Donald Patrick L. Lim, Ph D.
Chief Digital Marketing Strategist
Donald Lim is the Chief Digital Marketing Strategist of Mansmith and Fielders, Inc. He is currently the Chief Innovation Officer of Udenna Corporation and Chief Operating Officer of DITO CME. Previously, he was the CEO of Dentsu Aegis Network, former Chief Digital Officer of ABS-CBN Broadcasting Corporation and former Managing Director of MRM Worldwide Manila (the digital marketing arm of Mc Cann Ericson Advertising Group). Prior to that, he was the CEO of Yehey Corporation, the Philippine’s no.1 search engine and Internet portal, where he took the helm of a bleeding company and turned it around by reverse engineering the business model and transforming the company into a digital marketing holding company that is now dominating its market niche. He was also President and CEO of Media Contacts Manila, a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.
Before Yehey, Donald used to be the Vice President of Marketing of the Philippine Daily Inquirer where he started as a division head and manager of classifieds, moving up to become assistant vice president, and eventually vice president, all in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions.
Donald is a product of the management program of the Ateneo de Manila University, and finished his MBA with distinction from Murdoch University. He has finished his dissertation in mass media for his DBA program with the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.
He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines.
He is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association. Most recently, he became one of the Ten Outstanding Young Men of the Philippines for 2015.