2nd 8 Routes to Increase Profitability: Uncovering Strategic Paths to your Bottom Line
By Josiah Go
Transforming Finance into Marketing Magic
In this half-day seminar for your entire team, the speaker will decode the synergies between finance and marketing / sales and share the treasure trove of possibilities systematically to enhance your company’s financial success.
Benefits to the Company:
Identify specific opportunities that can help create greater value for both the customers and your company
Integrate growth strategy from both the marketing side and/or the finance side
Benefits to the Participants:
Be inspired with local and international cases that can help you apply learnings in your own business or brand situation
Systematize route to unearthing profit potential
Key Topics
Introduction: From finance to marketing focus to expand the concept of profitability.
Module 1:How to Increase Sales Volume
Maximizing lifetime value: Which type of customer loyalty are you going after
Route to increase usage: Which of two types of usage can create magic to your essence
Market-Driven Strategy: Which type of brand switchers will benefit you most
Market-Driving Strategy: Which of the four types of new users and two types of extended users can really add value
Module 2: How to Increase Margin
Route using pricing cue: How to communicate value
Route using category management: Learning from a different industry: From product to service
Route how to cut cost without cutting corners: How to determine which cost to cut
Route to improve asset utilization: How to reinvent your company
Module 3: Applying Sales Formulas from FMCG, to retail, ecommerce, hospitality, telecom, direct sales
Major cases covered: restaurant, field service, condiment, supermarket, cruise, ice cream, financial service, tractor, app, furniture, hotel, gym, cloud, direct sales.
Open Q&A / Consultation
Cases from the following situations
Innovative options when you are stuck with your revenue model
Branding a repair service with revenue stickiness
Reinforcing an incentive with a Behavioral nudge to accelerate customer’s usage
Creating a new service category within a service category
Decoding 8 types of potential customers and why they don’t buy your offer
How less becomes more
Solution to a premortem if competition will box you out
Making it hard for competition to response by reinventing brand switching tactics
Focusing as expert of a niche
Learning from other industries
How to upsell in a subscription revenue model
Being data-driven to avoid waste in promotions
Challenging assumptions what customers value
Converting cost into major revenue and profit contributor
Putting it all together in your business model’s building blocks
Schedule
December 10, 2024
2:30PM - 5:30PM
Who Should Attend
Past participants include heads of functional areas such as marketing, sales, finance, strategic planning, OD, operation, and their team members. Individual participants like entrepreneurs are also welcome.
Josiah Go
Chairman and Chief Innovation Strategist
A thought leader with 20 bestselling and record-breaking marketing and entrepreneurship books
The most awarded business educator of the Philippines (Ten Outstanding Young Men (TOYM) of the Philippines in 2001, Ten Outstanding Young Persons (TOYP) of the World (USA), Lifetime Achievement Awardees, Brand Leadership Award (India), Who’s Who of Intellectuals (England).
An Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation).
Took advance marketing programs at Harvard, Wharton and at the London Business School.
Pioneer Blue Ocean Strategy practitioner
Independent Director of UnionBank