2nd Strategic Marketing Plan

2 days. 10 Topics. 7 Experts.

From Php 5,000.00 to Php 10,000.00
Tickets ×
Early Bird Rate (50% off for the first 50 companies only)
Sales end on 08/31/2025
Php 5,000.00 +vat 5000.0 PHP
Last Minute Rate
Sales start on 09/23/2025
Php 10,000.00 +vat 10000.0 PHP

            2nd Mansmith Strategic Marketing Plan

            Featuring the most-awarded group of Business Educators
            September 23 - 24, 2025 | 10AM - 4:30PM | Live Nationwide via Zoom


            KEY TOPICS

            Day 1 Strategic Foundation

            10:00 – 10:15 | Welcome Remarks & Conference Kick-Off
            Quick industry pulse check and what to expect from the day.


            10:15 – 11:00 | Unlocking Hidden Demand: How Brands Tap Needs Consumers Didn’t Know They Had
            Speaker: Josiah Go
            Most marketing plans chase existing demand, but breakthrough brands create it where no one else is looking.


            11:00 – 11:45 | Insight That Sticks: Using Marketing Research to Build Smarter Plans
            Speaker: Gary de Ocampo

            How real-world examples of research can lead to strategic breakthroughs

            Break


            1:45 – 2:30 | Smart Marketing: How AI Is Reshaping Strategy, Content & Customer Experience

            Speaker: Quennie Cua 

            How to integrate AI into your marketing plan without overwhelming your team


            2:30 - 3:45 | Build Your 2025 Marketing Plan. Live Template Walkthrough
            Speaker: Albet Buddahim
            Walk through a modern marketing plan format with live examples.


            3:45 - 4:30 | The 10 Deadly Mistakes of Marketing Plans, and How to Avoid Them 

            Speaker: Josiah Go

            This session unpacks the most common marketing plan-killers

             

            Day 2 Strategies and Execution

            10:00 – 10:15 | Welcome Day 2
            Quick industry pulse check and what to expect from the day.


            10:15– 11:00 | Bold Moves: Marketing to the Upscale with Purpose and Precision
            Speaker: Gary Ocampo
            Luxury is about identity, belonging, and trust. How to communicate value to premium consumers.

            11:00 – 11:45 | Mass Effect: How Challenger Brands Win at Scale
            Speaker: Donald Lim
            Challenger brands are proving you don’t need deep pockets to win big. Learn how to drive growth through smart strategy, precise messaging, and standout creativity—at scale.


            Break 

            1:45 – 2:30 | Beyond Launch: Marketing Strategies That Build New Categories
            Speaker: Quennie Cua

            Case-driven talk on how to move from product launch to category leadership through bold marketing plays.

            2:30 - 3:45 | Winning on a Shoestring Budget: Building a Brand with Limited Resources
            Speaker: RG Gabunada

            How brands are using smart, low budget to win hearts and wallets.

            3:45 - 4:30 | Execution Gap: Why Good Marketing Plans Fail in the Real World

            Speaker: Chiqui Escareal-Go

            Everyone’s been burned by marketing plans that looked great on paper but died in rollout. This tackles that pain head-on.

             

            TESTIMONIALS

            "The webinar is very comprehensive and it actually gives a wholistic approach to having the right tools in crafting a strategic marketing plan. I LOVE HOW specialized each of the sessions are in the same way that they are linked to one another for a marketer to follow." - AVP for Marketing, WalterMart

            "The webinar gives value for money. The composition of speakers is such a dream team. The learnings have helped me so much" - Owner, Bright Kids Plus

            "1. Caliber of speakers, knowing that they draw both from theoretical frameworks and practical experience. 2. Variety of topics across the strategic management process. 3. Frameworks and case studies go hand in hand so it is easy to imagine how to operationalize the ideas presented." Innovation Lead, Katapult Digital Corp

            "The sessions transitioned with ease and there were ample break times given. The sessions are also very structured and the Q&A provided detailed insights on the topics." - Trade Marketing Asst. Manager, Global Pacific Distribution Network Corp

            "Speakers were all equipped with the new trends in creating marketing plans, which is an eye opener for Marketing Professionals." - Loyalty Section Project Head,  Motorcentral Sales Corp.

            "The resource persons showed mastery of the subjects assigned to them. Their case studies were all very interesting. Resource persons also took the time to answer questions in the Q&A box even after their turn." - Marketing Strategy Lead, AppleOne Properties

            "To summarize what I like about the session is that it made me realized that success is not a linear process. It has to bridge right strategic plan, be educated on the right framework and learn from other success stories. Speakers are good and well prepared." - Asst. Brand Manager, International Pharmaceutical Inc.

            Can’t join us live?
            Register anyway and get access to the delayed broadcast, watch it anytime at your convenience.

            Special Offers

            Celebrate our 35th anniversary with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.

            Group Rate

            Take advantage of our special offers - get 4+1 free or 10+2 free registrations.

            Who should attend?

            Marketing Professionals, Business Executives and Managers, Entrepreneurs and Small Business Owners, Marketing Consultants, Business Development Professionals

            Date & Time
            Tuesday
            September 23, 2025
            Start - 10:00 AM
            Wednesday
            September 24, 2025
            End - 4:30 PM Asia/Manila
            PLATFORM

            Mansmith and Fielders, Inc.

            14 Ilang-Ilang Street, New Manila, Quezon City
            Metro Manila 1112
            Philippines
            0918-811-6888 • 0917-627-1888
            info@mansmith.net

            Mansmith and Fielders, Inc.

            0918-811-6888 • 0917-627-1888
            info@mansmith.net
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