45th Marketing and Sales Implementation
by Chiqui Escareal-Go
This half day program uses concepts in marketing to help salespeople create and present value to their customers with easy to use frameworks that are immediately applicable in any selling situation. Understanding how customers decide, knowing different target segments’ attitudes and behaviors, identifying critical factors important to customers as well as making decisions to grow and win in specific areas will be discussed.
KEY BENEFITS TO PARTICIPANTS
Each participant will learn:
How the understanding of marketing can help salespeople do a better job
A more logical approach to selling via a clearer understanding of the customer and competition
KEY BENEFITS TO COMPANY
The company will gain:
Salespeople who can identify problems and propose solutions where management can then just say ‘agree or disagree’
Deeper bench of promotable, capable marketing-oriented sales people
PROGRAM OVERVIEW
A MARKETING-ORIENTED SALESMAN CAN BE A COMPANY’S SOURCE OF COMPETITIVE ADVANTAGE!
Customer centricity is a thrust of marketing and key to today’s growth and innovation initiatives. This focus on how consumers decide and buy can help the salesman in analyzing the sales situation and thereby determine the right tools to use as he interfaces with the customer directly. A better understanding of customer needs, wants and expectations can guide salespeople in strategizing for growth and success.
METHODOLOGY
Besides the lecture, there will be class discussions and brief reflection exercises, for immediate application.
Key Topics
Chiqui Escareal-Go
CEO and Chief Behavioral Strategist
Author/Co-author/editor of 9 marketing and entrepreneurship books
Former Chair of the Women’s Business Council Philippines
Finished the Advanced Management Program 2018 (IESE Business School New York and Barcelona)
Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)
Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley
Certified Master Coach (by the Behavioral Coaching Institute) and Certified Appreciative Inquiry Training Facilitator (by Company of Experts USA)
Go Negosyo Enabler Awardee 2014; ASEAN Women Entrepreneurs Network Awardee 2015
Finished M.A. in Anthropology, University of the Philippines
Board Trustee of University of St. La Salle and St. Joseph School La Salle
Schedule
June 4, 5, 6 & 7, 2024 2:00PM to 5:00PM
Who should Attend
3 sets of people would largely be benefited from attending this seminar: Marketing and Sales Management Practitioners , HR & OD Practitioners General Managers