46th Marketing and Sales Implementation

by Chiqui Escareal-Go

From Php 11,000.00 to Php 13,000.00
Tickets ×
Early Bird Rate
Sales end on 08/12/2025
Php 11,000.00 11000.0 PHP
Regular Rate
Sales start on 08/13/2025
Php 12,000.00 12000.0 PHP
Last Minute Rate
Sales start on 08/24/2025
Php 13,000.00 13000.0 PHP

 



This 4 afternoon program uses concepts in marketing to help salespeople create and present value to their customers with easy to use frameworks that are immediately applicable in any selling situation.  Understanding how customers decide, knowing different target segments’ attitudes and behaviors, identifying critical factors important to customers as well as making decisions to grow and win in specific areas will be discussed.

KEY BENEFITS TO PARTICIPANTS
Each participant will learn:

  • How the understanding of marketing can help salespeople do a better job

  • A more logical approach to selling via a clearer understanding of the customer and competition

KEY BENEFITS TO COMPANY
The company will gain:

  • Salespeople who can identify problems and propose solutions where management can then just say ‘agree or disagree’

  • Deeper bench of promotable, capable marketing-oriented sales people


PROGRAM OVERVIEW
A MARKETING-ORIENTED SALESMAN CAN BE A COMPANY’S SOURCE OF COMPETITIVE ADVANTAGE!

Customer centricity is a thrust of marketing and key to today’s growth and innovation initiatives. This focus on how consumers decide and buy can help the salesman in analyzing the sales situation and thereby determine the right tools to use as he interfaces with the customer directly. A better understanding of customer needs, wants and expectations can guide salespeople in strategizing for growth and success.

METHODOLOGY
Besides the lecture, there will be class discussions and brief reflection exercises, for immediate application.


Key Topics

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Schedule

August 26, 27, 28, 29, 2025 | 1:30PM - 4:30PM

Who Should Attend

3 sets of people would largely be benefited from attending this seminar: Marketing and Sales Management Practitioners , HR & OD Practitioners General Managers

SPEAKER

Chiqui Escareal-Go

CEO and Chief Behavioral Strategist
  • Mansmith and Fielders Inc. is the first and only private company recipient of the Agora Award for Nation Building in Market Leadership.
  • Author/Co-author/editor of 10 marketing and entrepreneurship books

  • Former Chair of the Women’s Business Council Philippines

  • Finished the Advanced Management Program 2018 (IESE Business School New York and Barcelona)

  • Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)

  • Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley

  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified Appreciative Inquiry Training Facilitator (by Company of Experts USA)

  • Go Negosyo Enabler Awardee 2014; ASEAN Women Entrepreneurs Network Awardee 2015

  • Finished M.A. in Anthropology, University of the Philippines

  • Board Trustee of University of St. La Salle and St. Joseph School La Salle

Date & Time
Tuesday
August 26, 2025
Start - 1:30 PM
Friday
August 29, 2025
End - 4:30 PM Asia/Manila
PLATFORM

Live via Zoom

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Mansmith and Fielders, Inc.

0918-811-6888 • 0917-627-1888
info@mansmith.net
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