3rd Strategic Marketing Plan Conference: The Marketing Audit
Let's be honest: right now, you and your team are likely sitting down to map out your strategy for the second half of 2026 and 2027. But if you are using the same old playbook, just tweaking the numbers and adding a bit more budget, you are setting yourself up for a revenue drop.
The market has completely shifted. You cannot budget your way out of a broken model.
That is why this summit exists. Think of it as a sharp corporate intervention. We are skipping the usual high-level fluff to give you a practical blueprint to fix your leaky marketing operations, protect your cash flow, and build a plan that actually wins.
Agenda Overview:
Day 1: Strategic Alignment & Behavioral Audits
Speakers:
James Lafferty, Founder and Managing Director, TTA Dubai
Josiah Go, Chairman, Mansmith Group
Audit Insight: Audit whether your business model architecture still solves your current, real-world friction point.
The Problem: Organizations frequently spend millions optimizing marketing campaigns for a value proposition that has become fundamentally obsolete due to market shifts.
Speakers:
Issa Baron, Managing Partner/Owner, GoodThinking Research Inc.
Chiqui Escareal-Go, CEO, Mansmith Group
Audit Insight: Audit whether your corporate logic is detached from or aligned with the unwritten social contracts and trust dynamics that govern real-world consumer choices.
The Problem: When corporate logic relies strictly on air-conditioned boardroom metrics, it loses touch with the unwritten social contracts and trust dynamics that govern real-world consumer choices.
Speakers:
Harvey Ong, COO, AlfaMart Philippines
Quennie Cua, Chief Marketing Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your brand positioning is built on defensible, functional truth or a superficial "Fluency Trap."
The Problem: Marketing teams often mistake high brand awareness and award-winning ad creative for deep customer lock-in. Under market disruption, purely narrative brands collapse because they lack a structural advantage
Day 2: Market Execution & Touchpoint Integrity
Speakers:
Albert Cuadrante, Chief Marketing & Experience Officer, UnionBank of the Philippines
Gary de Ocampo, Chief Insight Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your segmentation logic is aligned with psychological realities and risk insulation needs across income classes under macroeconomic stress.
The Problem: Standard demographic profiling groups consumers into flat, arbitrary economic buckets (e.g., "SEC DE"), completely missing how different income classes mentally process macroeconomic stress, value, and risk.
Speakers:
Jonathan Young, International Brand Expansion Consultant, BrightNorth Singapore
Ronnie Traballo, Chief Sales Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your sales mechanics and route-to-market architecture prioritize risk elimination or transactional speed.
The Problem: Sales incentives are heavily biased toward short-term volume spikes, creating a systemic disconnect where frontliners push transactions at the expense of relationship integrity and long-term Customer Lifetime Value (LTV).
Speakers:
Jun Guevarra, Director and Head of Marketing, Samsung Philippines
Albet Buddahim, Chief Digital Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your digital touchpoints leverage clean choice architecture or hidden friction and dark patterns.
The Problem: E-commerce and digital platforms frequently substitute complex user interfaces and coercive "nudges" for genuine ease-of-use, causing massive drop-offs when consumers experience cognitive fatigue.
KEY BENEFITS OF ATTENDING
Prevent a revenue drop
Fix an operational leak
Gain or regain brand trust
Improve your profit push
Identify your workaround options
Eliminate weak paradigms
Purge zombie practices
Use ready audit templates
Have a new perspective
Change how you think
Unconditional Money-Back Guarantee: We are confident that this summit will provide valuable, real-world strategies you can apply to grow and strengthen your business or brand. If you genuinely believe you did not gain a single actionable insight that could improve your operations, simply request a full refund within 7 days of the conference, and we’ll honor it—no questions asked.
OUR CLIENT'S TESTIMONIALS
" Addresses real-world Marketer issues and gives a fresh perspective on what's happening "out there" "
" The seminar is very detailed, the topics were interesting and very comprehensive and the speakers are knowledgeable with their topics. "
" Very informative, discussions were direct and clear, examples were provided to understand and relate to the topics better, speakers tried their best to answer as many questions as possible. "
" I like how relevant and informative the topics are. Everything is insightful and applicable to our brand, especially in integrating them in creating our marketing plan and other strategic planning. "
" There was a variety of topics and the way the topics were organized was well thought-out. I like the 2nd day most, a marketing strategy plan is so important to my organization that often get lost. "