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Pricing Secrets in Good Times and Bad

Asia/Manila
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Seminar Learning Objectives

By the end of the seminar, participants will learn how to:

  • Diagnose whether pricing reflects true value and market realities 
  • Apply core pricing principles that hold across different conditions
  • Identify hidden pricing risks and missed revenue opportunities 
  • Reduce customer resistance without eroding perceived value 
  • Adapt pricing strategies to remain competitive in both stable and uncertain markets

Key Topics to Cover:

  • The big picture: Is your price right 
  • 20 things you should know about price 
  • 1 universal truth about pricing 
  • 20 ways to reduce pain of consumers paying 
  • How to explain increases without backlash


 



SPEAKER

Josiah Go

Chairman and Chief Innovation Strategist

  • A thought leader with 20 bestselling and record-breaking marketing and entrepreneurship books

  • The most awarded business educator of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in 2001, Ten Outstanding Young Persons (TOYP) of the World (USA), Lifetime Achievement Awardees, Brand Leadership Award (India), Who’s Who of Intellectuals (England). 

  • An Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • Took advanced marketing programs at Harvard, Wharton, and the London Business School.

  • Pioneer Blue Ocean Strategy practitioner

  • Independent Director of UnionBank