14th Mansmith Market Masters Conference

8:00AM – 9:10AM Registration 

9:10AM- 9:20AM Opening 

9:20AM - 10:20AM

Session 1: In The Director’s Chair: The Mind of the Strategists Behind Market-Leading Brands 

Top marketing executives guide strategy formulation and execution, which are getting more difficult in a fast-changing world where agility rather than constraint/precision is required. In this session, our panelists will answer questions like: 

• How do the personal, educational and career backgrounds of the strategists influence them in strategy formulation?

• How does a strategist see things differently and think differently?

• How do you know if your strategies will perform better than competitors’?

• What capabilities should a strategist possess?

• Which part of the strategy planning process would you want to change and why?

Expert panel members: 

• Winsley Bangit, Chief Customer Officer of GCash

• Kristine Tang-Chan, Vice President – Marketing of Procter & Gamble 

• Kristine Go, General Manager – Nutrition, Southeast Asia of Unilever 

• Research expert:  Soumya Saklani, Managing Director of Kantar Philippines

10:20AM - 11:20AM

Session 2: The David Phenomenon: The Mindset of a Serious Challenger

Goliath, with all the strengths and advantages of a dominant soldier, lost to a shepherd named David. This biblical reference has often been used to motivate challengers that they can gain more than a niche and even win. In this session, our panelists will answer questions like:

• What are ideal situations to compete against established brands?

• How should smaller players compete with established "Goliaths" in the marketplace?

• What should market challengers never do?

• How do you determine if established players will retaliate or not and what do you do in these scenarios?

• How do you estimate the probability of success of a challenger in the marketplace?

Expert panel members: 

• Gladys Jane Chan, Marketing Director of VISA

• Chad Sotelo, Senior Vice President of Robinsons Land Corporation

• Bryan Yap, Chief Executive Officer of Republiq Group of Companies

• Research expert: Vicky Abad, Country Manager, Ipsos 

11:20AM – 11:25AM
Address by the Conference Chair, Josiah Go

11:25AM - 1:10PM
Lunch & Networking Break
 

1:10PM – 1:20PM
Special Number

1:20pm - 2:20pm

Session 3:  Market Drivers: Maximizing Opportunities in Underserved Markets

Instead of resorting to price and promo-driven, and brand-switching tactics, visionary leaders push the innovation button by creating  new paths for the company’s future.  This potentially resets an industry’s competitive factors, where new categories are launched and where thought leadership then category leadership are attained. In this session, our panelists will answer questions like: 

• How do you choose which specific underserved and unserved markets to tap?

• How do you convert insights into a compelling big idea?

• How do you validate that your big idea is the right idea?

• How do you sell the idea internally and to the board for budget allocation?

• What were the biggest barriers to maximizing opportunities in underserved markets you encountered within your company and how did you handle them?

Expert panel members: 

• Christine Fajardo, Director for Communications and Patient Engagement of Novartis Asia Aspiring Cluster 

• Sue Ong Lim, General Manager of Acer Philippines

• Maimai Madrid-Punzalan, Chief Marketing and Growth Officer of Growsari 

• Research expert: Patrick Cua, Managing Director for PH, Myanmar & Vietnam of NielsenIQ 

2:20PM - 3:20PM

Session 4: First Move: What Marketers Can Learn From Entrepreneurs About Opportunity-Seeking, Pioneering Moves and Risk Mitigation

The marketing management process starts with opportunity-seeking and not with marketing mix formulation. New opportunities not identified and pursued will derail the growth of a company because competition may enter ahead and gain momentum. In this session, our panelists will answer questions like:

• What are ways to effectively seek business opportunities?

• Do you have a thin slicing process for seeking opportunities?

• What do you do to mitigate the risk of new launches, new projects, and new businesses in order to have higher odds of succeeding?

• When do you need to abandon an opportunity and what are the signs to look out for if you need to do so?

• How can large companies be better than start-ups in opportunity-seeking and innovation, and the other way around? 

Expert panel members: 

• Jacqe Gutierrez, Founder of Happy Skin and BLK Cosmetics 

• Steve Sy, Founder of Great Deals Ecommerce 

• Jorge Wieneke, Founder of Tokyo Tempura 

• Research expert: Issa Baron, Founder of GoodThinking Research 

3:20PM – 3:40PM
Networking Break
 

3:40PM- 5:10PM

Session 5: Special Event: Awarding of the 5th Mansmith Market Masters Awards (MMMA) for Senior Mentors

 The Mansmith Market Masters Awards is a celebration of the power of mentorship and a supportive environment in the marketing community. It recognizes the huge impact of senior marketers who helped shape the potentials of younger team members who eventually became Mansmith Young Market Masters Awardees (YMMA).  This year, this recognition is part of the 14^th MMC so more people can access the learnings of how these mentors inspired and created future marketing leaders who live and breathe excellence and purpose. 

Awardees

• Mars Aaron, Founder of Villa Socorro Eco-Village (to be introduced by Pam Takai, CMO of Nestle Philippines)

• Issa Guevarra-Cabreira, Chief Commercial Officer of Globe Telecom (to be introduced by Winsley Bangit, Chief Customer Officer of GCash)

• Ana Aboitiz-Delgado, Sr. EVP and Chief Digital Channel Officer of UnionBank of the Philippines (to be introduced by Ron Batisan, SVP of Union Bank)

• Angie Flaminiano, President & COO of NutriAsia (to be introduced by Gretchen King, Category Head of Nutriasia)

 CELEBRATE MANSMITH'S 33RD ANNIVERSARY WITH US!

P1500 DISCOUNT PER PAX

In celebration of Mansmith's 33rd anniversary, we're giving away P1500 per pax discount to the next 100 sign-up. Plus, bring your team to this unique learning experience as we also have special group rates available for ALL ticket tiers.

GROUP DISCOUNT

Join the conference as a group from the same company and get additional discount on your reservation

• 20 or more pax – 20% off

• 11 – 19 pax – 15% off

• 8 – 10 pax – 12.5% off

• 5 – 7 pax – 10% off

• 2 – 4 pax – 5% off

FREE SLOT TO JOSIAH GO'S 3-HOUR SEMINAR

Option to attend Josiah Go’s “Pricing Secrets in Good Times and Bad” 3-hour seminar for FREE (P4,000.00 worth of learning value)!

*Substition is allowed.

 TERMS & CONDITIONS FOR THE 14TH MANSMITH MARKET MASTERS CONFERENCE

• We are an advocacy-based company, and your early payment will enable us to help more people.

• Free slot at Josiah Go's 3-hour "Pricing Secrets in Good Times and Bad" seminar worth P4000 is subject to forfeiture if failure to make payment before the seminar date.

• If payment cannot be settled on time, please ask for a credit line at info@mansmith.net

• Because this is an in-person event, substitution is allowed if the organizer will be advised not less than 7 days prior to the start of the event, to allow the organizers to change the necessary materials for the participant

Winsley Bangit is the Chief Customer Officer (CCO) of Mynt, the operator of GCash, the number
one mobile wallet in the Philippines, and currently has 18 years of solid consumer marketing experience in the tech industry.

In 2011, he won the Young Market Masters awards (YMMA) for marketing management as he led the Globe mobile brands, TM and Globe prepaid, to market leadership. He then became the Vice President of Globe’s Prepaid Broadband Business and established
Globe Prepaid Wifi followed by KapitWifi, acommunity wifi solution, that won 2 APAC Stevie awards in 2020 for innovation in technology and consumer products. 

With strong belief in good collaboration and teamwork as pillars for a successful career., he has grown a resilient and effective Customer team which is bringing GCash closer to its goal of financial inclusion.

Kristine Tang-Chan is the Vice President, Philippines Fabric & Home Care and Country Marketing Head at P&G.

She has over 16 years of marketing experience at Procter & Gamble. With that, Kristine has shown sharp foresight and fearless leadership—beginning her career at P&G Philippines, Kristine took on a regional role in Singapore, where she was responsible for growing P&G Fabric and Home Care billion-dollar brands across the region. Now, Kristine is back home as the Vice President of Marketing for P&G Philippines and the Commercial Leader for Fabric & Home Care.

She is also a current Singapore LTVP holder. Through working on multiple assignments ranging from development of strategies at a regional level to design of new whitespace entry models to in-market execution of plans at a country level, she has been working on mopre diverse and complex business situations that would keep stretching her business and leadership experience.

Kristine Go is the Vice President for Foods & Refreshments at Unilever Philippines Inc. She has 20 years of experience in the marketing industry with majority of her career in Unilever.

She has started as a Regional Brand Manager and worked her way up from increasing brands' national value to working on a two-year decline to finishing with a 12% growth. Pinoeering purpose-driven programs, she has also headed award-winning campaigns that gave consistent brand growth - particularly as the Private Sector Lead for Pilipinas Kontra Gutom Adequacy Pillar, with an aim to bring malnutrition rates in the Philippines to zero.

Soumya Saklani is the Managing Director of Kantar, a proven business leader with an entrepreneurial mindset & a track record of consistently orchestrating, delivering multi dimensional growth: he held country, regional, divisional CEO roles with P&L responsibilities for over a decade. He's equally adept setting up business units from scratch & transforming, turning around existing businesses & practices, leading teams, driving all round growth through diverse environments via market creation & strengthening market share, identifying appropriate strategies & executing with vigour.

Gladys Chan is currently Visa Inc.'s Head of Marketing.

She has worked from being a communications assistant to becoming a program manager at Citibank and moved to an international marketing role at Smart Communications, Inc. where she managed and developed product and marketing strategies - both outbound and inbound. In September 2016, she took on the Head of Marketing role at Visa Inc and has led AP-wide marketing campaigns globally.

With almost 20 years of experience in the marketing industry supported with consistent top performing campaigns and strategies, her area of expertise ranges in brand management, planning, communications, P&L management, digital marketing, and product launching.

As General Manager of Electrolux Philippines, Chad is responsible for building an organization to deliver financial commitments to the region. He was able to turn around the business in 6 months’ time to sustain profitability and started to grow market share (1st time in 4 years).

Before handling Electrolux, Chad was responsible for all brand activities across all business units of Samsung Electronics Philippines. He built the company’s brand building capability across multiple marketing disciplines, resulting in realigning the company’s business strategy. He was also the Marketing Director for the Consumer Products Division for L’Oreal PH (52% share of business). He is also a Mansmith YMMA Awardee for Marketing Management in 2013. He led the turnaround L’Oreal Paris and Garnier which resulted in the division’s turnaround performance. Chad’s last role in P&G was Country Marketing Manager for Beauty Care. He was responsible for the total performance of the brands Olay, Safeguard, Zest, and Camay, driving continuous profitable growth for 30% in the country.

Bryan O. Yap is the CEO and Founder of the Republiq Group of Companies (RGC), a Cebu-based Digital Transformation Agency that aims to future-proof businesses.

He had prior experience in the retail industry but continued to step up and contribute to a bigger world after exposure to driven and passionate tech visionaries. He founded two tech startups: Snappd, a coupons and rewards mobile app that never got released, and Chef on Demand, a food delivery service mobile app that was, according to him, "a logistics nightmare."

He started RGC in 2012. His company specializes in hyper-localizing content to cater to the VisMin market. His team also organized the first and biggest digital conference in Cebu, Bai City Conference: Digital Uprising, last August 23, 24 and 25 2018.

He continues to educate people about digital transformation through speaking about related topics in the hopes of spreading awareness regarding the rise of social media.

Vicky has over 30 years of combined Agency and Client Market Research expertise. She joined Ipsos in 2021 as the Philippines Country Manager and has contributed to Ipsos on innovation and consumer behavior.

As a seasoned Market Researcher, Vicky has successfully directed research in the Philippines and abroad.
She has managed hundreds of research on brands, including new product development along with her well-known areas of expertise - innovation, and consumer behavior,

Vicky is passionate about helping brands thrive and creating synergies within businesses through insights and research. She has helped numerous clients from the Philippines in varying industries (Food & Beverage, Personal Care, Durables, etc.) turn insights into action.

Christine is the Communications & Engagement Head for Novartis in the Philippines and Asia Cluster. Prior to joining Novartis, she was Senior Vice President for Strategic Marketing & Corporate Affairs of St. Luke's Medical Center. She also serves as Chairperson of the Swiss Chamber of Commerce of the Philippines.

Previously, Christine held concurrent leadership roles in Novartis as Philippine (PH) Pharma Market Access Head, PH Business Development & Licensing Head and Public Affairs Head for Novartis Vietnam, Indonesia and Philippines.

She is passionate about co-creating solutions for health and economy. She has professional experience and expertise in public affairs & policy, market access, health economics, hospital management, strategic marketing, stakeholder management, and business development & licensing.

Sue Ong Lim is currently Acer Philippines, Inc.'s General Manager since 2019, the no. 1 laptop brand in the Philippines for 16 consecutive years since 2009 with more than 30% of market share.. She has over 20 years of experience across highly essential roles - product development, marketing, sales, and accounts management.

Sue joined the Management Development Program at the Asian Insitute of Management from April to July 2022 and is part of the Green Earth Heritage Foundation.

She is an Experienced Director of Brand and Business Management, Sales, Marketing and Operations with demonstrated history working in the ICT industry. She is also skilled in financial and strategic planning, B2B and B2C marketing and sales management, as well as in effectively leading high-performance teams.

Maimai Madrid-Punzalan is the Chief Marketing and Growth Officer for Growsari – a B2B Ecommerce & Logistics local start-up that caters to Sari-sari stores and MSMEs.

Shifting her expertise from building FMCG brands where she was a Regional Senior Director of P&G and J&J, she now drives Growsari’s user Acquisition, Education, Retention and GMV Basket-building initiatives.

Growsari is the largest B2B Ecommerce platform of the country – uplifting the lives of 200,000 MSMEs nationwide.

John Patrick Cua is the Regional Managing Director of NielsenIQ for Philippines, Vietnam and Myanmar. He joined Nielsen in 2013 after 16 years with Procter & Gamble, with 7 years based in the US and
Singapore.

He is passionate about shaping a smarter Philippine market, focused on growing Philippine companies and retailers by providing a strong understanding of consumer, shopper and market insights.

With Nielsen Philippines celebrating its 50th anniversary in 2020, his vision is to make Nielsen Philippines the most innovative information services provider through the continued adoption of new digital capabilities.

Jacqe Y. Gutierrez is the CEO and co-founder of Happy Skin Cosmetics, BLK Cosmetics, and Seoul White Korea—three original and homegrown brands that were launched in the span of six years and are currently growing at rapid speed in their own respective categories.

Through these three brands, Jacqe has built sustainable, fast-growing businesses that continuously gives jobs to Filipinos. Having won the Philippine Chamber of Commerce & Industry Injap Sia young entrepreneur award this 2020, Asia CEO Awards Circle of Excellence Young Leader of the Year in 2018, the 12th Mansmith Young Market Masters Award for Entrepreneurial Marketing in 2017, and the ASEAN Women Entrepreneur of the Year in 2017, she continues to pave the way for local brands and entrepreneurs to have a voice in the beauty industry, giving them a platform where once only international players could thrive in.

Steve Sy is the CEO and Founder of Great Deals E-Commerce Corp, catering multi-national brands and was included in the Tech In Asia list of 50 rising start up in Southeast Asia.

He worked in insurance for nine years before venturing into retail, selling, and distributing power banks, cables, and mobile phone accessories back in 2012. A couple of years later, he put his wares on Lazada with the intent of disposing a chunk of his leftover stock online. But to his surprise, on Nov. 11, 2014, as in that year’s 11-11 Online Revolution, a historically strong day for e-commerce sales, his entire stock was depleted in a matter of hours.

Considered an “Industry Disruptor”, Steve is also the co-founder of Shoppertainment Live inc, Zagana and Strat Quad. He is an Alibaba Business School E Founder Fellow and one of the Top 100 Filipinos to follow on Linkedln for inspiration and learning.

Jorge Wieneke is one of GoNegosyo's AngelPreneurs and serves as a consultant for aspiring and starting entrepreneurs. He is also GoNegosyo and DTI's senior consultant to the secretary.

He created KalyeNegosyo for people who want to start their own businesses and improve their own lives.

He is a co-founder Potato Corner and Tokyo Tempura. With almost 30 years of entrepreneurial experience, he is known as the Opportunity Guru of the Philippines' business industry. He led and co-founded the Association of Filipino Franchisers, Inc. and served as the association's president for 2 years. He launched a national campaign with Gary Valenciano, dubbed as Buyanihan.

He is an awardee of the Agora Awards, WE Awards for Purposeful Entrepreneurship, and a member of the ASEAN Mentorship for Entrepreneurs Network, Jorge never stops educating as he is a PLDT ambassador.

Issa Barron is currently one of the Managing Partners of Good Thinking Research.

She obtained her bachelor's degree in Mass Communication Major in Communication Research at the University of the Philippines Diliman with Latin honors, Cum Laude. She Started with PRC/Unilever, then Research Manager at Lowe-Lintas Manila, Research Director at PSRC-RI, and exclusive qualitative consultant at Nielsen and Probus Unilab, before setting up GoodThinking.

She has gone full-circle in terms of research experience and is the favorite facilitator of many companies in brand workshop, creative exercises, consumer insighting, innovation and communications development.