3rd Strategic Marketing Plan Conference: The Marketing Audit
🎙️ Moderated by Asia Pacific Agora Awardee Malu Dy Buncio, Mansmith Chief Business Development Strategist
Agenda Overview:
Day 1: Strategic Alignment & Behavioral Audits
Speakers:
James Lafferty, Founder and Managing Director, TTA Dubai
Josiah Go, Chairman, Mansmith Group
Audit Insight: Audit whether your business model architecture still solves your current, real-world friction point.
The Problem: Organizations frequently spend millions optimizing marketing campaigns for a value proposition that has become fundamentally obsolete due to market shifts.
Speakers:
Issa Baron, Managing Partner/Owner, GoodThinking Research Inc.
Chiqui Escareal-Go, CEO, Mansmith Group
Audit Insight: Audit whether your corporate logic is detached from or aligned with the unwritten social contracts and trust dynamics that govern real-world consumer choices.
The Problem: When corporate logic relies strictly on air-conditioned boardroom metrics, it loses touch with the unwritten social contracts and trust dynamics that govern real-world consumer choices.
Speakers:
Harvey Ong, COO, AlfaMart Philippines
Quennie Cua, Chief Marketing Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your brand positioning is built on defensible, functional truth or a superficial "Fluency Trap."
The Problem: Marketing teams often mistake high brand awareness and award-winning ad creative for deep customer lock-in. Under market disruption, purely narrative brands collapse because they lack a structural advantage
Day 2: Market Execution & Touchpoint Integrity
Speakers:
Albert Cuadrante, Chief Marketing & Experience Officer, UnionBank of the Philippines
Gary de Ocampo, Chief Insight Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your segmentation logic is aligned with psychological realities and risk insulation needs across income classes under macroeconomic stress.
The Problem: Standard demographic profiling groups consumers into flat, arbitrary economic buckets (e.g., "SEC DE"), completely missing how different income classes mentally process macroeconomic stress, value, and risk.
Speakers:
Jonathan Young, International Brand Expansion Consultant, BrightNorth Singapore
Ronnie Traballo, Chief Sales Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your sales mechanics and route-to-market architecture prioritize risk elimination or transactional speed.
The Problem: Sales incentives are heavily biased toward short-term volume spikes, creating a systemic disconnect where frontliners push transactions at the expense of relationship integrity and long-term Customer Lifetime Value (LTV).
Speakers:
Jun Guevarra, Director and Head of Marketing, Samsung Philippines
Albet Buddahim, Chief Digital Strategist, Mansmith and Fielders, Inc.
Audit Insight: Audit whether your digital touchpoints leverage clean choice architecture or hidden friction and dark patterns.
The Problem: E-commerce and digital platforms frequently substitute complex user interfaces and coercive "nudges" for genuine ease-of-use, causing massive drop-offs when consumers experience cognitive fatigue.
KEY BENEFITS OF ATTENDING
Prevent a revenue drop
Fix an operational leak
Gain or regain brand trust
Improve your profit push
Identify your workaround options
Eliminate weak paradigms
Purge zombie practices
Use ready audit templates
Have a new perspective
Change how you think
Unconditional Money-Back Guarantee: We are confident that this summit will provide valuable, real-world strategies you can apply to grow and strengthen your business or brand. If you genuinely believe you did not gain a single actionable insight that could improve your operations, simply request a full refund within 7 days of the conference, and we’ll honor it—no questions asked.
OUR CLIENT'S TESTIMONIALS
" Addresses real-world Marketer issues and gives a fresh perspective on what's happening "out there" "
" The seminar is very detailed, the topics were interesting and very comprehensive and the speakers are knowledgeable with their topics. "
" Very informative, discussions were direct and clear, examples were provided to understand and relate to the topics better, speakers tried their best to answer as many questions as possible. "
" I like how relevant and informative the topics are. Everything is insightful and applicable to our brand, especially in integrating them in creating our marketing plan and other strategic planning. "
" There was a variety of topics and the way the topics were organized was well thought-out. I like the 2nd day most, a marketing strategy plan is so important to my organization that often get lost. "