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Strategic Thrift: Low-Cost Marketing That Works

by Rg Gabunada

Asia/Manila
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PROGRAM ESSENCE
Many companies are spending more on marketing yet getting less in return. Budgets are tighter, attention is fragmented, and “more activity” no longer guarantees growth. Strategic Thrift shows how winning brands achieve disproportionate impact by designing smarter choices, sharper focus, and better leverage without breaking the bank.

This seminar exists to help leaders create more value, impact, and growth per peso spent.


WHY THIS MATTERS NOW 
The rules of marketing efficiency have fundamentally changed. What worked during growth-heavy, ad-driven years now underperforms in a cluttered, low-trust, cost-sensitive environment.

Today’s realities include:

  • Customers are more selective, skeptical, and price-aware
  • Marketing channels are noisier but not necessarily more effective
  • Many teams confuse activity, tools, or virality with real impact
  • Budgets are shrinking while expectations for results are rising
  • Leaders are pressured to prove ROI faster and more credibly

Strategic Thrift responds to this shift by reframing efficiency as a strategic advantage, not a cost-cutting exercise.


WHAT MAKES THIS PROGRAM DIFFERENT
This is not a “do more with less” motivational talk. It is a decision framework for disciplined growth.

Distinctive features:

  • Uses the Strategic Thrift Framework anchored on Economy, Efficiency, Effectivity, and Experience
  • Applies Mansmith’s strategy lenses and real market cases
  • Distinguishes between cheap tactics and high-leverage choices
  • Focuses on what to stop, not just what to start
  • Designed for immediate application across marketing, product, and operations
  • Participants learn how to design leverage, not chase trends.

WHY YOU CAN TRUST THIS PROGRAM
  • The program is grounded in real leadership, real cases, and real constraints.
  • Led by a senior marketing strategist with cross-industry experience
  • Built from work with local and regional brands, SMEs, and growth-stage companies
  • Integrates consulting insights, boardroom decision-making, and market execution
  • Draws from award-winning campaigns, innovation programs, and applied frameworks
  • Informed by global best practices adapted for Philippine realities
  • This is a strategy that has been tested where budgets, politics, and pressure are real.

LEARNING OUTCOMES FOR PARTICIPANTS
  • After the seminar, participants will be able to:
  • Reframe cost constraints into strategic design opportunities
  • Identify where marketing spend truly creates value and where it does not
  • Apply the Strategic Thrift lens to campaigns, channels, and initiatives
  • Prioritize high-leverage actions over low-impact activities
  • Design marketing decisions that are focused, disciplined, and scalable

BENEFITS TO THE COMPANY
Your company will gain the ability to:

  • Improve marketing ROI without increasing spend
  • Align teams around clearer strategic priorities
  • Reduce wasted effort, duplicated initiatives, and noise-driven decisions
  • Build stronger propositions with fewer but better moves
  • Create a culture of disciplined execution and accountability

PROGRAM OVERVIEW


  • Why more spend, more channels, and more content fail

  • Understanding false efficiency vs real leverage

  • Defining thrift as a strategic discipline

  • Economy, Efficiency, Effectivity, and Experience in decision-making

  • Where most companies overspend and underperform

  • Identifying low-return habits hidden in plain sight

  • How small, smart choices outperform big noisy moves

  • Case studies of disproportionate impact

  • Knowing what to stop, pause, or kill

  • Building clarity and discipline across teams

  • Translating frameworks into real campaigns and plans

  • Practical checklists and decision guides



OUTCOME

Participants leave with clear Strategic Thrift frameworks, decision lenses, and prioritization tools, enabling them to drive growth with focus, leverage, discipline, and confidence even under tight constraints.


Schedule & Location

February 4 | 9AM - 5PM
LGO Building, Ortigas Center, Pasig City

Methodology

Besides the lectures with case examples and AVPs, there will be class discussions and workshops, for immediate application.

Who Should Attend

This program is ideal for marketing managers and brand leaders, business owners and entrepreneurs, sales and commercial heads, and strategy and innovation teams, with a secondary audience that includes finance and operations leaders involved in budgeting, product managers, and agency leaders and consultants.


SPEAKER

Rg Gabunada

Mansmith Chief Marketing Officer

Rg Gabunada is the Chief Marketing Officer of Mansmith and Fielders, Inc., Chairman of the 4th Mansmith Innovation Awards, and a Partner, Head of Accounts & Strategy at LouderPH. He formerly served as President of the MarkProf Foundation and co-authored the 2023 best-selling business book Marketing for Beginners.

An advocate of innovation and accessible marketing education, Gabunada teaches courses on Game-Changing Strategies, Innovating Business Models in the Digital Age, Market-Driving Strategies, and Strategic Thrift: Low-Cost Marketing That Works. He has trained and mentored thousands of professionals across industries on how to achieve exponential growth through creativity, efficiency, and strategic resource management.