Skip to Content

Marketing Strategy During Uncertain Times

by Josiah Go

Asia/Manila
Add to calendar:
iCal Outlook Google Agenda

Seminar Learning Objectives

By the end of the seminar, participants will learn how to:

  • Reframe uncertainty into strategic opportunities for growth 
  • Prioritize high-impact customer segments under constrained conditions 
  • Anticipate and respond to evolving consumer trade-offs and behaviors 
  • Design resilient strategies that protect people, brand, and revenue 
  • Distinguish when to defend, adapt, or aggressively compete 
  • Apply proven crisis-era marketing principles to drive long-term advantage

Key Topics to Cover:

  • Key questions to counter the negative effects of economic uncertainties 
  • Understanding 4 segments in challenging times 
  • What potential change in spending habits 
  • Cassettes to build culture instead of retrenchment, and solve hunger 
  • What previous uncertainties taught us about who will survive, vs who will flourish, where to cut vs double down, balancing short-term revenue vs. long term brand equity 
  • Roles, directions and case examples of effective marketing during economic uncertainties


 



SPEAKER

Josiah Go

Chairman and Chief Innovation Strategist

  • A thought leader with 20 bestselling and record-breaking marketing and entrepreneurship books

  • The most awarded business educator of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in 2001, Ten Outstanding Young Persons (TOYP) of the World (USA), Lifetime Achievement Awardees, Brand Leadership Award (India), Who’s Who of Intellectuals (England). 

  • An Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • Took advanced marketing programs at Harvard, Wharton, and the London Business School.

  • Pioneer Blue Ocean Strategy practitioner

  • Independent Director of UnionBank