30th Business Model Design and Innovation: Version 2.0

By Josiah Go

Registrations are closed

There has been a growing interest in business model, what it is and how does one go about innovating their business model. This course will show you concepts, tools, frameworks and methodologies behind the 11 building blocks of Mansmith Business model Map   It is best to bring the entire cross functional team for immediate alignment. 

Registration includes 3-month access to the 55 learning videos in 4k quality at www.continuum-edu.com.

Key Topics
Session 1: Business Model / Business Design
  • Designing your business

  • 2 practical ways to challenge your business model

  • Process of improving your existing business model

  • Understanding bigger picture

  • Doing pre and post mortem 

  • Common lessons

Cases in Food delivery, Solar, Battery 
Cases from Israel, Philippines, USA

  • Assembling your business model (design criteria, activity system, risk mitigation)

  • 2 things to avoid in your business model

  • 3 tests of business model soundness

Cases in Automotive
Cases from China, USA

  • Redesigning for competitive market situation

  • 5 steps to Business Model Innovation

  • Redesigning for new market situation

  • Good product can have a bad value chain

  • Business model pivot during the pandemic

  • 10 enemies of change

  • When to do business model shift

Cases in Ice Cream, PC, Restaurant
Cases from Philippines, UK

  • 11 most common mistakes 

  • 11 suggestions to correct most often assumptions

Cases in banking, entertainment, education, events,  fishing, medical device, medical doctors, trucking
Cases from Ireland, Japan, Lithuania, Philippines

  • Business model disruption

  • Avoiding pitfalls

  • Countering scale digitally

Cases in streaming, BTB, hotel, fashion, retail, micro lending, solar

Cases from Korea, Philippines, USA


Business Model Design and Innovation
February 28, March 2, 4, 7 & 11
9:00AM - 12:00PM

Who Should Attend

Cross-Functional Teams


Lecture, Small Group Discussion, Reflection, Short AVP, Q&A


Josiah Go

Chairman and Chief Innovation Strategist

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.Known as one of the Philippines’ most respected marketing gurus, he is the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments was recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England).He is also the first Filipino to have completed the Blue Ocean Strategy qualification process in Blue Ocean Institute in INSEAD, France and is the first in Southeast Asia to have taught this as a 3-unit, full semester course in a university.  He specializes in the fusion of marketing and innovation using the lenses of data-driven entrepreneurship and teaches advanced marketing subjects like Market-Driving Strategies, Business Model Innovation, 5 Skills of Master Strategists, Marketing Innovation, Mastering Innovation and Defense Strategy. He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.A thought leader with 18 bestselling and record-breaking marketing and entrepreneurship books, Josiah has taught at the De La Salle and Ateneo Universities. He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School. His industry affiliations include being National President of the Philippine Marketing Association (1991), Chairman of the Direct Selling Association of the Philippines (2002), National President of the Association of Marketing Educators (2004-2005).   He continues to be involved in various advocacies aimed at youth empowerment and entrepreneurship namely, the Young Market Masters Awards (YMMA), Mansmith Innovation Awards, Day 8 Business Academy for SMEs, and the MarkProf Foundation.

Date & Time
February 28, 2022
Start - 9:00 AM
March 11, 2022
End - 12:00 PM Asia/Manila

Live via Zoom

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Mansmith and Fielders, Inc.

0918-811-6888 • 0917-627-1888

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