2nd How to Execute Sales Plans
by Gary Carandang
KEY LEARNING OBJECTIVES:
Understand the fundamental elements of effective sales execution.
Learn how to prioritize effectively to optimize sales results.
Align sales activities with broader company goals and strategic objectives.
Motivate and empower sales teams to achieve peak performance.
Develop and implement processes to drive consistent sales success.
Utilize evaluation and feedback mechanisms to improve sales execution and strategy.
KEY TOPICS:
Video: Aligning Strategy and Sales (HBR)
Definition of sales execution
The importance of sales execution as a competitive differentiator
Key components of successful sales execution
Identifying the most critical sales activities
How to develop sales priorities
Time management and prioritization techniques
Aligning priorities with company objectives and KPIs
Motivation techniques and strategies
Building a performance-driven sales culture
Effective coaching and feedback methods
Developing a high-performing team
Importance of a defined sales process
Developing a step-by-step sales methodology
Sales Review Process
Streamlining the sales cycle for efficiency and consistency
Incorporating sales enablement tools
Setting clear sales performance metrics
Utilizing data and analytics to track progress
Implementing regular feedback loops for individuals and teams
Adjusting execution strategies based on insights
Developing personalized action plans for improvement
Creating an implementation roadmap
Setting accountability measures
Schedule
July 8, 9, 10, 11, 2025 | 2:30PM - 5:30PM
Who Should Attend
This course would provide valuable insights and practical tools to sales and marketing professionals, helping them to enhance their sales execution strategies and ultimately contribute to their organization’s success. Particularly, sales managers, sales representatives, sales planners and analysts, marketing managers, and small business owners.
Methodology
- Interactive lectures: Presentations, videos, infographics
- Case studies: Analysis, problem-solving discussions
- Group discussions and knowledge sharing: Collaborative learning
Past Attendee
Supervisor (40%)

Gary Carandang
Chief Customer Development Strategist
A seasoned leader with 30 years of solid track record and experience in multinational companies.
Worked in Nestle, MeadJohnsonNutrition, Coca Cola, La Farge, CRH (Republic Cement) and Pepsi Cola
Specializes in the areas of General Management, Commercial and Operations Integration, with emphasis on Leadership and Team Development and Strategy Execution for Leaders, Teams and Business Organizations.
Alumnus of the INSEAD Business School having attended the Advanced Management Program