DATE POSTED : OCTOBER 30, 2020
My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to ...
DATE POSTED : OCTOBER 29, 2020
The unprecedented lockdown did not stop the Mansmith Team to adapt and push through with its various advocacy projects online.
DATE POSTED : JANUARY 17, 2020
The past decade has seen a lot of creating and catching up for us with the internet being introduced in the decade prior. Innovation got us highly ...
DATE POSTED : AUGUST 29, 2019
December and January are popular months of the year for weddings and therefore, homecomings and reunions. The cool weather this time of the year i...
DATE POSTED : OCTOBER 30, 2020
So for companies who just focus on product sales, be very aware of how customers make decisions - and especially for consumer durables, after sales...
DATE POSTED : AUGUST 29, 2019
The continuing evolution of technology will play a key role in the quest for customer loyalty. Technology, however, is not THE answer to customer l...
DATE POSTED : AUGUST 29, 2019
Retailers would be familiar with the author Paco Underhill who has been described as an environmental psychologist and/or a retail anthropologist. ...
DATE POSTED : AUGUST 29, 2019
Retailers must strive for a specific positioning to a specific set of customers rather than attempting to be great at everything to everybody.
DATE POSTED : AUGUST 29, 2019
For as long as there are bargain hunters, deal seekers, and thrill seekers, promotions will continue to endure as one of the most popular marketing...
DATE POSTED : AUGUST 29, 2019
Great brands become great not through what they say, but what they do. They earn our love and loyalty not by talking about themselves in advertisi...
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DATE POSTED : AUGUST 29, 2019
The only way to capture growth in the marketplace is to think about the shopper first.
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