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How to Thrive in Sales During Crisis Times

by Ronnie Traballo

Asia/Manila
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Seminar Learning Objectives

By the end of the seminar, participants will learn how to:

  • Interpret shifts in customer behavior during crisis situations
  • Reframe offerings as essential, risk-reducing solutions
  • Apply trust-based selling approaches suited for uncertain markets
  • Uncover and act on opportunities created by disruption
  • Build a practical, crisis-ready personal sales strategy

Key Topics to Cover:

  • The Reality of Crisis Selling
  • How Customers Think During Crisis
  • The Crisis Sales Strategy Framework
  • Crisis Messaging & Value Selling
  • Crisis Sales Playbook
  • Pipeline management in downturns
  • Handling objections specific to crises (budget cuts, delays, fear)




SPEAKER

Josiah Go

Chairman and Chief Innovation Strategist

Ronnie  Traballo brings strong credibility as an international sales leader, strategist, and entrepreneur, with experience spanning corporate, consulting, and business ownership roles across Southeast Asia.

His background uniquely positions him to address the realities faced by modern sales managers:

  • Extensive experience working across ASEAN markets, managing culturally diverse teams, distributors, and clients in multiple countries

  • Deep exposure to both B2B and B2C selling environments, including:

  • Key account and project-based sales

  • Channel and distributor management

  • Consumer-facing and retail-driven models

  • Former corporate executive who rose from the sales ranks of P&G and Chevron, trained in structured, performance-driven sales organizations.

  • Awarded as the first and only Hall of Fame inductee from Asia of the American Society of Concrete Contractors’ Decorative Concrete Council, showing professional excellence and long-term stewardship

  • Currently leads and grows his own group of companies operating across Southeast Asia, giving him first-hand experience in:

    • Building sales organizations from the ground up

    • Managing regional teams and partners

    • Balancing strategy with daily execution and cash-flow realities

Ronnie  teaches from lived regional experience, combining:

  • Corporate discipline
  • Entrepreneurial agility
  • ASEAN cultural understanding

Participants learn from someone who has sold, managed, built, and scaled sales organizations—not just studied them.