6th Mansmith Sales Summit: From Growth Strategy to Commercial Execution
Most commercial strategies fail because companies try to solve modern market complexities with outdated execution models. Pushing your team to just "work harder" doesn't scale business—it only accelerates burnout.
To win, you must stop reacting to the market and start structuring it. This 2-day summit is a strategic intervention that strips away corporate fluff to focus exclusively on the two pillars of market leadership: Strategic Growth and Systemic Execution.
Here is the blueprint your leadership team will master:
Day 1: Growth | How Companies Create Revenue Growth
The Focus: Demand, monetization, and go-to-market choices.
By: Norie Bermudez, First Vice President & Country Director for Agribusiness, Aboitiz Foods
White space discovery
New segments and occasions
Portfolio expansion
Category reinvention
By: Jardy Adolfo, Head of Brand Partnerships, Tiktok
Pricing strategy
Promotion effectiveness
Mix optimization
Negotiation Strategy
By: Bindoy Baltazar, General Manager, Selecta Ice Cream
Customer P&L Management
Customer Lifetime Value Management
Trade investment ROI
Margin optimization
Day 2: Execution | How Companies Deliver Growth Consistently
The Focus: Systems, productivity, and organizational capability.
By: Francisco Claraval, VP for Wholesale, Globe Telecom
Sales structure design
Role clarity (sales, trade, KAM, category)
Governance models
Cross-functional alignment
By: Cheri Masipag-Moran, VP for Sales, URC
Operating model redesign
Capability building systems
Change management
Future-ready commercial organization
By: LA Aguinaldo, CFO and Vice President, Japan Market Operations, P&G Japan
Dashboard design
Performance tracking systems
Data-driven decision-making
Forecast accuracy improvement
WHO SHOULD ATTEND:
Sales directors, Commercial directors, Channel heads, National sales managers, Business unit leaders, Sales managers, Distributor managers
