Emilio "Bong" C. Macasaet III

Partner and Chief Channel Marketing Strategist

Emilio “Bong” Macasaet III is the Chairman and CEO of FIELD PARTNERS INC., and Partner and Chief Channel Marketing Strategist of Mansmith and Fielders, Inc. He won the 2023 Agora Award for Outstanding Achievement in Marketing Education. He is the author of the best-selling books, Distributor Management: Winning Tools in Managing Distributors as Partners, the first ever book on distributor management in the Philippine Market, 6 Steps To Effective Key Account Management, and the newly launched book, Fundamentals of Trade Marketing. He is also a co-author of other best-selling books: Marketing Breakthrough: From Push To Pull, and The Mansmith Mentor’s List: The 8 P’s of Marketing.

He brings with him very extensive and intensive corporate experiences gained from both local and multinational companies like Gillette, Nestle, L'Oreal, Metrolab and RFM Corporation. He conducts various sales seminars, consulting services, and in-house training programs in most parts of Asia-Pacific and Middle East for clients across different industries.

He obtained his MBA from Ateneo De Manila University and took his Doctor in Business Administration at De La Salle Graduate School of Business where he was a former MBA professor in Distribution Management. Bong also attended an executive program on Marketing Channels at Kellogg School of Management, Northwestern University, Chicago; and other special programs at Singapore Institute of Management (SIM), Singapore, and Shopper Marketing Research at the Burke Institute, USA. He is currently an adjunct Professor in Marketing Management and Brand Management at the Ateneo Graduate School of Business (AGSB).