2nd Strategic Marketing Plan
2 days. 10 Topics. 7 Experts.
2nd Mansmith Strategic Marketing Plan
Featuring the most-awarded group of Business Educators
September 23 - 24, 2025 | 10AM - 4:30PM | Live Nationwide via Zoom
KEY TOPICS
Day 1 Strategic Foundation
10:00 – 10:15 | Welcome Remarks & Conference Kick-Off
Quick industry pulse check and what to expect from the day.
10:15 – 11:00 | Unlocking Hidden Demand: How Brands Tap Needs Consumers Didn’t Know They Had
Speaker: Josiah Go
Most marketing plans chase existing demand, but breakthrough brands create it where no one else is looking.
11:00 – 11:45 | Insight That Sticks: Using Marketing Research to Build Smarter Plans
Speaker: Gary de Ocampo
How real-world examples of research can lead to strategic breakthroughs
Break
1:45 – 2:30 | Smart Marketing: How AI Is Reshaping Strategy, Content & Customer Experience
Speaker: Quennie Cua
How to integrate AI into your marketing plan without overwhelming your team
2:30 - 3:45 | Build Your 2025 Marketing Plan. Live Template Walkthrough
Speaker: Albet Buddahim
Walk through a modern marketing plan format with live examples.
3:45 - 4:30 | The 10 Deadly Mistakes of Marketing Plans, and How to Avoid Them
Speaker: Josiah Go
This session unpacks the most common marketing plan-killers
Day 2 Strategies and Execution
10:00 – 10:15 | Welcome Day 2
Quick industry pulse check and what to expect from the day.
10:15– 11:00 | Bold Moves: Marketing to the Upscale with Purpose and Precision
Speaker: Gary Ocampo
Luxury is about identity, belonging, and trust. How to communicate value to premium consumers.
11:00 – 11:45 | Mass Effect: How Challenger Brands Win at Scale
Speaker: Donald Lim
Challenger brands are proving you don’t need deep pockets to win big. Learn how to drive growth through smart strategy, precise messaging, and standout creativity—at scale.
Break
1:45 – 2:30 | Beyond Launch: Marketing Strategies That Build New Categories
Speaker: Quennie Cua
Case-driven talk on how to move from product launch to category leadership through bold marketing plays.
2:30 - 3:45 | Winning on a Shoestring Budget: Building a Brand with Limited Resources
Speaker: RG Gabunada
How brands are using smart, low budget to win hearts and wallets.
3:45 - 4:30 | Execution Gap: Why Good Marketing Plans Fail in the Real World
Speaker: Chiqui Escareal-Go
Everyone’s been burned by marketing plans that looked great on paper but died in rollout. This tackles that pain head-on.
TESTIMONIALS
"The webinar is very comprehensive and it actually gives a wholistic approach to having the right tools in crafting a strategic marketing plan. I LOVE HOW specialized each of the sessions are in the same way that they are linked to one another for a marketer to follow." - AVP for Marketing, WalterMart
"The webinar gives value for money. The composition of speakers is such a dream team. The learnings have helped me so much" - Owner, Bright Kids Plus
"1. Caliber of speakers, knowing that they draw both from theoretical frameworks and practical experience. 2. Variety of topics across the strategic management process. 3. Frameworks and case studies go hand in hand so it is easy to imagine how to operationalize the ideas presented." Innovation Lead, Katapult Digital Corp
"The sessions transitioned with ease and there were ample break times given. The sessions are also very structured and the Q&A provided detailed insights on the topics." - Trade Marketing Asst. Manager, Global Pacific Distribution Network Corp
"Speakers were all equipped with the new trends in creating marketing plans, which is an eye opener for Marketing Professionals." - Loyalty Section Project Head, Motorcentral Sales Corp.
"The resource persons showed mastery of the subjects assigned to them. Their case studies were all very interesting. Resource persons also took the time to answer questions in the Q&A box even after their turn." - Marketing Strategy Lead, AppleOne Properties
"To summarize what I like about the session is that it made me realized that success is not a linear process. It has to bridge right strategic plan, be educated on the right framework and learn from other success stories. Speakers are good and well prepared." - Asst. Brand Manager, International Pharmaceutical Inc.
Can’t join us live?
Register anyway and get access to the delayed broadcast, watch it anytime at your convenience.
Special Offers
Celebrate our 35th anniversary with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.
Group Rate
Take advantage of our special offers - get 4+1 free or 10+2 free registrations.
Who should attend?
Marketing Professionals, Business Executives and Managers, Entrepreneurs and Small Business Owners, Marketing Consultants, Business Development Professionals