth pain
  • Get immediate relief
  • See before-and-after


A. Key Benefits for Organizations

Attain same or better results, lower risk, clearer accountability.

  1. Higher ROI per peso spent
    – Less “spray and pray” marketing
    – Clear kill-or-scale decisions
  2. Faster execution with fewer resources
    – Leaner teams
    – Shorter time to market
  3. Brand strength without budget inflation
    – Premium perception
    – Cultural relevance
    – Consistent experience

B. Key Benefits for Individuals 

You stop looking busy and start looking effective.

  1. You become the “smart spender” leader
    – The one who delivers results despite constraints
  2. You learn how to say NO with confidence
    – No to waste
    – No to pet projects
    – No to vanity metrics
  3. You gain portable thinking, not tools
    – Works across industries
    – Works with or without budget

PROGRAM OVERVIEW


  • Identifying false ROI
  • Killing legacy activities
  • Choosing battles that matter
  • Designing perceived value
  • Turning constraints into stories
  • Making small ideas feel big
  • Automation thinking (not tools)
  • Converting fixed costs to flexible
  • Designing repeatable wins


OUTCOME

Participants leave with clear Strategic Thrift frameworks, decision lenses, and prioritization tools, enabling them to drive growth with focus, leverage, discipline, and confidence even under tight constraints.


Schedule & Location

February 4 | 9AM - 5PM
LGO Building, Ortigas Center, Pasig City

Methodology

Besides the lectures with case examples and AVPs, there will be class discussions and workshops, for immediate application.

Who Should Attend

This program is ideal for marketing managers and brand leaders, business owners and entrepreneurs, sales and commercial heads, and strategy and innovation teams, with a secondary audience that includes finance and operations leaders involved in budgeting, product managers, and agency leaders and consultants.


SPEAKER

Rg Gabunada

Mansmith Chief Marketing Officer
Rg Gabunada  is the Chief Marketing Officer of Mansmith and Fielders, Inc.,  former Chairman of the 4th Mansmith Innovation Awards, former President of the MarkProf Foundation, and co-author of the 2023 best-selling business book Marketing for Beginners—recognized for making strategic marketing practical, disciplined, and actionable.

He previously served as Brand Manager at Alaska Milk Corporation, leading major national marketing campaigns, including multi-awarded sports activations and digital transformation initiatives. A specialist in resource-efficient growth, market-driving strategy, and innovation grounded in financial discipline, RG equips leaders with clear frameworks and proven tools to unlock growth without relying on big budgets, making him a trusted expert in driving smart, cost-conscious brand success.