Strategic Marketing: Understanding 24 MBA Analytical Tools in Marketing and Business During the Pandemic

by Chiqui Escareal - Go

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Strategic Marketing: Understanding 24 MBA Analytical Tools in Marketing and Business During the Pandemic by Chiqui Escareal- Go

A high-intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.  With new and updated cases on doing marketing during the pandemic.


  • Understanding business frameworks taught in post-graduate schools in just 5 sessions of 3 hours per session or 15 hours

  • Opportunity to interact with like-minded individuals in thinking systematically   


  • Common competencies in strategic thinking among managers and staff assigned to handle or support the brand, the company’s most important asset

  • Highly effective and educated associates capable of growing the business via methodical market diagnosis 

Program Overview: 

  • Analytical Tool 1: Logic of Industry 

  • Analytical Tool 2: Five Forces of Industry Analysis 

  • Analytical Tool 3: Generic Strategy 

  • Analytical Tool 4: Product-Market Opportunity Matrix 

  • Analytical Tool 5: Value Chain Analysis 

  • Analytical Tool 6: PMS Map 

  • Analytical Tool 7: Strategic Focus 

  • Analytical Tool 8: Decision Tree 

  • Analytical Tool 9: Margin-Return Profitability Matrix 

  • Analytical Tool 10: 7S’s Strategy Framework 

  • Analytical Tool 11: Competitor’s Assumption 

  • Analytical Tool 12: Competitor’s Most Probable Scenario (MPS) 

  • Analytical Tool 13: Level of Competitive Destructive Weapon

  • Analytical Tool 14a: Consumer Behavior Model 

  • Analytical Tool 14b: Industrial Behavior Model

  • Analytical Tool 15: Customer Lifetime Value 

  • Analytical Tool 16: Yin-Yang Channel Needs 

  • Analytical Tool 17: Customer Typology Matrix 

  • Analytical Tool 18: Market-Driving Strategy Matrix 

  • Analytical Tool 19: The Mansmith Business Model Map with guest speaker: Josiah Go

  • Analytical Tool 20: The Delta Model 

  • Analytical Tool 21: Product Portfolio Analysis 

  • Analytical Tool 22: Blue Ocean Strategy’s Buyer Utility Map 

  • Analytical Tool 23a: Blue Ocean Strategy’s 4-Action Framework 

  • Analytical Tool 23b : Blue Ocean Strategy’s Strategy Canvas

  • Analytical Tool 24: 5 Dimensions of Strategy Planning

Cases from the ff. industries will be cited: Agriculture, Apps, Banking, Beauty Care, Beer, Books, Cinema, Coffee Shop, Construction, Credit Cards, Consumer Durables, Delivery, Direct Sales, eCommerce, Fashion, Fast Food,  Feeds, Fitness, Franchising, Hair Care, Home Care, Co-Working Space, Intimate apparel, Ice Cream, IT, Juices, LPG, Petcare, Pharmaceutical, Restaurant, Shoes, Snacks, Supermarket, Tourism, Training, TV Programming, Water Refilling  

Cases from the ff. countries will be cited: Bangladesh, Belgium, Brazil, China, Dubai, Germany, Ireland, Japan, Latin America, Medico, Taiwan, Thailand, Pakistan, Philippines, Uruguay, USA


November 9, 11, 16, 19 &  23
1:30 PM to 4:30 PM

Who Should Attend

Every Brand, Sales and Strategy Practitioner



Chiqui Escareal - Go

CEO and Chief Behavioral Strategist
  • Author/Co-author/editor of 9 marketing and entrepreneurship books

  • Former Chair of the Women’s Business Council Philippines

  • Finished the Advanced Management Program 2018 (IESE Business School New York and Barcelona)

  • Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)

  • Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley

  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified Appreciative Inquiry Training Facilitator (by Company of Experts USA)

  • Go Negosyo Enabler Awardee 2014; ASEAN Women Entrepreneurs Network Awardee 2015

  • Taking up M.A. in Anthropology, University of the Philippines (course-work done; thesis pending)

Date & Time
November 9, 2021
Start - 1:30 PM
November 23, 2021
End - 4:30 PM Asia/Manila

Live via Zoom

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Mansmith and Fielders, Inc.

0918-811-6888 • 0917-627-1888

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