Frances Yu How Technology is Changing the Face of Loyalty I began my career in retail marketing in 1992. I remember that even back then I was already interested in the concept of capturing customer data, segmenting customers according to their value to the ... Retail Marketing Jul 3, 2021
Frances Yu How Digital Disrupts the Store Visit Shopping has truly changed in the past 5 years. When I look at my own shopping habits, I can see how much it has evolved. I buy my books from Amazon, which is delivered to me by a reshipper. Sometim... Retail Marketing Jul 3, 2021
Chiqui Escareal-Go Looking Beyond Retail and Service Spaces Retailers would be familiar with the author Paco Underhill who has been described as an environmental psychologist and/or a retail anthropologist. This combination of shaping the environment to shape... Retail Marketing Jul 3, 2021
Frances Yu 6 Consumer Benefits of Sales Promotions I grew-up in a family where shopping is a competitive sport. When I was younger, we lived in the U.S. and almost all our weekends were spent inside shopping malls where my female relatives would spend... Retail Marketing Jul 1, 2021
Frances Yu Beyond Advertising: The Brand as Experience When was the last time you were pleasantly surprised by a business? For me, it was in Starbucks. As part of my Sunday routine, I walk my dog Gizmo. After the walk, I put him in a bag and proceed to... Retail Marketing Jul 1, 2021
Frances Yu Shopper Marketing: The Key to Unleash Value in the Age of the Shopper The life of the marketing executive in a consumer product company was so much simpler in the past. They could carefully identify their target market, craft their positioning, and invest in traditiona... Retail Marketing Jul 1, 2021
Frances Yu Building Competitive Advantage in Retailing As the holiday season draws closer, the perennial traffic problem has reached crisis proportions. Even before the onset of December, the road congestion at all hours of the day has become the unbeara... Retail Marketing Jul 1, 2021