2nd Strategic Marketing Plan
2 days. 10 Topics. 7 Experts.
Scroll down for instructions on claiming your promo code
2nd Mansmith Strategic Marketing Plan
Featuring the most-awarded group of Business Educators
September 23 - 24, 2025 | 10AM - 4:30PM | Live Nationwide via Zoom
WHAT OUR PAST ATTENDEES HAVE TO SAY
PROGRAM
Day 1 Strategic Foundation
10:00 – 10:15 | Welcome Remarks & Conference Kick-Off
Quick industry pulse check and what to expect from the day.
10:15 – 11:00 | Unlocking Hidden Demand: How Brands Tap Needs Consumers Didn’t Know They Had
Speaker: Josiah Go
Most marketing plans chase existing demand, but breakthrough brands create it where no one else is looking.
11:00 – 11:45 | Insight That Sticks: Using Marketing Research to Build Smarter Plans
Speaker: Gary de Ocampo
How real-world examples of research can lead to strategic breakthroughs
Break
1:45 – 2:30 | Smart Marketing: How AI Is Reshaping Strategy, Content & Customer Experience
Speaker: Quennie Cua
How to integrate AI into your marketing plan without overwhelming your team
2:30 - 3:45 | Build Your 2025 Marketing Plan. Live Template Walkthrough
Speaker: Albet Buddahim
Walk through a modern marketing plan format with live examples.
3:45 - 4:30 | The 10 Deadly Mistakes of Marketing Plans, and How to Avoid Them
Speaker: Josiah Go
This session unpacks the most common marketing plan-killers
Day 2 Strategies and Execution
10:00 – 10:15 | Welcome Day 2
Quick industry pulse check and what to expect from the day.
10:15– 11:00 | Bold Moves: Marketing to the Upscale with Purpose and Precision
Speaker: Gary Ocampo
Luxury is about identity, belonging, and trust. How to communicate value to premium consumers.
11:00 – 11:45 | Mass Effect: How Challenger Brands Win at Scale
Speaker: Donald Lim
Challenger brands are proving you don’t need deep pockets to win big. Learn how to drive growth through smart strategy, precise messaging, and standout creativity—at scale.
Break
1:45 – 2:30 | Beyond Launch: Marketing Strategies That Build New Categories
Speaker: Quennie Cua
Case-driven talk on how to move from product launch to category leadership through bold marketing plays.
2:30 - 3:45 | Winning on a Shoestring Budget: Building a Brand with Limited Resources
Speaker: RG Gabunada
How brands are using smart, low budget to win hearts and wallets.
3:45 - 4:30 | Execution Gap: Why Good Marketing Plans Fail in the Real World
Speaker: Chiqui Escareal-Go
Everyone’s been burned by marketing plans that looked great on paper but died in rollout. This tackles that pain head-on.
Can’t join us live?
Register anyway and get access to the delayed broadcast, watch it anytime at your convenience.
Special Offers
Celebrate our 35th anniversary with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.
Group Rate
Take advantage of our special offers - get 4+1 free or 10+2 free registrations.
Who should attend?
Marketing Professionals, Business Executives and Managers, Entrepreneurs and Owners, Marketing Consultants, Business Development Professionals
WANT A FREE MARKETING PLAN TEMPLATE?
Planning Season is Coming: Will Your 2025 Marketing Plan Dominate or Disappoint?
Subscribe to our mailing list and receive a Marketing template by Josiah Go, Chiqui Escareal-Go and RG Gabunada.